KKLD (95.9 FM, "The Cloud") is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

located in

Cottonwood, Arizona Cottonwood is a city in Yavapai County, Arizona, United States. According to the 2010 census, the population of the city is 11,265. The city is located on the Verde River. History As settlers arrived in the area, a stand of cottonwood tree ...

, broadcasting to the Flagstaff-

Prescott, Arizona Prescott ( ) is a city in and the county seat of Yavapai County, Arizona, United States. As of 2020 United States census, 2020 Census, the city's population was 45,827. In 1864, Prescott was designated as the capital of the Arizona Territory, r ...

area. KKLD airs a classic hits music format syndicated by

ABC Radio Network Cumulus Media Networks was an American radio network owned and operated by Cumulus Media. From 2011 until its merger with Westwood One, it controlled many of the radio assets formerly belonging to the American Broadcasting Company (ABC), which ...

. In addition to its usual music programming, through the months of September to December, the station broadcasts the high school football games of the Bradshaw Bears of Bradshaw Mountain High School in

Prescott Valley, Arizona Prescott Valley is a town located in Yavapai County, Arizona, United States, approximately east of Prescott, Arizona, Prescott. According to the 2020 United States census, Prescott Valley has a population of 46,785 residents. History Presc ...

. The games are commentated by Matt Showalter.

History

Signing on in August 1983 under the call sign KSMK-FM, the station started life with a Top 40/CHR format under the

KISS-FM KISS-FM (99.5 MHz) is a commercial radio station in San Antonio, Texas. It airs a mainstream rock format and is owned by Cox Media Group. The studios and offices are located on Datapoint Drive in Northwest San Antonio near the South Texas M ...

brand. The station dropped Top 40 in 1991 for

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

under the call letters KZGL. In 1996, the station dropped AC for

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

retaining its call letters. Two years later in 1998, the station flipped its format to a

modern rock Modern rock is an umbrella term used to describe rock music that is found on college and commercial rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. ...

music format branded as "The Z" with its slogan "The Total Rock Experience" (primary) or "We Just Suck a Little Less" (secondary). In 2006, the former KKLD call letters and "The Cloud" branding, moved its frequency from 98.3 FM to 95.9 FM and changed its format to a classic hits format.

External links

KKLD official website
* * KLD Classic hits radio stations in the United States Radio stations established in 1983 {{Arizona-radio-station-stub