KKEG (98.3 FM, "98.3 KKEG") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a classic hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

Licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

to Bentonville, it serves

Northwest Arkansas Northwest Arkansas (NWA) is a metropolitan area and region in Arkansas within the Ozarks. It includes four of the ten largest cities in the state: Fayetteville, Arkansas, Fayetteville, Springdale, Arkansas, Springdale, Rogers, Arkansas, Rogers, ...

and is owned by

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

. The

studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

s and offices are on Frontage Road in Fayetteville. KKEG has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, the maximum for non-grandfathered FM stations. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on Pug Gayer Road in Fayetteville. The signal is heard in parts of

Arkansas Arkansas ( ) is a landlocked state in the West South Central region of the Southern United States. It borders Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, Texas to the southwest, and Oklahoma ...

Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...

and

Oklahoma Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...

History

In 1969, the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

as Northwest Arkansas' only rock station, originally at 92.1 MHz in

Fayetteville, Arkansas Fayetteville ( ) is the List of cities and towns in Arkansas, second-most populous city in the U.S. state of Arkansas, the county seat of Washington County, Arkansas, Washington County, and the most populous city in Northwest Arkansas. The city ...

. The format was free form, allowing the

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at nightclubs or music fes ...

s to choose the music they wanted to play, with the freedom to discuss music, pop culture and other topics between songs. In the late 1970s, the station moved to a more structured

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

. The station aired tracks from the most popular rock albums. In 1980, KKEG was the first Northwest Arkansas radio station to give away a new vehicle. In 1999, KKEG celebrated 30 years of broadcasting rock and roll to Northwest Arkansas listeners by giving away a home. On June 11, 2009, the rock format on 92.1 FM Fayetteville was moved to 98.3 FM as "98.3 The Keg" along with the KKEG call sign. The KQSM-FM call sign was moved to 92.1 FM. On April 17, 2025 at 10am, KKEG changed their format from active rock to classic hits.KKEG Flips From Rock to Classic Hits
Radioinsight - April 18, 2025 Past DJs: Jack Daniels, Mojo, Droid, Laura K., Dave Fry, Joel Casey, JB, Sandy Scott, Jon Williams, Stash, Mareike, Miller.

References

External links

Classic hits radio stations in the United States

KEG A keg is a small cask used for storing liquids. Wooden kegs made by a cooper were used to transport nails, gunpowder, and a variety of liquids. Nowadays a keg is normally constructed of stainless steel, although aluminium can be used if it is ...

Radio stations established in 1983 Cumulus Media radio stations 1983 establishments in Arkansas {{Arkansas-radio-station-stub