KJEE (92.9
FM) is a
commercial
Commercial may refer to:
* (adjective for) commerce, a system of voluntary exchange of products and services
** (adjective for) trade, the trading of something of economic value such as goods, services, information or money
* a dose of advertising ...
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
that is
licensed to
Montecito, California
Montecito (archaic use of Spanish for woodland or countryside) is an unincorporated town in Santa Barbara County, California, United States.McCormack, Don (1999). ''McCormack's Guides Santa Barbara and Ventura 2000''. Mccormacks Guides. p. 58. ...
and broadcasts to the
Santa Barbara area. The station is owned by James Evans under the name of licensee Montecito FM, Inc. and airs a
modern rock
Modern rock is an umbrella term used to describe rock music that is found on college and commercial rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
...
format.
History
KJEE signed on in March 1994 with a
modern rock
Modern rock is an umbrella term used to describe rock music that is found on college and commercial rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
...
format. Initially, owner James Evans
stunted with a variety of formats by playing a different artist each day, eventually choosing to satisfy the unmet demand for
alternative rock
Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
in the
Santa Barbara radio market. During its first few months in operation, KJEE aired with few commercials and did no formal marketing, instead building its audience by appearing at selected local events and through word of mouth. In the Spring 1994
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
ratings report, the first one in which the station appears, KJEE earned a
share of 5.6 in the 12+ group in the market and ranked number one among adults 18–34.
Evans hired only three employees to launch KJEE. Original general manager Eddie Gutierrez sold advertising and planned promotions. Programming director/marketing director Heather Luke made all on-air announcements; assistant PD/assistant MD Deanne Saffran reported on local traffic, answered the station's phones, and voiced commercials. All four staff members also worked regular on-air shifts, pre-recording their material at first.
Luke departed in June 1995, and Gutierrez and Saffran assumed her PD and MD duties, respectively. In September 1995,
KHTY morning personality Ricky Suave joined KJEE as its new APD, hosting the same time slot.
Concerts
Since 2004, KJEE has sponsored an annual series of concerts in the Santa Barbara and
Ventura areas featuring alternative rock artists, some of whom originate from the station's listening area.
''Bands listed in reverse order of night's performance. Headlining act in bold.''
References
External links
*
*
FCC Public Inspection File contour map
{{coord, 34.466, N, 119.678, W, type:landmark_region:US_source:FCC, display=title
JEE
Modern rock radio stations in the United States
Montecito, California
Radio stations established in 1994
1994 establishments in California