KISF (103.5 FM, "LA Tremenda 103.5") is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

located in

Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

. KISF airs a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

music format, and is the Las Vegas affiliate for El Bueno, La Mala, Y El Feo in the morning and El Free-Guey in the afternoon. Its studios are in Spring Valley and its transmitter is on Black Mountain in

Henderson Henderson may refer to: People *Henderson (surname), description of the surname, and a list of people with the surname * Clan Henderson, a Scottish clan Places Argentina *Henderson, Buenos Aires Australia *Henderson, Western Australia Canada *H ...

. KISF is owned by Latino Media Network; the station was programmed by previous owner

TelevisaUnivision TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...

Uforia Audio Network Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...

until 2024.

History

Adult contemporary (1989–1992)

KISF signed on as KLTN with an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format as "Lite 103.5" in February 1989. In January 1991, the station rebranded as "Magic 103.5" under new call sign KMMK.

Modern rock (1992–1998)

On May 22, 1992, the station changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to KEDG, and adopted a

modern rock Modern rock is an umbrella term used to describe rock music that is found on college and commercial rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. ...

music format, branded as "The Edge". The station debuted at #1 in the Las Vegas ratings and was influential in other stations nationwide flipping to the format. In 1996, KEDG gained a direct competitor as KFBI adopted a harder edged

music format under the call sign

KXTE KXTE (107.5 FM broadcasting, FM, X107-5) is a commercial radio, commercial radio station licensed to Pahrump, Nevada, and serving the Las Vegas metropolitan area. It is owned by the Beasley Broadcast Group and broadcasts an alternative rock forma ...

R&B oldies (1998–1999)

On June 5, 1998, at noon, KEDG flipped to

urban oldies Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

under the call sign KISF, and branded as "Kiss-FM".

Spanish (1999–present)

In March 1999, Heftel Broadcasting Corporation (which eventually became Univision Radio and then

) acquired the frequency, and flipped 103.5 to

as "La Nueva 103.5", becoming the first Spanish FM radio station serving the Las Vegas Hispanic community. On March 24, 2016, KISF rebranded as "Zona MX 103.5". KISF was one of eighteen radio stations that

sold to Latino Media Network in a $60 million deal announced in June 2022, approved by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) that November, and consummated on December 30, 2022. Under the terms of the deal, Univision agreed to continue programming the station for up to one year under a

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...

. In June 2023,

turned over full operations of the three stations to Latino Media Network, making the Las Vegas market the second market from the company to turn over its operations from TelevisaUnivision, with the first one being the McAllen-Brownsville-Harlingen market in the spring of 2023. -La Tremenda 103.5 Current Programming: •6AM-10AM: El Bueno, La Mala, Y El Feo •10AM-4PM: DJ Izma •4PM-8PM: El Free-Guey Show •8PM-10PM: Sandy Sanchez 10PM-12AM: Por El Placer De Vivir Con Cesar Lozano

References

External links

{{coord, 36.008, N, 115.006, W, type:landmark_region:US-NV_source:FCC, display=title Regional Mexican radio stations in the United States ISF Radio stations established in 1989 1989 establishments in Nevada