Kidinakorner (stylized as KIDinaKORNER) is an American record company founded in 2011 by British music producer and songwriter Alexander "Alex da Kid" Grant. The company houses a

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

music publishing A music publisher is a type of publisher that specializes in distributing music. Music publishers originally published sheet music. When copyright became legally protected, music publishers began to play a role in the management of the intellectua ...

, commercial production and a marketing agency. The company is home to some prominent acts in the music industry, including

Imagine Dragons Imagine Dragons are an American pop rock band formed in 2008, based in Las Vegas, Nevada. The band currently consists of lead singer Dan Reynolds, guitarist Wayne Sermon, and bassist Ben McKee. They first gained exposure with the release of ...

and

X Ambassadors X Ambassadors (also stylized XA) are an American pop rock band from Ithaca, New York, that consists of lead vocalist Sam Harris, keyboardist Casey Harris, and drummer Adam Levin. Russ Flynn is a touring member who plays guitar and bass. Their m ...

Record label

In 2010, Alexander "Alex da Kid" Grant founded Wonderland Entertainment, a

publishing Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...

and

production company A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video ...

. On August 10, 2010, it was revealed he had signed American singer-songwriter

Skylar Grey Holly Brook Hafermann (born February 23, 1986), known professionally as Skylar Grey, is an American singer, songwriter, and record producer. In 2004, Grey signed a publishing deal with Universal Music Publishing Group and a recording contract w ...

, to a publishing deal. On June 1, 2011,

Interscope Geffen A&M Records Interscope Geffen A&M Records (IGA) is an American umbrella label operating as a unit of Interscope Capitol Labels Group, owned by Universal Music Group. It currently consists of record labels Interscope Records (with its subsidiary, A&M Records) ...

, a subsidiary of

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, ...

, announced Grant signed a joint venture deal to launch his label imprint, KIDinaKORNER. The announcement came after Grant produced three of

2010 The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...

's biggest singles, namely "

Airplanes An airplane (American English), or aeroplane (Commonwealth English), informally plane, is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, ...

," "

Love the Way You Lie "Love the Way You Lie" is a song by American rapper Eminem featuring Barbadian singer Rihanna from Eminem's seventh studio album ''Recovery (Eminem album), Recovery'' (2010). Skylar Grey wrote and recorded a Demo (music), demo of the song alo ...

," and " Coming Home," as well as

2011 The year marked the start of a Arab Spring, series of protests and revolutions throughout the Arab world advocating for democracy, reform, and economic recovery, later leading to the depositions of world leaders in Tunisia, Egypt, and Yemen ...

's " I Need a Doctor." On June 14, 2011, KIDinaKORNER released Skylar Grey's debut single, titled " Dance Without You," via digital distribution. In November 2011, Grant signed American rock band

and in 2012, released their debut album, ''

Night Visions ''Night Visions'' is the debut studio album by American pop rock band Imagine Dragons. It was released on September 4, 2012, through Kidinakorner and Interscope Records. The album was primarily produced by the band themselves, as well as Engli ...

''. ''Night Visions'', included the Diamond-certified single "

Radioactive Radioactive decay (also known as nuclear decay, radioactivity, radioactive disintegration, or nuclear disintegration) is the process by which an unstable atomic nucleus loses energy by radiation. A material containing unstable nuclei is conside ...

", which spent a record-setting 87 weeks on the US ''Billboard'' Hot 100 chart. In January 2013, British singer-songwriter Jamie N Commons, signed a record deal with KIDinaKORNER/Interscope. In 2015, KIDinaKORNER released

debut, ''VHS'', which was certified gold by the RIAA. In 2016,

Alex da Kid Alexander Junior Grant (born 27 August 1983), professionally known as Alex da Kid or by.ALEXANDER, is a British music producer from Wood Green, London. He has gained recognition for producing several hit singles for artists of multiple music g ...

released his debut single "Not Easy" featuring

Elle King Tanner Elle Schneider (born July 3, 1989), known professionally as Elle King, is an American singer, songwriter, and actress. Her musical style is influenced by Country music, country, Rock music, rock, and blues. She signed with RCA Records to ...

Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer-songwriter and actor. Raised in Pittsburgh, Pennsylvania, he signed with the local independent label Rostrum Records to re ...

. On the 19th of July, Skylar Grey announced that she had left Interscope/KidinaKorner.

Marketing

After partnering with brands like

Jeep Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from its previous owner, American Motors Co ...

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

, and

Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...

, KIDinaKORNER entered into joint venture with WPP, one of the largest marketing and communications companies in the world, to build marketing campaigns centered around music.

Artists

Releases

References

External links

Interscope.com/kidinakorner
{{Authority control Record labels established in 2011 American record labels Music production companies Labels distributed by Universal Music Group Alternative rock record labels Contemporary R&B record labels Vanity record labels