KHRD (103.1 FM, "Red 103.1") is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Redding, California Redding is a city in and the county seat of Shasta County, California, and the economic and cultural capital of the Shasta Cascade region of Northern California. Redding lies along the Sacramento River, north of Sacramento, California, Sacrame ...

, broadcasting to the

and

Red Bluff, California Red Bluff is a city in and the county seat of Tehama County, California, United States. Its population was 14,710 at the 2020 census, up from 14,076 at the 2010 United States Census, 2010 census. It is located north of Sacramento, California ...

areas. KHRD airs a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

music format. Bob & Tom the highly successful syndicated program is the current morning show. Jordan hosts midday's from 10:00-2:00, and Michael Kaufman does afternoons from 2:00-6:00. Tim Bucmoore does evenings (6-10p) on Red as well as Jordan, Big Papa Beau Reyes, Zander and Grateful Don Potter all doing weekend shows. Station programming features include Red Featured Artist of the Week, Classic Rock Block Party Weekend, and Free Lunch Fridays. KHRD listeners (who are known as "Red Heads") are passionate about classic rock and can be heard on-air and at station events shouting "Red Rocks" as a tribute to their favorite station.

History

KHRD has aired numerous music formats, making attempts at both country music and heavy metal music through the years. The country station was called B-103.1 and 93.3, and its call letters were KAWX. In 2006, KHRD went to an "all" classic rock format and this has proved to a successful move as ratings and revenue have increased since the format switch.

Translators

KHRD broadcasts on the following translator:

External links

KHRD official website
* * HRD Classic rock radio stations in the United States Redding, California Weaverville, California Radio stations established in 1999 1999 establishments in California {{California-radio-station-stub