KGST (1600 kHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Fresno, California Fresno () is a major city in the San Joaquin Valley of California, United States. It is the county seat of Fresno County and the largest city in the greater Central Valley region. It covers about and had a population of 542,107 in 2020, maki ...

, broadcasting an ethnic

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. It is owned by Lotus Communications with studios on East Olive Avenue in Fresno. The station uses a

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

plan, with shows in English, Spanish, Portuguese and

Armenia Armenia (), , group=pron officially the Republic of Armenia,, is a landlocked country in the Armenian Highlands of Western Asia.The UNbr>classification of world regions places Armenia in Western Asia; the CIA World Factbook , , and ...

n. KGST is powered at 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. By day, it is non-directional. But at night, to avoid interfering with other stations on

1600 AM Sixteen or 16 may refer to: *16 (number), the natural number following 15 and preceding 17 *one of the years 16 BC, AD 16, 1916, 2016 Films * '' Pathinaaru'' or ''Sixteen'', a 2010 Tamil film * ''Sixteen'' (1943 film), a 1943 Argentine film di ...

, it uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performan ...

with a four-

tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is off West Church Avenue in the Edison neighborhood of Fresno.Raido-Locator.com/KGST
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History

KGST

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

the air in . It started out as a mixed-format "international" station with programs available in Armenian, Italian, Japanese, Portuguese, Spanish, and Serbian. Its programs were hosted by brokers who paid for airtime. It later became one of the earliest radio stations in California and the first in the

San Joaquin Valley The San Joaquin Valley ( ; es, Valle de San Joaquín) is the area of the Central Valley of the U.S. state of California that lies south of the Sacramento–San Joaquin River Delta and is drained by the San Joaquin River. It comprises seven ...

with full-time Spanish-language programming. At its inception, KGST was the only independent (not affiliated with the four major networks) station in Fresno's five-station market (c.f. White's Radio Log, Fall 1949). For most of the years it played

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

music, it was known as "La Mexicana." Juan Mercado, who got his start as the Spanish-language programming director at a Visalia station, was one of the most popular

deejays A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile D ...

at the station. In 1959, he was able to buy the station due to his success. Mercado died just two years later and the station was bought by a couple of men who were at the time also running KLOK in San Jose. In the mid-1950s to 1960s, KGST was a "eclectic" mix of C&W, Blues, Jazz, and Spanish and other language programming. "Happy Harold's House of Blues" was a program fixture for many years (c.f. Fresno Bee radio logs). In that time, KGST was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

, running 1,000 watts and required to sign off at sunset.(c.f. White's Radio Log, various editions). KGST later got a boost in power to 5,000 watts and full time authorization. In 1988, KGST was bought by Lotus Corporation. For a time, KGST was the Fresno

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

for ESPN Deportes, a Spanish-language sports service.

References

External links

History of KGST "La Mexicana" 1600 AM (history thesis)

* {{Coord, 36, 42, 36, N, 119, 50, 06, W, type:landmark_region:US, display=title Mass media in Fresno, California

GST GST may refer to: Taxes * General sales tax * Goods and Services Tax, the name for the value-added tax in several jurisdictions: ** Goods and services tax (Australia) ** Goods and Services Tax (Canada) ** Goods and Services Tax (Hong Kong) ** ...

Japanese-language radio stations Radio stations established in 1949

1949 establishments in California Lotus Communications stations