KGOR (99.9 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Omaha, Nebraska Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...

, broadcasting a classic hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. It is owned by iHeartMedia, Inc., and licensed as iHM Licenses, LLC. The

radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...

s and offices are at North 50th Street and Underwood Avenue in

Midtown Omaha Midtown is a geographic area of Omaha, Nebraska that is a culturally, socially and economically important area of the city. It is home to major research centers, national corporations, several historic districts, and a number of historic reside ...

. KGOR has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 115,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, the most powerful FM station in Omaha. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is at the Omaha master antenna farm on North 72nd Street near Crown Point Avenue. KGOR is licensed by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

to broadcast using

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

technology. The HD3

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

airs

contemporary worship music Contemporary worship music (CWM), also known as praise and worship music, is a distinct genre of Christian music used in contemporary worship. It has evolved over the past 60 years and is stylistically similar to pop music. The songs are of ...

from "

Air1 Air1 is an American Christian radio network owned by the Educational Media Foundation (EMF), a non-profit Christian ministry. It primarily broadcasts contemporary worship music, and is a sister to the EMF's K-Love network. History On July 15, ...

," feeding

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

K285GP at 104.9 MHz in

Millard, Nebraska Millard is a former town and current neighborhood in southwest Omaha, Nebraska. The original downtown area of Millard (often referred to as 'Old Millard') is near the intersection of Millard Avenue and L Street. History Millard was laid out in ...

History

MOR (1959-196?)

In 1959, KFAB-FM

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air. At first, it

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

ed co-owned

KFAB KFAB (1110 kHz) is a commercial AM radio station in Omaha, Nebraska, with studios and offices on Underwood Avenue in Omaha. It broadcasts a news/talk format and is owned by iHeartMedia, Inc. KFAB is a Class A clear channel station, operat ...

. The two stations broadcast a middle of the road format with popular music, news and sports. From the 1950s through the 80s, KFAB-AM-FM were co-owned with the ''

Lincoln Journal Star The ''Lincoln Journal Star'' is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebraska. It is the most widely read newspaper in Lincoln and has the second-largest circulation in ...

''.

Beautiful music (1960s-1970s)

In the late 1960s, KFAB-FM broke away from the AM station. It carried a beautiful music format, featuring quarter-hour sweeps of mostly instrumental

cover version In popular music, a cover version, cover song, remake, revival, or simply cover is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular music.

Adult contemporary (197?-1988)

In the 1970s, KFAB-FM switched to an

automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format. The station changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to KGOR in 1975 to differentiate it from KFAB. The station was the original home of the morning program ''Out of Bed with Jack and Fred'', which premiered in 1985. It would go on to be a long running program on Omaha radio, and was the highest rated morning show for many years. The show left KGOR for competitor KEFM in 1989 due to a contract dispute.

Oldies (1988-2000s)

In November 1988, KGOR transitioned from AC to

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

, the first FM station in the format in Omaha. ( KOIL (1290 AM) was the first all oldies station in 1986.) KGOR became one of the highest rated stations in the city, ranking in the top five in the

Arbitron ratings Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...

. The format started out playing music from the 1950s-1960s, before moving to 1960s-1970s by the mid 1990s. In 2000, KGOR and co-owned KFAB were acquired by

Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

, the forerunner to today's iHeartMedia.Information
from

Broadcasting & Cable ''Broadcasting & Cable'' (''B&C'', or ''Broadcasting+Cable'') was a telecommunications industry monthly trade magazine and, later, news website published by Future US. Founded in 1931 as ''Broadcasting'', subsequent mergers, acquisitions and ...

Yearbook 2010 page D-348

Classic hits (2000s-present)

KGOR shifted away from its "oldies" branding in the early 2000s, trying to avoid the word "Old." It started calling itself a " classic hits" station, focusing on the 1960s-1980s, mostly playing 1970s titles. By the 2010s, the

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

shifted to mostly 1980s hits, with some 70s and 90s titles included.

HD3 translator

References

External links

* *
List of "grandfathered" FM radio stations in the U.S.
{{iHeartMedia

GOR Gor () is the fictional setting for a series of sword and planet novels written by philosophy professor John Lange, writing as John Norman. The setting was first described in the 1966 novel ''Tarnsman of Gor''. The series is inspired by science ...

Classic hits radio stations in the United States Radio stations established in 1959 IHeartMedia radio stations