KGEO (1230 AM, branded on-air as "ESPN Bakersfield") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Bakersfield, California Bakersfield is a city in and the county seat of Kern County, California, United States. The city covers about near the southern end of the San Joaquin Valley, which is located in the Central Valley region. Bakersfield's population as of th ...

. It broadcasts a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

format with shows from

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

and the

Infinity Sports Network Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, In ...

. KGEO is the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...

of locally-based

American General Media American General Media is a media company specializing in radio. It was founded by Lawrence Brandon and is operated by sons Anthony and Rogers. American General Media is headquartered in Bakersfield, California. Lawrence Brandon owned and op ...

, with studios located at the Easton Business Complex in southwest Bakersfield. KGEO is powered at 1,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. Its AM

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is located southwest of Highway 58 and Union Avenue in southeast Bakersfield. KGEO shares its

broadcast tower Radio masts and towers are typically tall structures designed to support antennas for telecommunications and broadcasting, including television. There are two main types: guyed and self-supporting structures. They are among the tallest human-m ...

with KWAC 1490 AM. Programming on KGEO is also heard on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

K266CG at 101.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

History

The Talk of the Town

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air in .''Broadcasting Yearbook 1950'' page 78. Retrieved Jan. 20, 2025.
/REF> Its original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was KERO. Its studios were in the El Tejon Hotel in Downtown Bakersfield. KERO was an

affiliate Affiliation or affiliate may refer to: * Affiliate (commerce), a legal form of entity relationship used in Business Law * Affiliation (family law), a legal form of family relationship * Affiliate marketing * Affiliate network or affiliation platfo ...

of the

NBC Red Network The National Broadcasting Company's NBC Radio Network (also known as the NBC Red Network from 1927 to 1942) was an American commercial radio network which was in continuous operation from 1926 through 1999. Along with the NBC Blue Network, it wa ...

. It ran NBC's dramas, comedies, news and sports during the "

Golden Age of Radio The Golden Age of Radio, also known as the old-time radio (OTR) era, was an era of radio in the United States where it was the dominant electronic home entertainment medium. It began with the birth of commercial radio broadcasting in the earl ...

." In 1953, KERO added Bakersfield's second television station to its broadcast properties. That station still bears the

KERO-TV KERO-TV (channel 23) is a television station in Bakersfield, California, United States, affiliated with ABC and owned by the E. W. Scripps Company. The station's studios are located on 21st Street in Downtown Bakersfield, and its transmitter ...

call letters. Original local owner Kern County Broadcasters sold off the radio station in 1955, and the call letters were changed to KGEE. It aired a mix of talk and middle of the road (MOR) music. Its moniker was "KGEE, The Talk of the Town".

Oldies and Talk

The station was assigned the call letters KGEO by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

on May 18,

1981 Events January * January 1 ** Greece enters the European Economic Community, predecessor of the European Union. ** Palau becomes a self-governing territory. * January 6 – A funeral service is held in West Germany for Nazi Grand Admiral ...

. With the new call sign, 1230 AM became one of Bakersfield's first stations to program an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format, playing the hits from 1954 to early 1970s. The station was known as "KGEOldies". During the 1980s, it advertised itself as playing four decades of hits. KGEO switched to an all talk format in the late 1990s. It featured syndicated shows from

Dennis Miller Dennis Michael Miller (born November 3, 1953) is an American political commentator, stand-up comedian, talk show host, writer, actor and former sportscaster. Miller was a cast member on the NBC sketch comedy series ''Saturday Night Live'' fro ...

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American radio personality who offers financial advice. He is the founder and CEO of Ramsey Solutions and a co-host of '' The Ramsey Show'', a nationally syndicated radio program. He ...

Lou Dobbs Louis Carl Dobbs (September 24, 1945 – July 18, 2024) was an American conservative political commentator, author, and television host who presented '' Moneyline'' (later ''Lou Dobbs Tonight'') from 1980 to 2009 and 2011 to 2021. From 2021 unti ...

Clark Howard Clark Brian Howard (born June 20, 1955) is an American author and radio/podcast host, focused primarily on personal finance, consumer protection, and related topics. He has hosted ''The Clark Howard Show,'' which began in 1989 and has lasted ov ...

, '' Wall Street Journal Radio'', '' America's Morning News'' and ''

Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history throug ...

''. Local programing heard on KGEO included ''Your Radio Store'' and ''Californian Radio'' with hosts Jeff Lemuccci, Richard Beene, Lois Henry, Robert Price and John Arthur. KGEO also carried

minor league baseball Minor League Baseball (MiLB) is a professional baseball organization below Major League Baseball (MLB), constituted of teams affiliated with MLB clubs. It was founded on September 5, 1901, in response to the growing dominance of the National Le ...

games of the now-defunct

Bakersfield Blaze The Bakersfield Blaze were a minor league baseball team in Bakersfield, California. They played in the California League at the Class A-Advanced level, hosting home games at Sam Lynn Ballpark. Opened in 1941, the stadium is well known for facing ...

in the

California League The California League is a Minor League Baseball league that operates in California. Having been classified at various levels throughout its existence, it operated at Class A-Advanced from 1990 until its demotion to Single-A following Major Leagu ...

. KGEO later experimented with

hot talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

carrying such syndicated programs as "The

Phil Hendrie Philip Stephen Hendrie is an American radio personality and actor. He is widely known for his voiceover talent throughout the radio and film industry. He came to prominence in the 1990s hosting '' The Phil Hendrie Show'', a radio talk show where h ...

Show" and "The

Tom Leykis Tom Leykis (pronounced: ; born ) is an American former talk radio personality best known for hosting ''The Tom Leykis Show'' from 1994 to 2009 (nationally syndicated), and April 2012 to 2018 (internet streamcast/podcast). The show follows the ho ...

Show". ''

Imus in the Morning ''Imus in the Morning'' was a long-running radio show hosted by Don Imus. The show originated on June 2, 1968, on various stations in the Western United States and Cleveland, Ohio, before settling on WNBC radio in New York City in 1971. In Octo ...

'' was heard on KGEO until its cancellation in April 2007. KGEO also dropped " The Don and Mike Show" just one week before radio veteran

Don Geronimo Michael L. Sorce (born September 18, 1958), better known by his stage name Don Geronimo, is an American radio personality formerly featured on the nationally syndicated radio talk show '' Don and Mike Show''. Career Geronimo began his career i ...

had planned to retire anyway.

Sports Radio

In the early 2000s, KGEO switched to an all-sports format, airing an extensive lineup from

. It left sports radio for a few years but on Monday, March 31, 2008, sports returned to 1230 AM. KGEO once again affiliated with

and was rebranded as ''ESPN Radio 1230.'' On April 5, 2011, KGEO changed formats and became a news/talk station known as "$mart Talk 1230." That lasted a short time and once again, KGEO returned to ESPN Radio as its Bakersfield affiliate.

Previous logo

References

External links

* ( Guide to reading History Cards) * *
Your Radio Store - a show carried on ''Smart Talk 1230''
Sports radio stations in the United States GEO Radio stations established in 1945 1945 establishments in California ESPN Radio stations {{California-radio-station-stub