KFRX (106.3 FM) is a radio station broadcasting a

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

format. Licensed to

Lincoln, Nebraska Lincoln is the List of capitals in the United States, capital city of the U.S. state of Nebraska. The city covers and had a population of 291,082 as of the 2020 census. It is the state's List of cities in Nebraska, second-most populous city a ...

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, the station serves the Lincoln area. The station is currently owned by

Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...

, through licensee Alpha 3E License, LLC. KFRX's studios are located on Cornhusker Highway in Northeast Lincoln, while its transmitter is located at the master antenna farm at South 84th Street and Yankee Hill Road in the far southeast part of Lincoln with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 100,000 watts. KFRX also broadcasts in

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

History

One of the longest-lived FM signals in Lincoln, the station started as KECK-FM (calls that were shared with its AM counterpart, which has since gone dark). It switched to the name KHAT in the mid-1970s. For much of the decade, it sported a country music and "progressive" country music format as KHAT. In the early 1980s, KHAT switched to an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format. In July 1990, after a weekend of stunting with all-

Phil Collins Philip David Charles Collins (born 30 January 1951) is an English musician, songwriter, record producer and actor. He was the drummer and later became the lead singer of the rock band Genesis (band), Genesis and had a successful solo career, ac ...

songs, KHAT was rebranded as "Mix 106", while retaining the adult contemporary format, and adopted new call letters KMXA. However, "Mix" was a failure in the ratings. On March 2, 1992, the station flipped to

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

as "106.3 The Blaze", under new call letters KIBZ. The format was an immense success. As part of a major format shuffle, on March 17, 2004, KIBZ moved to 104.1 FM, displacing KSLI-FM's Top 40/CHR format. After two days of simulcasting, 106.3 began stunting with construction noises; this led to the debut of a new adult contemporary format under the "My 106.3" branding and callsign KLMY on March 24. At 6 a.m. on September 18, 2007, following an evening of stunting, KLMY adopted KFRX's

Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

/ CHR format and call letters. The move came as Three Eagles Communications purchased

Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

' Lincoln stations, which forced Three Eagles to divest KRKR and KFRX's former 102.7 FM frequency to meet ownership limits. 102.7 FM, which became KBZR, was later sold to VSS Communications, and moved to the Omaha market as a Christian station.

References

External links

* * {{Alpha Media FRX Contemporary hit radio stations in the United States Mass media in Lincoln, Nebraska Alpha Media radio stations