KFFF (93.3 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

with a

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on inn ...

format. Licensed to Bennington, Nebraska, United States, the station serves the Omaha area. The station is currently owned by

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

and licensed as iHM Licenses, LLC. The station's studios are located on Underwood Avenue in Omaha, while their transmitter is located on Farnam Avenue in Midtown Omaha.

History

Active rock (1991-1996)

KFFF started out as "K-Rock", KRRK, on June 10, 1991, which played

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge ...

music. The station broadcast out of the Ranch Bowl, a bowling alley/concert venue.

Modern adult contemporary (1996-1999)

In late June 1996, the station flipped formats to

Modern Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...

as "The Point", and changed their call letters to KTNP. "The Point" tried to capitalize on the popularity of post-grunge at the time, playing music from bands like Matchbox 20,

Goo Goo Dolls The Goo Goo Dolls are an American rock band formed in 1986 in Buffalo, New York, by guitarist/vocalist John Rzeznik, bassist/vocalist Robby Takac, and drummer George Tutuska. After starting off as a cover band and then developing a punk so ...

and

Collective Soul Collective Soul is an American rock band originally from Stockbridge, Georgia. Now based in Atlanta, the group consists of lead vocalist Ed Roland, rhythm guitarist Dean Roland, bassist Will Turpin, drummer Johnny Rabb, and lead guitaris ...

, among others. In addition, KTNP was networked with sister station KKNB in Lincoln, with the stations occasionally simulcasting programming. However, the station suffered from poor ratings, as it struggled to compete against similarly-formatted (and a more powerfully signaled) KSRZ.

Back to active rock (1999-2004)

The station was overwhelmed with requests by fans to go back to being K-Rock, and the station returned to the old format at 4 p.m. on August 12, 1999, and changed to new call letters KRQC. Legal issues caused the station to change their name to "The Dam" at 5 p.m. on New Year's Eve, 2001, but the new rock format remained.

Country (2004-present)

On March 18, 2004, at 10 a.m., KRQC flipped formats to Classic Country as "US 93.3" with new call letters KHUS. On November 19, 2007, after three days of stunting, it flipped formats again to new country as "93.3 The Twister", and changed their call letters to KTWI. On December 16, 2011, at 3 p.m., KTWI began stunting with

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject m ...

, branded as "Jingle 93.3". The station reverted back to classic country on January 2, 2012, becoming "93.3 The Wolf". On January 12, 2012, KTWI changed their call letters to KFFF.

Programming

KTWI carried a New Country format between 2008 and 2011 as "Twister 93.3". It was home to Big D and Bubba in the mornings, the Matt and Ben Show in the afternoon and Sadie G. in the evenings. KTWI is the home of

Nebraska Cornhuskers The Nebraska Cornhuskers (often abbreviated to Huskers) are the intercollegiate athletic teams that represent the University of Nebraska–Lincoln. The university is a member of the Big Ten Conference, and the Cornhuskers compete in NCAA Divisi ...

Women's

volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...

and

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...

KFFF-HD2

On October 31, 2014, KFFF launched a

format on its HD2 sub channel, branded as "Christmas 102.3" (in reference to being relayed on FM translator K272FE 102.3 FM). At Midnight on December 26, 2014, K272FE/KFFF-HD2 (and fellow translator K235CD 94.9 FM, which is relayed on sister station KISO's HD2 sub-channel) flipped to a

mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent the middle ground between classic rock and active rock ...

format as "Rock 94.9/102.3." On May 27, 2016, KFFF-HD2/K272FE split from the simulcast and flipped to

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

, branded as "102.3 El Patron".iHeart Brings El Patron to Omaha
Radioinsight - May 27, 2016

Translator

References

External links

* * {{iHeartMedia FFF Radio stations established in 1991 1991 establishments in Nebraska IHeartMedia radio stations Country radio stations in the United States