KEVU-CD (channel 23) is a low-power, Class A television station in

Eugene, Oregon Eugene ( ) is a city in and the county seat of Lane County, Oregon, United States. It is located at the southern end of the Willamette Valley, near the confluence of the McKenzie River (Oregon), McKenzie and Willamette River, Willamette rivers, ...

, United States, affiliated with

MyNetworkTV MyNetworkTV (stylized as mynetworkTV; unofficially abbreviated MNT or MNTV) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations ...

. It is owned by

Cox Media Group CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company p ...

alongside

Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...

affiliate

KLSR-TV KLSR-TV (channel 34) is a television station in Eugene, Oregon, United States, affiliated with the Fox network. It is owned by Cox Media Group alongside MyNetworkTV affiliate KEVU-CD (channel 23), a low-power Class A station. The two stations ...

(channel 34). The two stations share studios on Chad Drive in Eugene; KEVU-CD's transmitter is located on South Ridge, and it is broadcast by the higher-power KLSR-TV and its dependent translators. KEVU traces its roots to the establishment of the full-power channel 34 facility as KEVU-TV, an

independent station An independent station is a broadcast station, usually a television station, not affiliated with a larger broadcast television network, network. As such, it only broadcasts broadcast syndication, syndicated programs it has purchased; brokered pr ...

, on September 30, 1991. Owned by Raul Palazuelos, it broadcast from a converted house on Eugene's west side. California Oregon Broadcasting, Inc. acquired KEVU in 1994, a year after purchasing the low-power K25AS "KLSR", and switched the two stations' facilities in 1997, moving KEVU to the low-power channel 25 facility and KLSR to channel 34. KEVU was affiliated with

UPN The United Paramount Network (UPN) was an American broadcast television network that operated from 1995 to 2006. It was originally a joint venture between Chris-Craft Industries (later sold to News Corporation)'s subsidiary, United Television, ...

from 1995 to 2002 and has been affiliated with MyNetworkTV since its 2006 launch.

History

On a petition from Sainte Broadcasting Company, the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) assigned channel 34 for commercial use in

, on March 28, 1985. In spite of Sainte starting the proceeding, the company decided not to take on the task of building another station in the market. Telecasters of Eugene Inc. a company owned by Raul and Consuelo Palazuelos, applied for the channel on July 11, 1986, and had its application granted on June 4, 1987. KEVU began broadcasting September 30, 1991. It was the fifth commercial TV station to broadcast in the Eugene–Springfield area and was an

heavily dependent on counterprogramming and specialty blocks such as talk shows. It broadcast from a house on Glory Drive in west Eugene; Palazuelos lived in the house, and video tapes occupied the kitchen. COBI initially promised that the Fox affiliation would move to KEVU upon approval of the transaction, In 1994, Palazuelos sold KEVU-TV to California Oregon Broadcasting, Inc. (COBI) for $2.6 million. It was the Medford-based firm's second purchase of a Eugene television station in two years. The year before, it had acquired K25AS (known as KLSR), a low-power station that served as Eugene's

affiliate. COBI initially promised that the Fox affiliation would move to KEVU-TV upon approval of the transaction, but KEVU continued on channel 34 and affiliated with

when it launched in January 1995. It moved into KLSR's studios; station functions were consolidated with KLSR, with three technicians retaining their jobs. On April 1, 1997, COBI moved KLSR to channel 34, which became KLSR-TV, and KEVU to the low-power channel 25 as KEVU-LP; the stations retained their existing cable numbers, only exchanging transmission facilities. That year, the station began construction on a new studio facility on Chad Drive, designed to house a news department. On November 28, 2001, the station moved from channel 25 to channel 23. KEVU lost the UPN affiliation for Eugene to Roseburg-based

KTVC KTVC (channel 36) is a religious broadcasting, religious independent television station in Roseburg, Oregon, United States. The station is owned by Better Life Television, based in Grants Pass, Oregon. KTVC's transmitter is located on Mount Ro ...

(channel 36). When UPN and

The WB The WB Television Network (shortened to The WB, stylized as "THE WB", and nicknamed the "Frog Network" and/or "The Frog" for its former mascot Michigan J. Frog) was an American television network that ran from 1995 to 2006. It launched on ter ...

merged to form

The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...

in 2006, its affiliation went to a

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

of NBC affiliate KMTR, and KEVU obtained the

affiliation for Eugene. In 2022, California Oregon Broadcasting, Inc. sold KLSR-TV and KEVU-CD to

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

-based Cox Media Group for $7,222,000. Under a

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...

first signed in 2021, KLSR–KEVU's sales force markets the advertising time on Eugene radio station

KORE KORE (1050 AM) is a commercial radio station dual licensed to Springfield and Eugene, Oregon. It airs a sports radio format and is owned by KORE Broadcasting, LLC. The studios and offices are on Willagillespie Road off Oregon Route 132 in ...

(1050 AM).

Technical information

Subchannels

The station's signal is

multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource— ...

Translators

Coos Bay Coos Bay (Hanis language, Coos language: Atsixiis or Hanisich) is an estuary where the Coos River enters the Pacific Ocean, the estuary is approximately 12 miles long and up to two miles wide. It is the largest estuary completely within Oregon sta ...

* Coos Bay

Notes

References

{{COXMG 1991 establishments in Oregon Cox Media Group Dabl affiliates EVU-CD MyNetworkTV affiliates Television channels and stations established in 1991 EVU-CD