KDKS-FM (102.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

, "102.1 KDKS") is an American

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Blanchard, Louisiana Blanchard is the suburban town in, and the second-largest municipality by population of Caddo Parish in the U.S. state of Louisiana. With a population of 3,538 at the 2020 U.S. census, it is part of the Shreveport– Bossier City metrop ...

. The station broadcasts an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format. The station serves the

Shreveport–Bossier City metropolitan area The Shreveport–Bossier City metropolitan area, officially designated Shreveport–Bossier City by the Office of Management and Budget, U.S. Office of Management and Budget, or simply Greater Shreveport, is a metropolitan statistical area in Nor ...

. The station is owned by

Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...

LLC, through licensee Alpha Media Licensee LLC. Its studios are located just north of downtown Shreveport, and the transmitter is in Blanchard.

History

Around the late 1990s to early 2000s KDKS, originally called ''"HOT 102,"'' was launched with an

urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

format originally as one of the first competitors to challenge KMJJ, and was launched alongside sister station KBTT (then a

rhythmic Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics Rhythmic gymnastics is a sport in which gymnasts perform individually or in groups on a floor ...

). At first it was an urban AC station until it chose to aim at a more broader 18–49 audience by adding hip hop to the playlist a little later on. When KVMA-FM was launched in 2004, KDKS decided to turn its format back around to urban AC and instead take its newcoming urban rival on, while the owners shifted KBTT from rhythmic to

mainstream urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso * ' ...

and take on KMJJ from that point. Originally the home of

Tom Joyner Thomas Joyner (born November 23, 1949) is an American radio personality, host, philanthropist and former musician. Joyner is the former host of the nationally syndicated '' The Tom Joyner Morning Show'', and also founder of Reach Media Inc., the ...

(moved to KVMA), KDKS is now the syndicated home of

Steve Harvey Broderick Stephen Harvey Sr. Also aired August 16, 2015. (born January 17, 1957) is an American comedian, television host, actor, writer, and producer. He hosts ''The Steve Harvey Morning Show'', ''Family Feud'', ''Celebrity Family Feud'', '' ...

in the mornings.

State Representative A state legislature is a legislative branch or body of a political subdivision in a federal system. Two federations literally use the term "state legislature": * The legislative branches of each of the fifty state governments of the United St ...

Roy A. Burrell of Shreveport is a former talk show host on KDKS.

References

External links

* Radio stations in Louisiana Urban adult contemporary radio stations in the United States Alpha Media radio stations Radio stations established in 1998 1998 establishments in Louisiana Caddo Parish, Louisiana {{Louisiana-radio-station-stub