KDKB (93.3
FM "Alt AZ 93-3") is a commercial
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting to the
Phoenix metropolitan area
The Phoenix metropolitan area, also known as the Valley of the Sun, the Salt River Valley, metro Phoenix, or The Valley, is the largest metropolitan statistical area in the Southwestern United States, with its largest principal city being the c ...
with its
city of license
In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator.
In North American broadcast ...
in
Mesa, Arizona
Mesa ( ) is a city in Maricopa County, Arizona, United States. The population was 504,258 at the 2020 census. It is the List of municipalities in Arizona, third-most populous city in Arizona, after Phoenix, Arizona, Phoenix and Tucson, Arizona, T ...
. It is owned by
Hubbard Broadcasting
Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota. It was founded by Stanley E. Hubbard.
The corporation has broadcast outlets scattered across Minnesota, Wisconsin, Missouri ...
, Inc. with the license held by Phoenix FCC License Sub, LLC. It airs an
alternative rock
Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. Its studios are located in Phoenix, while its
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is in
South Mountain Park.
History
KYEW (1960–1962)
The first radio station on 93.3 in Phoenix was short-lived KYEW, owned by Frank S. Barc, which went on the air May 9, 1960. KYEW's license was canceled and its call letters deleted as of April 18, 1962.
Easy listening (1968–1971)
On April 20, 1968, the current 93.3 license first
signed on the air as the
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
to
1510 AM (now
KFNN). Originally, the station was KMND, broadcasting an
easy listening
Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...
music format branded as "Command Radio".
Rock (1971–2014)
On August 23, 1971, the format was changed to
progressive rock
Progressive rock (shortened as prog rock or simply prog) is a broad genre of rock music that primarily developed in the United Kingdom through the mid- to late 1960s, peaking in the early-to-mid-1970s. Initially termed " progressive pop", the ...
. In many respects, this format was a continuation of the
free-form format of
KCAC, a daytime-only station that was going bankrupt.
According to KDKB co-owner Dwight Tindle, he and KCAC program director,
William Edward "Bill" Compton, "invented KDKB" and its air sound. Moreover, Compton and several of KCAC's DJs were hired to staff KDKB and they originally intended to continue its free-form format. In a 1971 ''Arizona Republic'' article announcing the new station, Tindle is quoted about the format:
Despite these intentions, KDKB quickly became a conventional progressive-rock station and evolved into one of the most powerful
album oriented rock (AOR) stations in Phoenix.
It was the first AOR station in the Phoenix
media market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
, and one of the first AOR stations in America.
KDKB-FM's rock format was
simulcast
Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
on 1510 KDKB (AM). In 1978, the AM simulcast was broken and 1510 changed formats to
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music.
Since 2 ...
. The AM
call letters
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...
were changed to KDJQ ("The Golden Rock") with program director Robert M. Chenault and morning DJ Griffin Gary "Toad Hall" Kinsey, followed later by Bruce "Brother Bruce" Baumbush. In 1980, the format on KDJQ changed to
new wave music
New wave is a music genre that encompasses pop music, pop-oriented styles from the 1970s through the 1980s. It is considered a lighter and more melodic "broadening of Punk subculture, punk culture". It was originally used as a catch-all fo ...
for a brief time, with Jonathan "Johnny D." Dixon as the program director and
Jonathan L
Jonathan Leigh Rosen (December 5, 1946 Flatbush, Brooklyn, Flatbush, Brooklyn New York City, NY-died on September 9, 2023 in Berlin, Germany), better known by his radio handle Jonathan L, was an American radio deejay, Radio programming, program ...
as assistant program director, music director, and evening personality. 1510 is now broadcasting a Financial/Business News format as KFNN.
Throughout the 1980s, KDKB evolved into more of an adult-leaning direction focusing on the
classic rock
Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
artists.
A favorite segment during the summer in the early 80's was reading listener shared "Dashboard Recipes" at noon. Everything from cookies and pastries to nachos and slow cooked chili were favorites.
Starting in March 1989, KDKB was anchored in mornings by the "Tim & Mark" show. The show proved to be one of the most popular in Phoenix radio history, lasting through 2005. The show featured regular segments like "Helium Hilarity" and "Rump Ranger". Tim & Mark did night time anniversary shows every year at places like the Tempe Improv and the Celebrity Theater.
Tim & Mark also contributed hundreds of thousands of dollars to local charities. They sold their annual "Best Of Tim & Mark" CDs throughout the Valley while doing autograph signings at Wherehouse Record stores. All of the profits were then given to charity.
Tim & Mark left KDKB in early 2005. Their last show featured listeners calling in and thanking them for their show and also had Arizona Governor Janet Napolitano and Secretary of State Betsy Bayless call in to thank them and wish them well.
On September 5, 2006, KDKB began playing full-length albums of classic rock artists without the use of any on-air personalities. On September 15, 2006, KDKB returned to its
mainstream rock
Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada.
Format background
Mainstream rock stations represent a cross between classic rock, active rock and alternativ ...
format with the new slogan, "Everything That Rocks", including a larger variety of rock artists along with special programming features including '80s themed weekends.
In mid 2010, the station initiated the slogan, "KDKB Rocks Arizona!", and retooled the entire on-air lineup. In the fall of 2013, the station changed its lineup and featuring Shmonty & Conklin in the mornings, Ruby Cheeks midday, KDKB's Program Director and DJ Paul "Neanderpaul" Marshall in afternoons, and Mike Gaube at night. In 2013, Sandusky Radio sold its stations in Phoenix and Seattle to Hubbard Broadcasting, including KDKB.
Alternative (2014–present)
On September 17, 2014, at 10 a.m., KDKB dropped its rock format after 43 years (which would move to KDKB's HD2 sub-channel), and began stunting as "93.3 The Cheese" playing songs by jazz-lounge cover artist
Richard Cheese. At noon that day, 93.3 flipped to
Alternative Rock
Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
as "Alt AZ 93.3". The last song on "KDKB" was "
Living After Midnight" by
Judas Priest
Judas Priest are an English heavy metal band formed in Birmingham in 1969. They have sold over 50 million albums and are frequently ranked as one of the greatest metal bands of all time. Judas Priest have also been referred to as one of the p ...
(by coincidence, an ad would air immediately after promoting a November 2014 concert at
Gila River Arena by the group), while the first song on "Alt AZ" was "
Come with Me Now" by Paradise Valley-founded band
KONGOS. This move allowed Hubbard to keep their "Wall of Rock" intact, while eliminating all overlaps between KDKB and sisters classic rock
KSLX-FM and active rock
KUPD.
In 2020, the station began airing the syndicated Woody Show in morning drive from
KYSR in Los Angeles. Less than two years later, the show was dropped due to low ratings.
HD radio
KDKB's
HD Radio
HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
signal is multiplexed. The main signal airs KDKB's alternative rock programming. The second channel carried KDUS "The Fan", a valley AM sports talk radio station until June 21, 2012 when KDUS was replaced by
KAZG "Arizona Gold", a co-owned
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music.
Since 2 ...
station that broadcasts on
1440 AM. On September 17, 2014, when KDKB's main signal flipped to alternative rock, their previous rock format moved to the HD2 subchannel. KDKB's HD2 sub-channel later switched back to a simulcast of KAZG.
References
External links
{{Authority control
DKB
DKB
Alternative rock radio stations in the United States
Modern rock radio stations in the United States
Hubbard Broadcasting