KDFC (90.3
FM) is a
non-commercial
A non-commercial (also spelled noncommercial) activity is an activity that does not, in some sense, involve commerce, at least relative to similar activities that do have a commercial objective or emphasis. For example, advertising-free community ...
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in
San Francisco, California
San Francisco (; Spanish for "Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, that broadcasts
classical music 24 hours daily. It is owned by the
University of Southern California
, mottoeng = "Let whoever earns the palm bear it"
, religious_affiliation = Nonsectarian—historically Methodist
, established =
, accreditation = WSCUC
, type = Private research university
, academic_affiliations =
, endowment = $8. ...
. KDFC is the radio home of the
San Francisco Symphony
The San Francisco Symphony (SFS), founded in 1911, is an American orchestra based in San Francisco, California. Since 1980 the orchestra has been resident at the Louise M. Davies Symphony Hall in the city's Hayes Valley neighborhood. The San Fra ...
and the
San Francisco Opera
San Francisco Opera (SFO) is an American opera company founded in 1923 by Gaetano Merola (1881–1953) based in San Francisco, California.
History
Gaetano Merola (1923–1953)
Merola's road to prominence in the Bay Area began in 1906 when h ...
. The station's live stream is available on the Internet and through the station'
mobile app
History
KUSF
From 1963 until 2011, KUSF was a student-run broadcast station owned by the
University of San Francisco
The University of San Francisco (USF) is a private Jesuit university in San Francisco, California. The university's main campus is located on a setting between the Golden Gate Bridge and Golden Gate Park. The main campus is nicknamed "The ...
.
The station was located in the basement of Phelan Hall on the University of San Francisco campus, and was funded by the University of San Francisco, local and merchant underwriting, individual donations, and foundation grants.
KUSF began in 1963 as a campus-only
AM station managed by the Associated Students of the University of San Francisco (ASUSF). In 1973, USF was offered KCMA, the
FM radio station of Simpson Bible College, a small local Bible college that wished to discontinue its radio operations; KCMA had signed on in 1964. USF accepted the offer and on April 25, 1977, KUSF became an FM station broadcasting on the 90.3 frequency; the call letters had been changed over shortly after the university became the licensee, on August 20, 1973.
The old AM station later became the student-managed KDNZ.
Originally broadcasting six hours a day, KUSF began broadcasting 24 hours a day in 1981. In its early days KUSF was a conventional college station, broadcasting programs of interest to the university and greater
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
community. However, KUSF soon garnered attention by playing new underground music: it was one of the first radio stations to play
punk rock. Many now-famous acts also first gained exposure on KUSF, most notably
The B-52s
The B-52's, also styled as The B-52s, are an American new wave band formed in Athens, Georgia, in 1976. The original lineup consisted of Fred Schneider (vocals, percussion), Kate Pierson (vocals, keyboards, synth bass), Cindy Wilson (vocals, ...
and
Metallica
Metallica is an American heavy metal band. The band was formed in 1981 in Los Angeles by vocalist/guitarist James Hetfield and drummer Lars Ulrich, and has been based in San Francisco for most of its career. The band's fast tempos, instru ...
.
KDFC
KDFC was founded in 1948. Bill Crocker founded the station and was its first general manager. Sales were handled by Ed Davis, who later became the station's long-running general manager. Engineering was handled by Herbert Florance. The initials of their last names gave the radio station its call sign.
It has programmed classical music for most of its history, though at one point during the 1950s, it featured a
beautiful music
Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator m ...
format.
For many years the programming, which was largely automated after 1976, was simulcast on
KIBE 1220 AM, a 5
kW AM station in
Palo Alto, California
Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto.
The city was ...
that began broadcasting in 1949 from a transmitter near the western approach to the
Dumbarton Bridge.
Ed Davis' company Sundial Broadcasting sold the AM and FM to Brown Broadcasting in 1993 for US$15.5 million. In 1996, Brown Broadcasting sold the FM station and AM simulcast sister station (KDFC 1220 AM) to
Evergreen Media, who in turn sold the FM to
Bonneville Broadcasting and the AM to Douglas Broadcasting in 1997. New station management transitioned KDFC's programming to a more mass-appeal approach, which boosted ratings significantly, though was occasionally criticized for their new "top 40 of classical music" approach.
Bill Leuth, who had done mornings on rival classical station KKHI, moved to mornings at KDFC in 1997 and also contributed to the station's rise and shift from automation to live hosts. In 2003 KDFC became the first station in the Bay Area to broadcast using
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
.
On January 18, 2007, Bonneville signed an agreement with
Entercom Communications Corporation to trade three San Francisco stations —
KOIT,
KMAX-FM
KMAX-FM (94.3 MHz, 94.3 The X) is a radio station broadcasting an alternative rock format. Licensed to Wellington, Colorado, United States, the station serves the Fort Collins- Greeley area. The station is currently owned by Townsquare Media.
H ...
, and KDFC — for three Entercom stations in
Seattle, Washington
Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
and four in
Cincinnati, Ohio
Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state lin ...
. Entercom officially took ownership of KDFC in March 2008.
On January 18, 2011, the
University of Southern California
, mottoeng = "Let whoever earns the palm bear it"
, religious_affiliation = Nonsectarian—historically Methodist
, established =
, accreditation = WSCUC
, type = Private research university
, academic_affiliations =
, endowment = $8. ...
announced the purchase of
KUSF (90.3 MHz) from the
University of San Francisco
The University of San Francisco (USF) is a private Jesuit university in San Francisco, California. The university's main campus is located on a setting between the Golden Gate Bridge and Golden Gate Park. The main campus is nicknamed "The ...
(USF) and
KNDL (89.9 MHz) in
Angwin, California
Angwin is a census-designated place (CDP) in Napa County, California, best known as the site of Pacific Union College. It is part of the northern San Francisco Bay Area. The population was 3,051 at the 2010 census. Its area code is 707. Its t ...
. It also announced the purchase of the intellectual property and call letters of KDFC from Entercom, moving its programming to those two stations and making it a listener-supported non-commercial outlet. KUSF was renamed KOSC, and KNDL was renamed KDFC. In turn, Entercom flipped the 102.1 MHz frequency to a simulcast of
San Jose station
KUFX, which Entercom had acquired earlier in the month, on January 24. KUSF turned into an
online-only radio station.
The Federal Communications Commission officially transferred the 90.3 MHz license to the University of Southern California on June 7, 2012.
On May 1, 2017, the KDFC call sign moved to 90.3 FM in San Francisco, swapping call signs with 89.9 FM in Angwin, which became KOSC.
Programming
KDFC broadcasts classical music 24 hours a day. Programming features include: ''Mozart In the Morning'', the ''Island of Sanity'', and San Francisco Symphony broadcasts. KDFC also airs recordings of San Francisco Opera productions. On-air personalities include Rik Malone, Dianne Nicolini, Robin Pressman, Hoyt Smith, Rich Capparela,
Lara Downes
Lara Downes is an American classical pianist and cultural activist who has made the popularization of classical music by women and black Americans one of her causes. She was selected as the Classical Woman of the Year for 2022 by a poll of listener ...
and Jennifer Miller.
In addition to FM and
SHOUTcast MP3 streaming, KDFC was the first radio station in the country to broadcast in digital
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
, offering a secondary HD Radio channel, KDFC-2, featuring longer classical pieces and vocal works, without commercials on their former 102.1 FM frequency.
A multiple winner of the award for public service, KDFC is an active partner to arts groups and an active advocate for music education. Proceeds from the station's annual CD sampler, and the annual 'Music Educator of the Year' support and celebrate public school music programs.
Satellites and translators
KDFC also extends its signal via full-power satellites
KOSC/
Angwin (89.9 FM),
KDFG
KDFG is a non-commercial classical music radio station in Seaside, California, broadcasting to the Santa Cruz- Carmel-Salinas, California, area on 103.9 FM. Owned by the University of Southern California, the station broadcasts a classical ...
/
Seaside (103.9 FM) and
KXSC/
Sunnyvale
Sunnyvale () is a city located in the Santa Clara Valley in northwest Santa Clara County in the U.S. state of California.
Sunnyvale lies along the historic El Camino Real and Highway 101 and is bordered by portions of San Jose to the north ...
(104.9 FM), as well as low-power translators
K212AA
K, or k, is the eleventh letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''kay'' (pronounced ), plural ''kays''. The letter K ...
/
Los Gatos
Los Gatos (, ; ) is an incorporated town in Santa Clara County, California, United States. The population is 33,529 according to the 2020 census. It is located in the San Francisco Bay Area just southwest of San Jose in the foothills of th ...
(90.3 FM) and
K223AJ/
Lakeport (92.5 FM).
References
External links
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{{Authority control
Classical music radio stations in the United States
DFC
Radio stations established in 1946
1946 establishments in California
University of Southern California