KCYE (107.9 FM, "107.9 Coyote Country") is a radio station licensed to Meadview, Arizona. Owned by

Beasley Broadcast Group Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owns 57 stations under the Beasley Media Group name. History The company was founded in 1961 by George G. Bea ...

, it broadcasts a

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

format serving

Clark County, Nevada Clark County is the most populous County (United States), county in the U.S. state of Nevada with 2,265,461 residents as of the 2020 United States census, 2020 census. The county is the location of the state's three largest cities, Las Vegas (t ...

(including the

Las Vegas metropolitan area Clark County is the most populous county in the U.S. state of Nevada with 2,265,461 residents as of the 2020 census. The county is the location of the state's three largest cities, Las Vegas (the county seat), Henderson, and North Las Vegas ...

). The station's studios are located in the unincorporated

Clark County Clark County may refer to: *Clark County, Arkansas *Clark County, Idaho *Clark County, Illinois *Clark County, Indiana *Clark County, Kansas *Clark County, Kentucky *Clark County, Missouri *Clark County, Nevada, containing Las Vegas *Clark County, ...

area of Spring Valley, while its transmitter is southwest of

Lake Mead Lake Mead is a reservoir formed by the Hoover Dam on the Colorado River in the Southwestern United States. It is located in the states of Nevada and Arizona, east of Las Vegas. It is the largest reservoir in the US in terms of water capacity. L ...

in Arizona. A fill-in transmitter atop

The Strat The Strat (formerly the Stratosphere) is a hotel and casino in Las Vegas, Nevada, United States. It includes a observation tower, List of tallest towers in the world, the tallest in the United States. It is also the second-tallest observation t ...

provides additional coverage in Las Vegas proper.

History

Rhythmic (2002–2005)

Under former ownership of the locally based Desert Sky Media (which also owned

KOAS KOAS (105.7 FM, 105.7 Maxima) is a radio station broadcasting a bilingual adult contemporary format. Licensed to Dolan Springs, Arizona, United States, the station serves the Laughlin/Las Vegas/Dolan Springs area. The station is currently own ...

, then a smooth jazz station), the station was ''V-108'', launched in 2002 at first as a

Rhythmic Top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...

formatted station. Months later, due to a fierce competition with heritage

KLUC KLUC-FM (98.5 MHz) is a commercial radio station in Las Vegas, Nevada, airing a Top 40/CHR format. Owned by Audacy, Inc., the station's studios are on South Tenaya Way at West Warm Springs Road in Spring Valley, using a Las Vegas address. KL ...

and the newly launched KVEG, it shifted to an

Urban Adult Contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

format and carried the '' Tom Joyner Morning Show'' and the Michael Baisden show. It was moderately successful but it only lasted for three years.

Alternative (2005–2011)

Riviera Broadcast Group acquired both KVGS and KOAS from Desert Sky, and flipped KVGS on October 21, 2005, to an alternative-based radio station (with a slight lean towards

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...

) as ''Area 108'' (''Area 107-9'' as of October 2007). In September 2009, it re-branded again as ''107-9 The Alternative''.

Adult hits (2011–2015)

On October 20,

2011 The year marked the start of a Arab Spring, series of protests and revolutions throughout the Arab world advocating for democracy, reform, and economic recovery, later leading to the depositions of world leaders in Tunisia, Egypt, and Yemen ...

, soon after

bought the station and KOAS, KVGS ended its alternative rock format and flipped to adult hits as ''107.9 Bob-FM''. This returned the format to Las Vegas since KKJJ flipped from

Jack FM Jack FM is a radio network brand that is licensed by Sparknet Communications, with the exception of the European Union where it is licensed by Oxis Media. It plays an adult hits radio format, format, in most cases not using disc jockey, DJs. F ...

to a simulcast of KXNT as KXNT-FM.

Hot adult contemporary (2015–2022)

On January 12, 2015, at 3 p.m., after a skit depicting Bob "selling" the station (and "selling" its library of 1980s music to sister station KKLZ) because he was leaving Las Vegas, the station flipped to

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

as ''Star 107.9''. The new format competes primarily with the market leading KMXB. In July, the station subsequently picked up former KMXB morning host Mark DiCiero, but he left the station in March 2016. KVGS then picked up the syndicated "Brooke & Jubal in the Morning" from

KQMV KQMV (92.5 FM, " Movin' 92-5") is a commercial radio station licensed to Bellevue, Washington, and serving the Seattle-Tacoma-Puget Sound radio market. The Hubbard Broadcasting, Inc. outlet airs a contemporary hit radio radio format. KQM ...

in Seattle in July 2016.

Country (2022–present)

On June 17, 2022, it was announced that KVGS and KCYE would swap formats and call signs at 10 a.m. on June 24, with KVGS' hot adult contemporary format being relaunched as "102.7 VGS", and KCYE's

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format, branded "Coyote Country", moving to 107.9.

Boosters

KCYE operates an on-channel FM booster, KCYE-FM1, which is located on the top of The Strat's tower. It provides fill-in coverage for the immediate Las Vegas area.

Gallery

File:The Stratosphere Las Vegas 2 Bay FM Antenna.jpg, KOAS-FM1 and KCYE-FM1 transmitting antenna atop The Stratosphere, March 2010. File:KVGS-FM1 Coverage.jpg, KCYE-FM1 coverage in comparison of the main KCYE(FM) transmitter.

References

External links

Official Website
* {{coord, 35.8366, N, 114.3214, W, type:landmark_region:US_source:FCC, display=title CYE Radio stations established in 1992 1992 establishments in Arizona CYE Country radio stations in the United States