KBTT (103.7 FM, "103.7 Tha Beat") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Haughton, Louisiana Haughton is a town in Bossier Parish, Louisiana, United States. The population was 4,539 in 2020. It is part of the Shreveport– Bossier City metropolitan statistical area. Geography Haughton is located east of Bossier City and east of S ...

and broadcasting to

Shreveport Shreveport ( ) is a city in the U.S. state of Louisiana. It is the third most populous city in Louisiana after New Orleans and Baton Rouge, respectively. The Shreveport–Bossier City metropolitan area, with a population of 393,406 in 2020, is t ...

with a

Mainstream urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso M ...

musical format. it is owned by

Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , whic ...

, LLC, through licensee Alpha Media Licensee LLC. Its studios are located just north of downtown Shreveport, and the transmitter is in

Eastwood, Louisiana Eastwood is a census-designated place (CDP) in Bossier Parish, Louisiana, United States. The population was 4,093 at the 2010 census. It is part of the Shreveport–Bossier City Metropolitan Statistical Area. Geography Eastwood is located at ...

. Around the late 1990s to early 2000 KBTT, originally called ''"K-103 Tha Beat,"'' was launched with a

Rhythmic Contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

format originally as one of the first competitors to KMJJ. KBTT's sister station KDKS was launched at the same time as an

Urban Contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban conte ...

format. But once KDKS turned its format over to

Urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music o ...

to compete with newcomer KVMA-FM (KMJJ's sister), KBTT tilted its format over to Mainstream Urban since Shreveport-Bossier City market has a huge

African American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...

population to support it as opposed to rhythmic. It is the syndicated home of the ''

Rickey Smiley Broderick Dornell Smiley (born August 10, 1968) is an American stand-up comedian, television host, actor, and radio personality, known for his prank phone calls. The calls feature Smiley disguising his voice and carrying on a conversation with th ...

Morning Show''.

External links

Radio stations in Louisiana Mainstream urban radio stations in the United States Alpha Media radio stations {{Louisiana-radio-station-stub