KMZR is a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

formatted

broadcast Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Atwater, California Atwater is a city on State Route 99 in Merced County, California, United States. Atwater is west-northwest of Merced, at an elevation of . The population as of the 2020 census was 31,970, up from 28,168 in 2010. Geography Atwater is in norther ...

, serving

Merced, California Merced (; Spanish for "Mercy") is a city in, and the county seat of, Merced County, California, United States, in the San Joaquin Valley. As of the 2020 Census, the city had a population of 86,333, up from 78,958 in 2010. Incorporated on April ...

. KMZR is owned and operated by Alfredo Plascencia's

Radio Lazer Lazer Broadcasting Corp. (commonly known as Radio Lazer) is an American radio broadcasting company based in Oxnard, California. The company owns several dozen radio stations in California and a television station in Sacramento, KSTV-LD. Lazer Br ...

, through licensee Lazer Licenses, LLC.

History

The station was assigned the call letters KVRQ on April 15, 1991. On July 16, 1991, the station changed its call sign to KVRK, on July 18, 1991, to KVRQ, on April 30, 1999, to KJMQ, on February 2, 2012, to KBRE, and on May 4, 2016, to the current KMZR. On May 4, 2016, Radio Lazer changed call letters to KMZR and flipped its format to

; the previous

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge ...

format was moved with the KBRE call letters to 1660 AM and 105.7 FM.

Previous logo

References

External links

MZR MZR is the brand name of a generation of Inline-four engines engineered and built by the Mazda Motor Corporation from 2001 to the present. MZR stands for "MaZda Responsive". The MZR generation includes gasoline and diesel powered engines ranging ...

Active rock radio stations in the United States Mass media in Merced County, California Radio stations established in 1997 1997 establishments in California {{California-radio-station-stub