KBOC (98.3 MHz ''Luna 98.3'') is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Bridgeport, Texas Bridgeport is a city in Wise County, Texas, United States. The population was 5,923 in 2020. In 2009, Bridgeport was named by the Texas Legislature as the Stagecoach Capital of Texas. History Bridgeport's history began in February 1860 when Willi ...

, and serving the Dallas/Fort Worth Metroplex. It is owned by

Estrella Media Estrella Media (formerly known as Liberman Broadcasting, Inc. from 1987 to October 14, 2019 and LBI Media, Inc. from October 15, 2019 until February 2, 2020) is an American media company based in Burbank, California, owned by private equity firm ...

and airs a Spanish AC

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...

s and offices are on Gateway Drive in

Irving, Texas Irving is a city in the U.S. state of Texas. Located in Dallas County, it is also an inner ring suburb of Dallas. The city of Irving is part of the Dallas–Fort Worth metroplex. According to a 2019 estimate from the United States Census Bur ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is off Farm to Market Road 730 N in

Rosston, Texas Rosston is a small farming and ranching unincorporated area, community in southwestern Cooke County, Texas, Cooke County, Texas, United States. It lies along Farm to Market Road 922, FM 922 along Clear Creek, midway between Forestburg, Texas, Fore ...

History

On August 2, 1982, this station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

the air as KWCS. It originally broadcast on FM frequency 96.7 MHz with a

Country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, whil ...

format that was

automated Automation describes a wide range of technologies that reduce human intervention in processes, namely by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machines ...

part of the day. KWCS was nicknamed " Wise County Stereo." The station was owned by the Bridgeport Broadcasting Company and was originally powered at only 3,000 watts, limiting its signal to the suburbs northwest of Fort Worth. In 1993, the station swapped signals with KDVS (now KTCK-FM), moving to 98.3 MHz, and changing its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

to KBOC. The station kept its country music format. For a time, it was a

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

to KNOR 93.7 FM. Owner Dick Witkovski announced the sale of KBOC to

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several ...

in early 2005. But that deal fell through. KBOC then began simulcasting country music from 92.1 KTFW-FM until November 11, 2005, when the station went

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, pending its renewed sale to Entravision. KBOC returned to the air with a

Tejano music Tejano music ( es, música tejana), also known as Tex-Mex music, is a popular music style fusing Mexican and US influences. Typically, Tejano combines Mexican Spanish vocal styles with dance rhythms from Czech and German genres – particular ...

format on February 6, 2006. It was called "José 98.3." In August 2006, Liberman Broadcasting announced it would purchase the station. Full acquisition took place in November. Liberman changed the branding to "El Norte 98.3." In 2011, Liberman rebranded KBOC as "La Z 98.3," airing a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

format. That lasted about five years. In January 2016, KBOC changed its format to

Spanish Spanish might refer to: * Items from or related to Spain: ** Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Ca ...

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

, branded as "Luna 98.3."RadioInsight.com "One Less Regional Mexican in Dallas" Feb. 5, 2016
/ref> In early 2018, Luna 98.3 flipped to Spanish CHR, targeting younger Hispanic listeners and competing with 107.9 KDXX and 107.1 KESS-FM, both owned by

Univision Communications TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in New York and Mexico City, which owns the American Spanish language broadcast network Univision. 45% of the company is held by ...

Signal

Unlike most of the area's FM stations, which transmit their signals from

Cedar Hill Cedar may refer to: Trees and plants *''Cedrus'', common English name cedar, an Old-World genus of coniferous trees in the plant family Pinaceae *Cedar (plant), a list of trees and plants known as cedar Places United States * Cedar, Arizona * ...

, KBOC transmits its signal from an unincorporated area within the county borders of Cooke, Montague, and

Wise WISE may refer to: Arts, entertainment, and media * WISE (AM), a radio station licensed to Asheville, North Carolina *WISE-FM, a radio station licensed to Wise, Virginia * WISE-TV, a television station licensed to Fort Wayne, Indiana Education * ...

. Therefore, KBOC's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Bowie, Gainesville, and Sherman, to as far north as

Ardmore, Oklahoma Ardmore is the county seat of Carter County, Oklahoma, United States. According to the 2010 census, the city had a population of 24,283, with an estimated population of 24,698 in 2019. The Ardmore micropolitan statistical area had an estimate ...

, but is considerably weaker in Dallas and areas Southeast of the city itself.

References

External links

Luna 98.3 - Official Website DFW Radio/TV History
{{coord, 33.437, N, 97.485, W, type:landmark_region:US_source:FCC, display=title BOC Regional Mexican radio stations in the United States Radio stations established in 1980 Estrella Media stations 1980 establishments in Texas