KBIM (910
AM) is a
radio station licensed to
Roswell, New Mexico
Roswell () is a city in, and the County seat, seat of, Chaves County, New Mexico, Chaves County in the U.S. state of New Mexico. Chaves County forms the entirety of the List of micropolitan areas in New Mexico, Roswell micropolitan area. As of ...
, United States. KBIM is currently owned by
Noalmark Broadcasting Corporation and broadcasts a
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format as " 93.7", alluding to the frequency of its FM translator.
History
On October 15, 1952, the
Federal Communications Commission awarded a construction permit to Theodore Rozzell and William Paul Brown to build a new daytime-only radio station on 910 kHz in Roswell; the station had originally been proposed for location at
Clovis
Clovis may refer to:
People
* Clovis (given name), the early medieval (Frankish) form of the name Louis
** Clovis I (c. 466 – 511), the first king of the Franks to unite all the Frankish tribes under one ruler
** Clovis II (c. 634 – c. 657), ...
.
KBIM began broadcasting on May 27, 1953. It had not been on the air six months before its owners sold it to the Taylor Broadcasting Company in November; the new management secured approval to increase power from 1,000 to 5,000 watts the next year. The station, which soon adopted the
Todd Storz formula of Top 40, proved to be a ratings and commercial success; using its profits, Taylor was able to start two other stations in the region, in
Las Cruces (
KGRT) and
Colorado Springs (
KAFA).
Taylor also attempted to purchase
Carlsbad
Carlsbad may refer to:
*Carlsbad, California, United States
*Carlsbad, New Mexico, United States
*Carlsbad, Texas, United States
*Karlovy Vary
Karlovy Vary (; german: Karlsbad, formerly also spelled ''Carlsbad'' in English) is a spa town, spa ...
's
KPBM
KPBM (95.3 FM) was an American radio station broadcasting a Spanish music format. Licensed to serve McCamey, Texas
McCamey is a city in Upton County, Texas. Its population was 1,887 at the 2010 census. The Texas legislature has declared McCamey ...
,
but the FCC blocked the deal citing overlap with the signal of his Roswell station. KBIM's facilities were improved in 1965 with the approval of a new transmitter site and directional setup that allowed nighttime broadcasting; despite increased competition, including the launch of the 50,000-watt
KSWS (1020 AM), the station remained atop the ratings in Roswell.
In 1966, KBIM expanded to television with the launch of
KBIM-TV
KBIM-TV (channel 10) is a television station licensed to Roswell, New Mexico, United States, affiliated with CBS and Fox. It is a satellite of Albuquerque-based KRQE (channel 13), which is owned by Nexstar Media Group. KBIM-TV's offices are loca ...
channel 10, which provided CBS television programming to southeastern New Mexico.
Taylor Broadcasting merged into Holsum, Inc., in 1970, in the wake of a merger effectuated after the region entered a regional economic slump caused by the closure of
Walker Air Force Base.
Tragedy struck the KBIM stations on the morning of May 31, 1977, when a fire gutted the shared studios on Main Street; the AM radio station was out of service for just one day,
as it was able to resume operating by broadcasting directly from the transmitter site. New studios were set up at 214 North Main Street, still used by the television station today. Holsum sold off the radio properties to King Broadcasting in 1981; John King had already been involved with KBIM for 18 years at the time of the transaction,
being the husband of Betty King, daughter of W. C. Taylor.
In 1988, the KBIM radio stations moved to new quarters north of downtown, where they continue to operate; at the same time, the AM station switched from contemporary music to the syndicated "Pure Gold"
oldies format. The oldies format was dropped for the audio of
CNN Headline News
HLN is an American basic cable network. Owned by Warner Bros. Discovery, the network primarily carries true crime programming.
The channel was originally launched on January 1, 1982 by Turner Broadcasting as CNN2 (later renamed Headline News ...
in 1994; this evolved into a news/talk format in 1996.
Noalmark ownership
KBIM was acquired by Noalmark Broadcasting in 2007, marking the retirement of the King family from broadcasting. Noalmark retained the news/talk format on the AM station until 2015, when it changed call letters to KKBE and adopted a
contemporary hit radio
Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
format as "The Beat". This then was switched in 2018 to "The Light", a
contemporary Christian music
Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...
station, and to an active/alternative rock format known as "The Crash" by 2021.
On November 25, 2021, KKBE dropped its active rock format and began
stunting with Christmas music as "Santa 93.7".
On December 26, 910 AM emerged from the stunting as Regional Mexican 93.7, reverting to the historic KBIM call sign; the station features the syndicated , morning show and in afternoons, a local midday show, and soccer coverage from
Fútbol de Primera.
Translator
References
External links
*
*
{{Noalmark Broadcasting
BIM (AM)
Noalmark Broadcasting Corporation radio stations
Radio stations established in 1953
1953 establishments in New Mexico
Regional Mexican radio stations in the United States