KBHT (104.9 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format. Licensed to Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters. Its studios are in Waco, and its transmitter is located west of Mexia, Texas.

Translators

History

The station was assigned the call letters KYCX on February 28, 1983, and was originally licensed to serve Mexia, Texas. Branded as "Kicks 105", it programmed

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...

for much of its existence. 104.9 was the original FM sister to 1590

KEKR KEKR (1590 kHz, 99.3 FM "Kicker 99.3") is a commercial AM radio station, paired with an FM relay translator, broadcasting a classic country radio format. Licensed to Mexia, Texas, the station serves the Waco metropolitan area. The station ...

, which signed on as KBUS in 1956. 104.9 signed on in 1984, with the AM & FM simulcasted. Matthew & Lisa Groveton were the original owners. On April 4, 1984, the station changed its call sign to KYCX-FM as 1590 KBUS dropped its longtime call set to become KYCX. On September 16, 2005, 104.9 became KWGW as

Jack FM Jack FM is a radio network brand, licensed by Sparknet Communications, with the exception of the European Union where it is licensed by Oxis Media. It plays an adult hits format, in most cases not using DJs. Format characteristics Stations ...

style country format, playing a span of several decades, as George FM. At this point, 104.9 disassociated itself with its City of License in Mexia and began targeting Waco. On August 23, 2007, 104.9 returned to KRQX-FM, as Q 104.9, and returning to a more traditional country format. . In 2010, "104.9 The Beat" debuted with a Hip Hop format, giving Waco its first ever urban formatted station. The station changed its city of license to Bellmead, when the tower was moved into Waco, effective August 27, 2013. The call letters were soon changed to KWBT, to match the new moniker. The calls stood for Waco's Beat. On January 1, 2014, KWBT and 94.5 KBCT swapped signals, with KWBT moving to 94.5 while KBCT took over the 104.9 signal. It then relaunched as

Rhythmic Top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...

"Hot 104.9" again changing the call letters to KBHT. Sometime in August 2015, KBHT let go the entire air staff and flipped from Rhythmic CHR to Urban AC utilizing

Westwood One Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company w ...

's " The Touch" satellite feed, and entirely adopted it as "Magic 104.9" on October 2. On August 20, 2016, KBHT changed their format from urban contemporary (which moved to Its HD3 subchannel and the 104.5 translator) to adult contemporary, branded as "Mix 104.9". On August 29, 2017, KBHT changed their format from adult contemporary to adult hits (format moving from KBHT-HD2), branded as "104.9 Bob FM". On August 30, 2017 KBHT-HD2 and associated 101.3 translator dropped "Bob FM" and relaunched as a country station named "The Highway" in order to flank sister stations KRMX & KOOV "92.9 & 106.9 Shooter FM", in an attempt to be more competitive against iHeart Media's

WACO-FM WACO-FM (99.9 MHz, "WACO 100") is a commercial FM radio station in Waco, Texas. It airs a country music radio format and is owned by iHeartMedia, Inc. The studios and offices are located on West Highway 6 in Southwest Waco. The transmitter is ...

. On February 15, 2021, KBHT-HD2 and its 101.3 translator changed their format from country to oldies, branded as "Cool 101.3". On June 29, 2021, an announcement came that "104.9 Bob FM" will rebrand as "Star 104.9".Bob becomes a Star
Radioinsight - June 29, 2021

References

External links

* * * * * * {{Simmons Media Group

BHT BHT may refer to: * Berliner Hochschule für Technik, is the second largest University of Applied Sciences in Berlin * Black hairy tongue * Blue Hill Troupe, a New York City-based musical theatre company * Boğaziçi Hava Taşımacılığı, a f ...

Mainstream adult contemporary radio stations in the United States