KBFM (104.1 FM) is a commercial radio station licensed to

Edinburg, Texas Edinburg ( ) is a city in and the county seat of Hidalgo County, Texas, United States. The population was 100,243 at the 2020 census, and in 2022, its estimated population was 104,294, making it the second-largest city in Hidalgo County, and th ...

, United States, carrying a

bilingual Multilingualism is the use of more than one language, either by an individual speaker or by a group of speakers. When the languages are just two, it is usually called bilingualism. It is believed that multilingual speakers outnumber monolin ...

English/

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

language rhythmic CHR format known as "Wild 104". Owned by

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

, the station serves the

Rio Grande Valley Lower Rio Grande Valley (), often referred to as the Rio Grande Valley (RGV) of South Texas, is a region located in the southernmost part of Texas, along the northern bank of the Rio Grande. It is also known locally as the Valley or the 956 (the ...

. KBFM's studios are located in Weslaco while the station transmitter resides in Bluetown. In addition to a standard

analog transmission Analog transmission is a transmission method of conveying information using a continuous signal which varies in amplitude, phase, or some other property in proportion to that information. It could be the transfer of an analog signal, using an an ...

, KBFM broadcasts in

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

using the

in-band on-channel In-band on-channel (IBOC) is a hybrid method of transmitting digital radio and analog radio broadcast signals simultaneously on the same frequency. The name refers to the new digital signals being broadcast in the same AM or FM band (in-band), ...

standard, and streams online via

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast, radio streaming and Music Streaming platform owned by iHeartMedia. Founded in August 2008, iHeartRadio serves as the national umbrella brand for iHeart ...

History

After signing on February 1, 1972, KBFM started out with a broad-based

top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

direction when it debuted the format on the air in 1974. But in 2004, they shifted to

rhythmic top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...

, thus putting them in competition with KBTQ (which would later exit the format in October 2005). Prior to relaunching as "Wild 104" in February 2004, KBFM has been previously known as "B104". KBFM changed ownership several times in the mid-1990s, with Calendar Broadcasting selling the station to Tate Communication Inc. in October 1994, with July Communications purchasing it the following year. July Communications sold off KBFM to

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

in July 1999. Cumulus Media then sold KBFM, along with several other stations, to Clear Channel Communications (since renamed

) by August 2000. ''The Mojo Morning Show'' with lead host Johnny O., originated over KBFM from March 2004 to June 2021; the program was cancelled and replaced with the syndicated ''Tino Cochino Show''.

References

External links

* * ( Guide to reading History Cards) 1972 establishments in Texas Edinburg, Texas IHeartMedia radio stations Radio stations established in 1972 BFM Rhythmic contemporary radio stations in the United States {{Texas-radio-station-stub