KASE-FM (100.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

"KASE 100.7") is a

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

station licensed to

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, owned by

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

and airing a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. It shares studios and offices with four

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s in the Penn Field complex in the South Congress district (or "SoCo") of south central Austin, within walking distance of St. Edward's University. KASE-FM's

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site is off Waymaker Way in Austin, amid towers for other FM and TV stations. KASE-FM broadcasts in the

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format. It airs

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

on its HD2 subchannel, branded as "Alt 97.5," which is also carried on translator station K248CU on 97.5 MHz in Austin. KASE-FM and K248CU can also be heard on the

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platform.

Programming

Weekday mornings, '' The Bobby Bones Show'' from

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is heard on KASE-FM. It is syndicated by Premiere Networks, a subsidiary of iHeartMedia. On Saturday and Sunday mornings, KASE-FM features "The Best of Bobby Bones." Overnight, KASE-FM carries '' After MidNite with Granger Smith.'' The rest of the schedule is staffed by voice-tracked DJs from outside Austin. In Austin, iHeartMedia owns two country stations. 98.1

KVET-FM KVET-FM (98.1 MHz, "98.1 K-VET") is a commercial FM radio station licensed to Austin, Texas. It is owned by iHeartMedia and airs a gold-based country music radio format. KVET-FM shares studios and offices with other iHeart sister stations i ...

plays of mix of current, recent and classic country, while KASE-FM concentrates on more contemporary country titles.

History

Beautiful music

KASE-FM first signed on the air on March 30, 1969, playing an

automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

beautiful music format. It was co-owned with AM 1300 KVET, a popular AM country station. KASE-FM transmitted with an effective radiated power of 26,500 watts, a quarter of its current power.

Switch to country

After a little over a decade on the air, management saw an opening for a new country format in Austin. While KVET would continue to play an older, personality style of country and western music, KASE was designed to appeal to younger country fans. Bill Mayne, KASE Program Director at the time, recalled in a 2010 interview, the Friday afternoon in September 1981 when KASE "came out of Mantovani and went into the

Waylon Jennings Waylon Arnold Jennings (June 15, 1937 – February 13, 2002) was an American singer, songwriter, musician, and actor. He is considered one of the pioneers of the Outlaw country, outlaw movement in country music. Jennings started playing ...

song " Are You Ready for the Country" and had every dentist's office, nursing home and doctor's office in the city of Austin calling to complain." The "Continuous Country" format became a hit with Austin listeners and has consistently been voted by radio general managers as one of the top twenty "Most Admired Stations" in America. It was the first station to win the "Station of the Year" award from the

Country Music Association The Country Music Association (CMA) is an American trade association with the stated aim of promoting and developing country music throughout the world. Founded in 1958 in Nashville, Tennessee, it originally consisted of 233 members and was the f ...

four times and was given its second

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"Station of the Year" award in 1997. In 1990, KVET (AM) began

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

ing on 98.1 MHz. KASE continued to target adults in the 18-34 and 18-49 demographics, while KVET-FM targeted the 25-54-year-old demographic.

Change in ownership

In 1998, KVET, Inc., which owned KVET-AM-FM and KASE-FM, sold its stations to Capstar, Inc. Capstar was later merged into Clear Channel Communications, which is known today as

. KVET and KASE have historically been Austin's top country stations, staving off many competitors over the decades. KASE-FM has also been nominated for the

(CMA) "Large Market Station of the Year" Award numerous times.

2024 rebrand

On March 11, 2024, after using the brand "KASE 101" since its launch in 1981, KASE rebranded as "KASE 100.7", referencing its actual frequency.

KASE-FM HD2/K248CU

KASE-FM HD2 launched an

LGBT LGBTQ people are individuals who are lesbian, gay, bisexual, transgender, queer, or questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, asexual, aromantic, agender, and other individuals. The gro ...

-oriented dance format via translator K248CU (97.5 FM) on January 12, 2016. The format lasted until January 26, 2018, when it changed to its current Alternative Rock format as "Alt 97.5". In 2021, KASE-FM-HD2/K248CU was named as

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's English-language radio broadcaster.

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References

External links

* * {{iHeartMedia Country radio stations in the United States ASE-FM Radio stations established in 1969 1969 establishments in Texas IHeartMedia radio stations