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KAGS-LD (channel 23) is a low-power television station licensed to
Bryan, Texas Bryan is a city in and the county seat of Brazos County, Texas, United States. It is located in the heart of the Brazos Valley (East and Central Texas). As of the 2020 census, the city had a population of 83,980. Bryan borders the city of C ...
, United States, serving the Brazos Valley as an affiliate of
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
. The station is owned by
Tegna Inc. Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publ ...
, and maintains studios on South Texas Avenue in Bryan and a transmitter on North Harvey Mitchell Parkway west of the city. Although identifying as a separate station in its own right, KAGS-LD is considered a
semi-satellite A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or trans ...
of
Temple A temple (from the Latin ) is a place of worship, a building used for spiritual rituals and activities such as prayer and sacrifice. By convention, the specially built places of worship of some religions are commonly called "temples" in Engli ...
-licensed KCEN-TV (channel 6). As such, it
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
s all network and syndicated programming as provided through its parent station but airs separate local newscasts, commercial inserts and legal identifications, and has its own website. KAGS-LD serves the eastern half of the
Waco Waco ( ) is a city in and the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and I-35, halfway between Dallas and Austin. The city had a U.S. census estimated 2024 population of 146,608, making i ...
–Temple–Bryan
market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market *Marketing, the act of sat ...
while KCEN-TV serves the western portion. The two stations are counted as a single unit for ratings purposes. Although KAGS-LD maintains its own facilities,
master control Master control is the technical hub of a broadcast operation common among most over-the-air television stations and television networks. It is distinct from a production control room (PCR) in television studios where the activities such as swit ...
and some internal operations are based at KCEN-TV's studios on North 3rd Street in downtown Temple.


History

The station debuted on January 20, 2003, as KMAY-LP. The call letters were selected in honor of Frank W. Mayborn, who had founded KCEN in 1953. Previously, KCEN had operated a low-power
translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...
in the Brazos Valley on channel 63 for many years. Like its predecessor, KMAY was a straight simulcast of KCEN, with no local programming; it was only mentioned during KCEN's legal IDs. It was upgraded to digital as KMAY-LD in 2009 and shortly afterward was sold to London Broadcasting along with KCEN. In July 2011, then-owner London Broadcasting announced that KMAY would relaunch in the fall as KAGS, a locally focused NBC affiliate for the Brazos Valley. The station had changed its calls to KAGS-LD in May, but continued to operate under the KMAY calls until October. Newscasts are broadcast in high definition on virtual sets created with
chroma key Chroma key compositing, or chroma keying, is a Visual effects, visual-effects and post-production technique for compositing (layering) two or more images or video streams together based on colour hues (colorfulness, chroma range). The techniq ...
technology. On its first day as a locally focused station, it replaced KCEN on most Brazos Valley cable systems. In 2013, KAGS rolled out its first full-fledged website. Since its 2011 relaunch, its website had been a section of KCEN's website. KAGS-LD was included in
Gannett Company Gannett Co., Inc. ( ) is an American mass media holding company headquartered in New York City. It is the largest U.S. newspaper publisher as measured by total daily circulation. It owns the national newspaper ''USA Today'', as well as severa ...
's purchase of parent station KCEN-TV and several other London Broadcasting stations, which was completed on July 8, 2014. On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. KAGS was retained by the latter company, named
Tegna Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publi ...
.


News operation

In October 2011, the station launched its local news operations. It was the second full-fledged newscast airing at that time in the Brazos Valley, after
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
affiliate
KBTX-TV KBTX-TV (channel 3) is a television station in Bryan, Texas, United States, serving the Brazos Valley as a dual affiliate of CBS and The CW. Owned by Gray Media, the station maintains studios on East 29th Street in Bryan; its transmitter is l ...
(channel 3). ABC affiliate KRHD-CD, a semi-satellite of KXXV (channel 25), aired pre-taped newscasts until 2015 and later resumed an independent news operation in September 2020. On March 23, 2015, KAGS, along with sister station KCEN, launched the Gannett group's graphical theme as part of their rollout to the ex-London stations.


Notable former on-air staff

* Steven Romo – anchor, 2011–2013


Subchannels

The station's signal is
multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource— ...
:


References


External links


Official website
{{DEFAULTSORT:Kags-Tv 1988 establishments in Texas Bryan, Texas Cozi TV affiliates AGS NBC affiliates Quest (American TV network) affiliates Tegna Inc. Television channels and stations established in 1988 True Crime Network affiliates