K280DD (103.9 FM, Real 103.9) is an FM translator station licensed to cover

Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

. It rebroadcasts an

urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

from the HD2 subchannel of

KYMT KYMT (93.1 FM, ''93-1 The Mountain'') is a commercial radio station in Las Vegas, Nevada. It airs a mainstream rock radio format and is owned by iHeartMedia, Inc. KYMT's studios and offices are on Meade Avenue in Las Vegas, a mile west of th ...

. The station, which was launched on September 4, 2015, is owned by Advance Ministries of Lake Havasu and operated by

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

. It specializes in current-based

Hip-Hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since

KVEG KVEG (HOT 97.5) is a Rhythmic Contemporary Hit Radio station serving the Las Vegas area. The Kemp Broadcasting outlet operates at 97.5 MHz with an ERP of 100 kW and is licensed to Mesquite, Nevada. KVEG studios are located at the sout ...

shifted to Rhythmic Top 40 in 2002, and for whom they are targeting. On the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station

KLUC KLUC-FM (98.5 MHz) is a commercial radio station in Las Vegas, Nevada, airing a Top 40/CHR format. Owned by Audacy, Inc., the station's studios are on South Tenaya Way at West Warm Springs Road in Spring Valley, using a Las Vegas address. KL ...

, whom "Real 103.9" is also targeting."100.5 KXNT-FM Las Vegas Flips To Rhythmic Hot AC Q100.5"
''RadioInsight'', September 4, 2015. By March 2019, "Real 103.9" began transitioning to a Rhythmic contemporary direction due to its focus on hit-driven Hip-Hop currents. The station transmits from atop

The Strat The Strat (formerly the Stratosphere) is a hotel and casino in Las Vegas, Nevada, United States. It includes a observation tower, List of tallest towers in the world, the tallest in the United States. It is also the second-tallest observation t ...

casino, along the

Las Vegas Strip The Las Vegas Strip is a stretch of Las Vegas Boulevard in Clark County, Nevada, that is known for its concentration of resort hotels and casinos. The Strip, as it is known, is about long, and is immediately south of the Las Vegas city limits ...

References

External links

Real 103.9.com
* * 280DO Urban contemporary radio stations in the United States Radio stations established in 1988 1988 establishments in Arizona {{Nevada-radio-station-stub