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K256AS (99.1 FM, "PoP 99.1") is a relay transmitter in Honolulu, Hawaii. Owned by
iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
, the station serves as an analog simulcast of KUCD-HD2, KUCD's
HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
subchannel, carrying a CHR format focusing on music of China, Japan, the Philippines, and South Korea.


Station History

The license to this station was granted on July 30, 2007, as a retranslator for KDNN, airing traditional Hawaiian music as "Hawai’i No Ka Oi" (translated as "Indeed the Best"). Local radio personalities Lanai and Augie (previously of main KDNN station) hosted their own morning talk show Weekdays from 6 to 9AM. On June 27, 2014, the format was replaced by the iHeartRadio EDM/Dance platform "Evolution" and switched its HD2 subchannel carrier from KDNN to KHJZ. The station follows the Dance/EDM "Evolution" format, but is customized for Honolulu with local traffic reports and liners targeting its competitors. "Hawai’i No Ka Oi" continues on KDNN's HD2 sub channel and as an iHeartRadio platform. On September 9, 2016, K256AS dropped the "Evolution" format to take KHJZ's displaced Rhythmic AC/Classic Hip-Hop format, and rebranded as "99.1 Jamz." The move was to allow KUBT to incorporate the Dance/EDM crossovers into its relaunched Rhythmic Top 40 direction. On November 22, 2019, K256AS dropped the "Jamz" format (which continued on KUBT-HD2 and on its own iHeart stream, rebranded as "Jamz Hawaii") and flipped to an Asian CHR format as ''PoP! 99.1''. The station's new format predominantly features
K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, g ...
(including collaborations with U.S. artists), as well as other Chinese, Filipino, and Japanese acts.


References


External links

* * * 256AS Contemporary hit radio stations in the United States Radio stations established in 2007 256AS Chinese-language mass media in the United States Filipino-American culture in Honolulu Japanese-language mass media in the United States IHeartMedia radio stations 2007 establishments in Hawaii Chinese-language radio stations in the United States Korean-language radio stations in the United States {{Hawaii-radio-station-stub