K-HOLE was a

trend forecasting Trend analysis is the widespread practice of collecting information and attempting to spot a pattern. In some fields of study, the term has more formally defined meanings. Although trend analysis is often used to predict future events, it could be ...

artist collective founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. The group operated between 2011 and 2016 and was based in New York City.

Reports

K-HOLE has issued five trend forecasting reports. Each report is in the style of a consumer trend forecasting report and reproduced for free as a .pdf file. The first trend forecasting report, "K-HOLE #1: Fragmoretation: A Report on Visibility" was released in 2011 at and was made available via 100 rubber Livestrong-style bracelet USB drives as well as online. The second, "K-HOLE #2: Prolasticity: A Report on Patience,” launched at MoMA PS1 and was distributed on USB dog tag necklaces. The third report, "K-HOLE #3: The K-HOLEBrand Anxiety Matrix" surveyed case studies on Isabel Marant at Internal Wedge Sneakers, Globster, the antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. In 2013, K-HOLE published, "Youth Mode: A Report On Freedom," as part of the 89plus marathon at the Serpentine Gallery in London. The report was made produced alongside Box 1824, a research organization based in São Paulo. The report addressed the use of generational

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

, such as the mass marketable appeal of the hipster as outsider, even though the hipster was fashionable at the time. K-HOLE offered alternative sensibilities, like Normcore, the adaptability to socialize between various social groups and niche consumers. Soon after the report's release, the term Normcore went viral. It was rendered into a fashion term that corresponded with basic t-shirts, washed out jeans, white New Balance sneakers, amongst other markers. In 2015, K-HOLE released its fifth report, “K-HOLE #5: A Report on Doubt,” which focused on the use of chaos magic and positive thinking. Though K-HOLE is now largely inactive, some of its members went on to be founding members of

Are.na Are.na is an online social networking community and creative research platform founded by Charles Broskoski, Daniel Pianetti, Chris Barley, and Chris Sherron. Are.na was built as a successor to hypertext projects like Ted Nelson's Xanadu, and as ...

. It is a research tool and social network.

Brand consulting

K-HOLE has done brand consulting for

Coach Coach may refer to: Guidance/instruction * Coach (sport), a director of athletes' training and activities * Coaching, the practice of guiding an individual through a process ** Acting coach, a teacher who trains performers Transportation * Co ...

Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

, and the New Museum, alongside Ryan Trecartin, for the triennial "Surround Audience."

References

American artist groups and collectives Consulting firms established in 2010 Consulting firms disestablished in 2016 Defunct organizations based in New York City 2010 establishments in New York City 2016 disestablishments in New York (state) {{US-company-stub