Just Marketing, Inc. (JMI), founded in 1995, is a

motorsports Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of automobiles, motorcycles, motorboats and powered aircraft An aircraft engine, often referred to as an aero engine, is the po ...

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

agency, sponsorship and advertising in

Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

NASCAR Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

NASCAR Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level NASCAR Cup Series, Cup Series. NXS events are frequently held as a Undercard, support ...

IndyCar Series The IndyCar Series, officially known as the NTT IndyCar Series for sponsorship reasons, is the highest class of American open-wheel car racing in the United States, which has been conducted under the auspices of various sanctioning bodies sinc ...

MotoGP Grand Prix motorcycle racing is the highest class of motorcycle road racing events held on Road racing, road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held sin ...

and the

WRC WRC may refer to: Broadcasting stations * WRC-TV, a television station (virtual channel 4, digital channel 34) licensed to Washington, D.C., United States * Several radio stations in the Washington, D.C. area: ** WWRC, a radio station (570 AM) l ...

, among others.

History

JMI was founded in 1995 by CEO

Zak Brown Zakary Challen Brown (born November 7, 1971) is an American motorsports executive, currently serving as the chief executive officer of McLaren Racing. Born and raised in California, Brown raced professionally around the world for ten years befor ...

, a former racing driver. In 2005 JMI brokered a deal between Crown Royal whisky and NASCAR, the first spirit to be a sponsor of the sport in over 40 years. NASCAR had previously banned sponsorship by spirits companies. In 2008 JMI brought LG into Formula 1, followed by

UBS UBS Group AG (stylized simply as UBS) is a multinational investment bank and financial services firm founded and based in Switzerland, with headquarters in both Zurich and Basel. It holds a strong foothold in all major financial centres as the ...

in 2010. In 2005 JMI moved its headquarters to

Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...

, and expanded to the UK in 2005, and

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

in 2010. In 2009 the JMI offices in the UK moved from

Silverstone Silverstone is a village and civil parish in the West Northamptonshire unitary authority area of Northamptonshire, England. The village is about south-southwest of Towcester and northeast of Brackley, both accessed via the A43 road, A43 main ...

to Duke of York Square in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. In October 2013, Chime Communications Limited acquired JMI for $76M. The acquisition was largely strategic in nature. Through the acquisition, Chime gained greater depth in its sports marketing presence and JMI gained access to Chime Communication's global advertising reach. Mr. Brown remained the Chief Executive Officer for JMI and also assumed the role of head of new business development for Chime Sports Marketing. He relinquished that post in the winter of 2016 to focus on his responsibilities with McLaren.

References

Notes

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External links

* {{Official website, http://www.justmarketing.com Marketing companies of the United States Auto racing mass media Marketing companies established in 1995 Companies based in Indiana