Jupiter Media Metrix, an American media measurement and
analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sc ...
company, was created via the merger of Jupiter Communications and
Media Metrix in June 2000.
The Media Metrix part of Jupiter Media Metrix was subsequently sold to
comScore
Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.
History
Comscore was founded in July 1999 in Resto ...
. The AdRelevance product was sold to
Nielsen NetRatings in 2002 after the
FTC blocked a proposed acquisition of Jupiter Media Metrix by NetRatings, and the Jupiter Research business was sold to INT Media Group in June 2002 for $250,000 plus the assumption of liabilities.
References
{{reflist
Companies based in New York (state)
2000 establishments in New York (state)