Jupiler (, ) is a Belgian beer introduced in 1966, now brewed by Anheuser–Busch InBev at Piedboeuf Brewery in the Jupille-sur-Meuse neighbourhood of

Liège Liège ( ; ; ; ; ) is a City status in Belgium, city and Municipalities in Belgium, municipality of Wallonia, and the capital of the Liège Province, province of Liège, Belgium. The city is situated in the valley of the Meuse, in the east o ...

. Jupiler is the highest selling beer in Belgium, with around 40 percent share by volume.

History

The origins of Jupiler lie in 1853. In that year, brewery Piedbœuf was established in Jupille, Belgium. The first Jupiler was launched in 1950, under the name 'Jupiler Urtyp'. In 1966, 'Jupiler 5' was launched: a refreshing lager with 5% alcohol. Later, the '5' disappeared from the name.

Varieties

* Jupiler, the most widely distributed variety, is a 5.2% abv,

pale lager Pale lager is a pale-to- golden lager beer with a well- attenuated body and a varying degree of noble hop bitterness. In the mid-19th century, Gabriel Sedlmayr took British pale ale brewing and malt making techniques back to the Spaten Bre ...

. It is made from

malt Malt is any cereal grain that has been made to germinate by soaking in water and then stopped from germinating further by drying with hot air, a process known as "malting". Malted grain is used to make beer, whisky, malted milk, malt vinegar, ...

maize Maize (; ''Zea mays''), also known as corn in North American English, is a tall stout grass that produces cereal grain. It was domesticated by indigenous peoples in southern Mexico about 9,000 years ago from wild teosinte. Native American ...

, water,

hops Hops are the flowers (also called seed cones or strobiles) of the hop plant ''Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to whic ...

and

yeast Yeasts are eukaryotic, single-celled microorganisms classified as members of the fungus kingdom (biology), kingdom. The first yeast originated hundreds of millions of years ago, and at least 1,500 species are currently recognized. They are est ...

. The name comes from its place of origin, Jupille. It was created in 1966. * Jupiler Blue is a 3.3% abv pale lager, launched in 2006 * Jupiler Blue Lemon and Lime, a 3.3% abv pale lager, launched in June 2016 * Jupiler 0.0%: the successor of Jupiler N.A. a beer without any alcohol, launched at end of 2016. *Jupiler Pure Blonde is a 3.3% abv pale lager, launched in 2018 aimed at people with an active lifestyle

Former varieties

* Jupiler N.A. was launched in 2004, production stopped as from 2017 Although NA stands for non-alcoholic, it was a 0.5% abv pale lager. * Jupiler Force was a brewed soft drink, launched in 2011, production stopped in 2014. * Jupiler Tauro was an 8.3% abv strong pale lager launched in 2008, production stopped in 2012 * Jupiler New Tauro was a 6.4% abv strong pale lager launched in 2012 and it was the successor of Jupiler Tauro. Production already stopped some months later.

Marketing

Jupiler is the main sponsor of the

Belgian Pro League The Belgian Pro League (; ; ), officially the Jupiler Pro League () for sponsor Jupiler, is a professional association football league in Belgium and the highest level of the Belgian football league system. Contested by 16 clubs from the 2023 ...

, the highest Belgian football division, as well as the second division in the Netherlands, the

Eerste Divisie The Eerste Divisie (; ) is the second-highest tier of football in the Netherlands. It is linked with the top-level Eredivisie via promotion/relegation systems. It is also known as the Keuken Kampioen Divisie due to sponsorship reasons, while ...

. They also sponsor the

Belgium national football team The Belgium national football team has represented Belgium in men's international Association football, football since Évence Coppée Trophy, their maiden match in 1904. The squad is under the global jurisdiction of FIFA and is governed in E ...

and have sold special beer cans featuring photographs of the players. Its slogan is "Men know why" (Dutch: "Mannen weten waarom"; French: "Les Hommes savent pourquoi"). On 20 February 2018, AB InBev announced that the brand name "Jupiler" will be replaced for a period of 5 months by "Belgium", in support of the Belgian team during the

2018 FIFA World Cup The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for national association football, football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awarded t ...

References

External links

Official site (Dutch/French)
{{Anheuser–Busch InBev AB InBev brands Products introduced in 1966 1966 establishments in Belgium Belgian beer brands Belgian brands