Pocket Books is a division of

Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest pub ...

that primarily publishes

paperback A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, le ...

books.

History

Pocket Books produced the first

mass-market The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds wit ...

, pocket-sized

books in the United States in early 1939 and revolutionized the publishing industry. The German

Albatross Books Albatross Books was a German publishing house based in Hamburg that produced the first modern mass-market paperback books. Albatross was founded in 1932 by John Holroyd-Reece, Max Christian Wegner and Kurt Enoch. The name was chosen because ...

had pioneered the idea of a line of color-coded paperback editions in 1931 under Kurt Enoch, and

Penguin Books Penguin Books is a British publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year.Richard L. Simon, M. Lincoln ("Max") Schuster and Leon Shimkin, partners of Simon & Schuster, along with Robert de Graff. In 1944, the founding owners sold the company to

Marshall Field III Marshall Field III (September 28, 1893 – November 8, 1956) was an American investment banker, publisher, racehorse owner/breeder, philanthropist, grandson of businessman Marshall Field, heir to the Marshall Field department store fortune, ...

, owner of the '' Chicago Sun'' newspaper. Following Field's death, in 1957, Leon Shimkin, a Simon & Schuster partner, and James M. Jacobson bought Pocket Books for $5 million. Simon & Schuster acquired Pocket in 1966. Penguin's success inspired entrepreneur Robert de Graff, who partnered with publishers Simon & Schuster to bring it to the American market. Priced at 25 cents and featuring the logo of Gertrude the

kangaroo Kangaroos are four marsupials from the family Macropodidae (macropods, meaning "large foot"). In common use the term is used to describe the largest species from this family, the red kangaroo, as well as the antilopine kangaroo, eastern ...

(named after the mother-in-law of the artist, Frank Lieberman), Pocket Books' editorial policy of reprints of light literature, popular non-fiction, and mysteries was coordinated with its strategy of selling books outside the traditional distribution channels. The format size, and the fact that the books were glued rather than stitched, were cost-cutting innovations. The first ten numbered Pocket Book titles published in 1939 with a print run of about 10,000 copies each: # ''

Lost Horizon ''Lost Horizon'' is a 1933 novel by English writer James Hilton. The book was turned into a film, also called '' Lost Horizon'', in 1937 by director Frank Capra. It is best remembered as the origin of Shangri-La, a fictional utopian lama ...

'' by James Hilton # '' Wake Up and Live'' by Dorothea Brande # ''Five Great Tragedies'' by

William Shakespeare William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's natio ...

# '' Topper'' by

Thorne Smith James Thorne Smith, Jr. (March 27, 1892 – June 20, 1934) was an American writer of humorous supernatural fantasy fiction under the byline Thorne Smith. He is best known today for the two ''Topper'' novels, comic fantasy fiction involving s ...

# ''

The Murder of Roger Ackroyd ''The Murder of Roger Ackroyd'' is a work of detective fiction by British writer Agatha Christie, first published in June 1926 in the United Kingdom by William Collins, Sons and in the United States by Dodd, Mead and Company. It is the third no ...

'' by

Agatha Christie Dame Agatha Mary Clarissa Christie, Lady Mallowan, (; 15 September 1890 – 12 January 1976) was an English writer known for her 66 detective novels and 14 short story collections, particularly those revolving around fictiona ...

# ''Enough Rope'' by

Dorothy Parker Dorothy Parker (née Rothschild; August 22, 1893 – June 7, 1967) was an American poet, writer, critic, and satirist based in New York; she was known for her wit, wisecracks, and eye for 20th-century urban foibles. From a conflicted and unhap ...

# ''

Wuthering Heights ''Wuthering Heights'' is an 1847 novel by Emily Brontë, initially published under her pen name Ellis Bell. It concerns two families of the landed gentry living on the West Yorkshire moors, the Earnshaws and the Lintons, and their turbulent r ...

'' by

Emily Brontë Emily Jane Brontë (, commonly ; 30 July 1818 – 19 December 1848) was an English novelist and poet who is best known for her only novel, ''Wuthering Heights'', now considered a classic of English literature. She also published a book of poet ...

# ''

The Way of All Flesh ''The Way of All Flesh'' (sometimes called ''Ernest Pontifex, or the Way of All Flesh'') is a semi-autobiographical novel by Samuel Butler that attacks Victorian-era hypocrisy. Written between 1873 and 1884, it traces four generations of th ...

'' by Samuel Butler # ''

The Bridge of San Luis Rey ''The Bridge of San Luis Rey'' is American author Thornton Wilder's second novel. It was first published in 1927 to worldwide acclaim. The novel won the Pulitzer Prize in 1928, and was the best-selling work of fiction that year. Premise ''The B ...

'' by

Thornton Wilder Thornton Niven Wilder (April 17, 1897 – December 7, 1975) was an American playwright and novelist. He won three Pulitzer Prizes — for the novel ''The Bridge of San Luis Rey'' and for the plays '' Our Town'' and '' The Skin of Our Teeth'' — ...

# ''

Bambi ''Bambi'' is a 1942 American animated drama film directed by David Hand (supervising a team of sequence directors), produced by Walt Disney and based on the 1923 book '' Bambi, a Life in the Woods'' by Austrian author and hunter Felix Sal ...

'' by

Felix Salten Felix Salten (; 6 September 1869 – 8 October 1945) was an Austro-Hungarian author and literary critic in Vienna. Life and death Salten was born Siegmund Salzmann on 6 September 1869 in Pest, Austria-Hungary. His father was Fülöp Salzmann, t ...

The edition of ''Wuthering Heights'' hit the bestseller list, and by the end of the first year Pocket Books had sold more than 1.5 million units. Robert de Graff continued to refine his selections with movie tie-ins and greater emphasis on mystery novels, particularly those of Christie and

Erle Stanley Gardner Erle Stanley Gardner (July 17, 1889 – March 11, 1970) was an American lawyer and author. He is best known for the Perry Mason series of crime fiction, detective stories, but he wrote numerous other novels and shorter pieces and also a series of ...

. Pocket and its imitators thrived during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

because material shortages worked to their advantage. During the war, Pocket sued

Avon Books Avon Publications is one of the leading publishers of romance fiction. At Avon's initial stages, it was an American paperback book and comic book publisher. The shift in content occurred in the early 1970s with multiple Avon romance titles rea ...

for copyright infringement: among other issues, a New York state court found Pocket did not have an exclusive right to the pocket-sized format (both Pocket and Avon published paperback editions of

Leslie Charteris Leslie Charteris (born Leslie Charles Bowyer-Yin, 12 May 1907 – 15 April 1993), was a List of British Chinese people, British-Chinese author of adventure fiction, as well as a screenwriter.

' '' The Saint'' mystery series, among others). Phyllis E. Grann who would later become the first woman CEO of a major publishing firm was promoted to run Pocket Books under then CEO Richard E. Snyder. Grann left for Putnam in 1976. In 1981, Dr. Benjamin Spock's '' Baby and Child Care'' was listed as their top seller, having sold 28 million copies at that time and having been acquired in 1946. In 1989, ''The Dieter'' by Susan Sussman became the first hardcover published by Pocket Books. Pocket was for many years known for publishing works of popular fiction based on movies or TV series, such as the ''

Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vario ...

'' franchise (owned by corporate siblings

CBS Television Studios CBS Studios, Inc. is an American television production company which is a subsidiary of CBS Entertainment Group unit of Paramount Global. It was formed on January 17, 2006, by CBS Corporation as CBS Paramount Television, as a renaming of the o ...

and

Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...

). Since first obtaining the ''Star Trek'' license from

Bantam Books Bantam Books is an American publishing house owned entirely by parent company Random House, a subsidiary of Penguin Random House; it is an imprint of the Random House Publishing Group. It was formed in 1945 by Walter B. Pitkin, Jr., Sidney B. ...

in 1979 (with a publication of the

novelization A novelization (or novelisation) is a derivative novel that adapts the story of a work created for another medium, such as a film, TV series, stage play, comic book or video game. Film novelizations were particularly popular before the advent of ...

of '' Star Trek: The Motion Picture''), Pocket has published hundreds of original and adapted works based upon the franchise and continues to publish a new novel every month. Beginning in 2017 with novels based on '' Star Trek: Discovery'', the Star Trek novel lines have gradually moved to Simon & Schuster's

Gallery Books Gallery Publishing Group is a general interest publisher and a division of Simon & Schuster which houses the imprints Gallery Books, Pocket Books, Scout Press, Gallery 13, and Saga Press. Jen Bergstrom is the Senior Vice President and Publisher. ...

line. Pocket also previously published novels based on '' Buffy the Vampire Slayer''. The author credited for one of the Buffy products is Gertrude Pocket, a reference to the company's kangaroo logo. (The Buffy novels are now published by

Simon Spotlight Entertainment Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publi ...

, another division of

.) Pocket Books is also the division that currently owns publication rights to the well-known work of

James O'Barr James O'Barr (born January 1, 1960) is an American comics artist, writer and graphic artist, best known as the creator of the comic book series ''The Crow''. Early life O'Barr, an orphan, was raised in the foster care system. Career In 1978, O ...

, ''

The Crow The Crow is a supernatural superhero comic book series created by James O'Barr revolving around the titular character of the same name. The series, which was originally created by O'Barr as a means of dealing with the death of his fiancée at t ...

''.

Imprints

Baen Books Baen Books () is an American publishing house for science fiction and fantasy. In science fiction, it emphasizes space opera, hard science fiction, and military science fiction. The company was established in 1983 by science fiction publisher ...

—science fiction and fantasy (distributed), including the Honor Harrington series * Cardinal Edition * Downtown Press—

chick lit Chick lit is a term used to describe a type of popular fiction targeted at younger women. Widely used in the 1990s and 2000s, the term has fallen out of fashion with publishers while writers and critics have rejected its inherent sexism. Novels id ...

* Gallery Books *

G-Unit Books G-Unit Books was an American book publishing imprint started by rapper 50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and businessman. Born in the South Jamaica neighborh ...

* Juno Books—formerly an imprint of

Wildside Press Wildside Press is an independent publishing company in Cabin John, Maryland, United States. It was founded in 1989 by John Betancourt and Kim Betancourt. While the press was originally conceived as a publisher of speculative fiction in both ...

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

/ VH1 Books * Permabooks * Pocket Star Books—media tie in
Pocket Star eBooks
*

Threshold Editions Threshold Editions is an imprint of publishers Simon & Schuster, a division of ViacomCBS, specializing in conservative non-fiction. The publisher is Louise Burke; Mary Matalin was its founding editor-in-chief. Threshold Editions was founded to ...

—

conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...

titles *

WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and var ...

Books

Defunct imprints

* Sonnet—romance * Timescape—science fiction * Wanderer Books

References

External links

"Paperback Publishers"
(archived version).
Finding aid to Thomas L. Bonn papers at Columbia University. Rare Book & Manuscript Library.
{{ViacomCBS 01 Simon & Schuster Book publishing company imprints Book publishing companies based in New York City Publishing companies based in New York City American companies established in 1939 Publishing companies established in 1939 1939 establishments in New York City