Jump Associates is strategy and innovation

consulting firm A consulting firm or simply consultancy is a professional service firm that provides expertise and specialised labour for a fee, through the use of consultants. Consulting firms may have one employee or thousands; they may consult in a broad ra ...

based in San Mateo, CA. The company was founded in 1998 by

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Dev Patnaik, Udaya Patnaik, Neal Moore, and Robert Becker. Its business was launched with a project for the office furniture company

Steelcase Steelcase Inc. is an international manufacturer of furniture, casegoods, seating, and storage and partitioning systems for offices, hospitals, classrooms, and residential interiors. It is headquartered in Grand Rapids, Michigan, United States. ...

, and its clientele has since scaled to include various Fortune 500 clients.

Approach and methods

Jump Associates takes what it has termed a “hybrid thinking” approach to

business strategy In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of ...

, combining elements of

management consulting Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultant ...

product design Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...

, and “the art of innovation.” Jump believes that this

interdisciplinary Interdisciplinarity or interdisciplinary studies involves the combination of multiple academic disciplines into one activity (e.g., a research project). It draws knowledge from several fields such as sociology, anthropology, psychology, economi ...

approach to strategy and advisory allows them to take a broader and more nuanced view of the business

landscape A landscape is the visible features of an area of land, its landforms, and how they integrate with natural or human-made features, often considered in terms of their aesthetic appeal.''New Oxford American Dictionary''. A landscape includes th ...

and find innovation opportunities that might otherwise be missed. The firm uses a variety of methods including improv theatre-inspired

brainstorming Brainstorming is a creativity technique in which a group of people interact to divergent thinking, suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem o ...

, strategic foresight sessions,

ethnographic Ethnography is a branch of anthropology and the systematic study of individual cultures. It explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining ...

interviews, and immersion experiences.Segal, David
"In Pursuit Of The Perfect Brainstorm"
New York Times, Dec. 19, 2010.

Services and offerings

Jump helps clients identify new markets, develop new sources of revenue, and become more purpose-driven. Organizations may hire Jump to “think on

heir Inheritance is the practice of receiving private property, titles, debts, entitlements, privileges, rights, and obligations upon the death of an individual. The rules of inheritance differ among societies and have changed over time. Offi ...

behalf,” or to teach them how to generate better ideas through executive training sessions.

References

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External links

Jump Associates Web Site
1998 establishments in California Privately held companies based in California Consulting firms established in 1998 Companies based in San Mateo, California Design companies of the United States