Judgment Of Princeton
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The Judgment of Princeton was a
wine tasting Wine tasting is the sensory examination and evaluation of wine. While the practice of wine tasting is as ancient as its production, a more formalized methodology has slowly become established from the 14th century onward. Modern, professional w ...
(or
blind tasting In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes ...
) event held on 8 June 2012 during a conference of the American Association of Wine Economists held at
Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...
in
Princeton Princeton University is a private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the Unit ...
,
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
. The purpose of this event was to compare, by a
blind tasting In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes ...
, of several
French wine French wine is produced throughout all of France in quantities between 50 and 60 million hectolitres per year, or 7–8 billion bottles. France is one of the largest wine producers in the world. French wine traces its history to th ...
s against wines produced in New Jersey in order to gauge the quality and development of the New Jersey wine industry. Because New Jersey's wine industry is relatively young and small, it has received little attention in the world wine market. The state's wine production has experienced growth in recent years largely as a result of state legislators offering new opportunities for winery licensing and repealing Prohibition-era laws that have constrained the industry's development in past years. This event was modeled after a 1976 blind tasting event dubbed the "Judgment of Paris" in which French wines were compared to several wines produced in California when that state's wine industry was similarly young and developing. The New Jersey wine industry heralded the results and asserted that the rating of New Jersey wines by the blind tasting's judges was a victory for the state's wine industry.


Details

The Judgment of Princeton, held at
Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...
on Friday, June 8, 2012, was a structured blind tasting of top New Jersey wines against top French wines from Bordeaux and Burgundy.Brill, Emily
"Hey, France, Jerseyans can make wine, too"
in '' The Times of Trenton'' (10 June 2012). Retrieved 5 September 2013
In Princeton, it’s Judgment Day for NJ Wine Industry, NJTV.
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The event was based on the famous 1976
Judgment of Paris The Judgement of Paris is a story from Greek mythology, which was one of the events that led up to the Trojan War, and in later versions to the foundation of Rome. Eris (mythology), Eris, the goddess of discord, was not invited to the wedding ...
, in which California wines famously beat French wines in a blind tasting. The Judgment of Princeton was spearheaded by George M. Taber, who had been in Paris for the original Judgment of Paris and later written a book on the subject. Taber, George M ''Judgment of Paris: California vs France and the Historic Paris Tasting that Revolutionized Wine''. NY: Simon & Schuster, 2005. Along with Taber, the tasting was organized and carried out by economists
Orley Ashenfelter Orley Clark Ashenfelter (born October 18, 1942) is an American economist and the Joseph Douglas Green 1895 Professor of Economics emeritus at Princeton University. His areas of specialization include labor economics, econometrics, and law and eco ...
, Richard E. Quandt, Karl Storchmann, and Mark Censits, owner of CoolVines, a local wine and spirits shop, who acted in the role of merchant Steven Spurrier, gathering the competition wines from the NJ winemakers and selecting and sourcing the French wines against which they were to be pitted. The French wines were sourced from the same estates as the original wines of the Paris tasting. The event also included other members of the American Association of Wine Economists, who then posted the data set from the tastings online as an open invitation to further analysis.AAWE: Tasting results

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The judges

Of the nine judges in Princeton, six were American, two French, and one Belgian. They are listed here in alphabetical order.


Controversy

The judges were told, in advance, similar to the set up in the Judgment of Paris, that six wines in each flight of ten were from New Jersey. Subsequently, several of the judges complained about the revelation of their judgments, as also occurred in the Judgment of Paris.


Interpretation of results

In 1999, Quandt and Ashenfelter published a paper in the journal "Chance" that questioned the statistical interpretation of the results of the 1976
Judgment of Paris The Judgement of Paris is a story from Greek mythology, which was one of the events that led up to the Trojan War, and in later versions to the foundation of Rome. Eris (mythology), Eris, the goddess of discord, was not invited to the wedding ...
. The authors noted that a "side-by-side chart of best-to-worst rankings of 18 wines by a roster of experienced tasters showed about as much consistency as a table of random numbers," and reinterpreted the data, altering the results slightly, using a formula that they argued was more statistically valid (and less conclusive). Quandt’s later paper "On Wine Bullshit" poked fun at the seemingly random strings of adjectives that often accompanied experts' published wine ratings. More recent work by Robin Goldstein, Hilke Plassmann, Robert Hodgson, and other economists and behavioral scientists has shown high variability and inconsistency both within and between blind tasters; and little correlation has been found between price and preference, even among wine experts, in tasting settings in which labels and prices have been concealed.


Methodology

The
blind tasting In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes ...
panel was made up of nine expert judges, with each wine graded out of 20 points. The tasting was performed behind closed doors at
Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...
, and results were kept secret from the judges until they were analyzed by Quandt and announced later that day. According to an algorithm devised by Quandt, each judge's set of ratings was converted to a set of personal rankings, which were in turn tabulated cumulatively by “votes against," with a lower score better (representing higher cumulative rankings) and a higher score worse (representing lower cumulative rankings). The data were then tested by Quandt for statistically significant differences between tasters and wines using the same software he had previously employed to re-analyze the Judgment of Paris results.Quandt, Richard. "Liquid Assets": algorithm
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The reveal

Shortly after the tasting was completed and the results tabulated, Taber, Quandt, and Ashenfelter announced the results to an audience of media, New Jersey winemakers, wine economists, and the judges themselves. The event took place in an auditorium at Princeton’s
Woodrow Wilson School of Public and International Affairs The Princeton School of Public and International Affairs (''abbrev.'' SPIA; formerly the Woodrow Wilson School of Public and International Affairs) is a professional public policy school at Princeton University. The school provides an array of c ...
as part of the American Association of Wine Economists’ annual meeting. Due to the technical limitations of Quandt's custom-built, floppy-disk-powered FORTRAN system, it was necessary for Goldstein to scrawl the results onto a giant chalkboard, eliciting murmurs of disapproval from the audience over his poor handwriting.


Results


White wines

“Votes against” in the Ashenfelter-Quandt methodology are indicated here. (The maximum possible score in this tasting would have been 9, and the minimum 90.) Only one wine was significantly better, statistically, than the other wines: the Beaune 1er Cru Clos de Mouches 2010, the cheapest of the four white Burgundies in the lot. The rest of the wines were statistically indistinguishable from each other based on the data, meaning that no conclusions can be drawn from the rankings of wines #2 to #10. Significantly better than the other wines: Not statistically distinguishable from each other:


Red wines

“Votes against” in the Ashenfelter-Quandt methodology are indicated. (The maximum possible score in this tasting would have been 9, and the minimum 90.) The only wine that was significantly worse, statistically, than the other wines was #10, the Four JG’s Cabernet Franc 2008, from New Jersey. The rest of the wines were statistically indistinguishable from each other based on the data, meaning that no conclusions can be drawn from the rankings of wines #1 to #9. Not statistically distinguishable from each other: Significantly worse than the other wines:


See also

* Garden State Wine Growers Association * List of wineries, breweries, and distilleries in New Jersey * New Jersey Farm Winery Act *
New Jersey wine New Jersey wine refers to wine made from grapes grown in the state of New Jersey. Its viticulture industry has significantly grown since 1981 when the state legislature relaxed Prohibition-era restrictions and enacted new laws to provide furthe ...
* New Jersey Wine Industry Advisory Council


References


External links


The Judgment of Paris: A Turning Point for Wine (NPR)

Asimov, Eric. Judgment, Schmudgment. New York Times.

Murphy, Linda. California wines beat the French -- again Taste-off proves California wines age best, too. San Francisco Chronicle.
{{DEFAULTSORT:Judgment Of Princeton 2012 in New Jersey Princeton University Wine tasting Wine-related events New Jersey wine