jschlatt (born September 10, 1999),
also known as Schlatt, is an American content creator, entrepreneur, and singer. He creates a variety of online content, including gaming videos, vlogs, reaction videos, skits, and music covers.
Schlatt is the current owner of GamerSupps, an energy supplement company targeted at gamers; and a former co-owner of
One True King
One True King (OTK) known legally as OTK Media, Inc., is an American media organization based in Austin, Texas. The organization primarily focuses on online content creation and has previously competed professionally in ''World of Warcraft''.
Hi ...
, a gaming and online content organization.
As of April 2025, Schlatt has a combined following of over 15 million subscribers and over 5.6 billion views on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. He also has nearly 3 million combined followers on
Twitch
Twitch may refer to:
Biology
* Muscle contraction
** Convulsion, rapid and repeated muscle contraction and relaxation
** Fasciculation, a small, local, involuntary muscle contraction
** Myoclonic twitch, a jerk usually caused by sudden muscle c ...
.
Internet career
Schlatt began creating YouTube videos in 2013, recording ''
Call of Duty
''Call of Duty'' is a first-person shooter military video game series and media franchise published by Activision, starting in 2003. The games were first developed by Infinity Ward, then by Treyarch and Sledgehammer Games. Several spin-of ...
'' gameplay videos alongside his friends. In July 2013, the original ''jschlatt'' channel was created, with his first video being uploaded the following year. His content primarily consisted of
video essay
A video essay is an essay presented in the format of a video recording or short film rather than a conventional piece of writing; the form often overlaps with other forms of video entertainment on online platforms such as YouTube. A video essay al ...
s covering various topics of interest, including astronomy, technology, music, gaming, and memes. On February 6, 2018, Schlatt uploaded a 27-second meme video titled "''elon r u ok''", an abridged recap of
Elon Musk
Elon Reeve Musk ( ; born June 28, 1971) is a businessman. He is known for his leadership of Tesla, SpaceX, X (formerly Twitter), and the Department of Government Efficiency (DOGE). Musk has been considered the wealthiest person in th ...
's highly publicized ventures. It would quickly become his most viewed video and catalyze his career.
Schlatt began streaming in June 2018, playing a variety of games, notably ''
Cities: Skylines'' and ''
Minecraft
''Minecraft'' is a 2011 sandbox game developed and published by the Swedish video game developer Mojang Studios. Originally created by Markus Persson, Markus "Notch" Persson using the Java (programming language), Java programming language, the ...
''. On March 1, 2019, Schlatt was invited to SMPLive, a private
''Minecraft'' server. Streaming on the server grew his internet presence greatly, earning him hundreds of thousands of new followers and subscribers.
Schlatt concealed his face until the climax of his ''SMPLive'' series. He revealed his face after defeating the final boss of ''Minecraft'' in a video uploaded to the ''jschlattLIVE'' channel on September 26, 2019.
In December 2019, Schlatt began an unannounced hiatus from streaming which ended on December 16, 2021, with the release of a video titled "''i'm quitting youtube''", in which he announced his return to streaming.
In 2020, Schlatt joined the
Dream SMP
The Dream SMP (sometimes referred to as DSMP; formerly as the Dream Team SMP) was an invite-only survival multiplayer (SMP) ''Minecraft'' Minecraft server, server. YouTubers Dream (YouTuber), Dream and GeorgeNotFound created a roleplay with ''Mi ...
, a Minecraft
roleplay-focused multiplayer server created by
YouTuber
A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
Dream
A dream is a succession of images, ideas, emotions, and sensation (psychology), sensations that usually occur involuntarily in the mind during certain stages of sleep. Humans spend about two hours dreaming per night, and each dream lasts around ...
.
In 2021, Schlatt joined the online content organization One True King as a co-owner, appearing in various videos and livestreams hosted by the organization.
He left the organization in 2022 to pursue personal goals.
On March 21, 2021, Schlatt uploaded a ''
Jackbox Party Pack
''The Jackbox Party Pack'' is a series of party video games developed by Jackbox Games for many different platforms on a near-annual release schedule since 2014. Each installment contains five games that are designed to be played in groups of va ...
'' gameplay video that drew criticism online. The thumbnail included a crudely drawn cartoon face, shaded with black scribbles and labeled "
blackface
Blackface is the practice of performers using burned cork, shoe polish, or theatrical makeup to portray a caricature of black people on stage or in entertainment. Scholarship on the origins or definition of blackface vary with some taking a glo ...
". In response to the backlash, the thumbnail was updated to a similarly crude drawing, now depicting the
Twitter logo and labeled "
Dumb Bird".
Similar criticism was lodged against Schlatt later that year when a tweet from 2018 resurfaced, in which Schlatt replied to a selfie of Twitch streamer Scott Fisher, commenting "
the face of allah".
A
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
article about 'comfort creators' published in November 2021 mentioned Jschlatt as an example.
Other ventures
Music career
On September 28, 2022, Schlatt and
Ludwig Ahgren
Ludwig Anders Ahgren (born July 6, 1995), sometimes known mononymously as Ludwig, is an American live streamer, YouTuber, podcaster, comedian, esports commentator and competitor. Ahgren is best known for his live streams on Twitch from 2018 ...
created the YouTube channel Lud and Schlatts Musical Emporium, a collaborative project aimed at providing royalty-free recordings of famous
classical compositions, as well as original,
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles.
The history of Nintendo began when craftsman Fusajiro Yamauchi ...
-inspired music for use in content creation.
On December 15, 2023, Schlatt released a cover of
Frank Sinatra
Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
's "
My Way
"My Way" is Paul Anka's English-language lyrical adaptation of the French song " Comme d'habitude", released by Frank Sinatra in 1969. The original song was written by Jacques Revaux, Gilles Thibaut, and Claude François, and was first recor ...
" in response to several
artificial intelligence-created song covers that used his voice as well as other parts of his likeness. The cover was later removed by
Universal Music Group
Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, ...
for alleged
copyright infringement
Copyright infringement (at times referred to as piracy) is the use of Copyright#Scope, works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the c ...
.
On November 7, 2024, Schlatt released a cover of the Christmas song "
Santa Claus Is Comin' to Town
"Santa Claus Is Comin' to Town" is a Christmas music, Christmas song written by John Frederick Coots, J. Fred Coots and Haven Gillespie, and first recorded by Harry Reser and His Orchestra. When it was covered by Eddie Cantor on his radio show ...
" and announced the beginning of work on his debut Christmas album, ''A Very 1999 Christmas''.
The album was created with the help of saxophonist
Tom Scott, a former member of
the Blues Brothers
The Blues Brothers (formally, The Fabulous Blues Brothers’ Show Band and Revue) are an American blues and soul music, soul revue band founded in 1978 by comedians Dan Aykroyd and John Belushi, who met and began collaborating as original cast ...
, to arrange the music sheets. The full album was recorded at
The Sound Factory
The Sound Factory (also known as Sunset Sound Factory) is a recording studio in Los Angeles, California.
The Sound Factory was built in the 1960s on Selma Avenue in Hollywood. At the time, it served as the home of Moonglow Records and the Moon ...
in
Hollywood, Los Angeles
Hollywood, sometimes informally called Tinseltown, is a List of districts and neighborhoods in Los Angeles, neighborhood and district in the Central Los Angeles, central region of Los Angeles County, California, within the city of Los Angeles. ...
, California. Following the worldwide blocking of the cover on YouTube, Schlatt released his second single, "
Let It Snow! Let It Snow! Let It Snow!
"Let It Snow! Let It Snow! Let It Snow!", also known as simply "Let It Snow", is a song written by lyricist Sammy Cahn and composer Jule Styne in July 1945 in Hollywood, California, during a heatwave as Cahn and Styne imagined cooler conditions. ...
", on November 21, 2024. The album, which includes Schlatt's first two singles as well as six other classic Christmas songs, officially released on December 1, 2024.
Discography
= Studio albums
=
= Singles
=
Podcasts
Schlatt has hosted a number of online and in-person
podcast
A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
s throughout his career, most notably:
* ''Chuckle Sandwich'', which he co-hosted with fellow YouTubers Ted Nivison and formerly Slimecicle with a rotating cast. The show ended on January 24, 2025, on its 4-year anniversary.
*''Did Schlatt Win?'' also with a rotating cast of guests.
*''Sleep Deprived'', which was created on July 22, 2017 featuring Schlatt, apandah, Aztrosist, and Mikasacus.
Notes
References
External links
*
* {{Twitch, name=jschlatt
1999 births
American male singers
American crooners
American gaming YouTubers
American Twitch (service) streamers
English-language YouTube channels
Minecraft YouTubers
Living people
YouTubers from New York (state)
YouTube channels launched in 2013