Jovani Fashion is a fashion house focusing on the

prom A promenade dance or prom is a formal dance party for graduating high school students at the end of the school year. Students participating in the prom will typically vote for a ''prom king'' and ''prom queen''. Other students may be honored ...

and evening wear sectors. It was founded in 1983 in New York City.

History and operations

Jovani Fashion was founded in 1983 by Jacob Maslavi and his sons, Abraham and Saul Maslavi.Jovani Fashion to Make Entry at Brooklyn Fashion Week
Beauty World News, September 14, 2012, In 2007, Julie DuRocher was named as the new head designer for Jovani. DuRocher presented a 14-piece Jovani couture collection at a runway show held at the 2012 Brooklyn Fashion Week.Julie DuRocher steals the show at Brooklyn Fashion Week
Fashion Avenue News Magazine, October 8, 2012. In 2014, Jovani creations were featured at

Mercedes-Benz Fashion Week Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and Davi ...

in Russia. The 60-piece collection shown helped introduce the brand to the Russian market.JOVANI Fashion House new line - Modern dresses by MASLAVI
, Mercedes Benz Fashion Week Russia. Jovani Fashion remains family owned and has grown to a 50-person company.About Us
Jovani.com Its retailers include

Neiman Marcus Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a Corporate spin-off, spin-o ...

.Neiman Marcus.com
retrieved August 13, 2014

Celebrity and editorial appearances

In 2024, Jovani Fashion partnered with the Miss America competition as the official fashion sponsor. The company provided dresses for the opening number of the Miss America and Miss America's Teen delegates. Celebrities including Miranda Lambert,Davis, Jennife
"The Voice: Is Danielle Bradbery's Fashion Inspiration Miranda Lambert?"
Instyle.com, Published June 18, 2013

Carrie Underwood Carrie Marie Underwood (born March 10, 1983) is an American singer and songwriter. She rose to prominence after winning the fourth season of ''American Idol'' in 2005, returning as a judge beginning with the twenty-third season. Underwood's f ...

,Chan, Jennife
"Carrie Underwood's 12 CMA Awards Dresses: See Host's Best Costume Changes"
EOnline.com, Published November 2, 2012

Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...

,Selena Gomez and Jovani
Coolspotters

Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Regarded as a pop icon and an influential figure in popular music, Grande is known for her four-octave vocal range, which extends into the whistle re ...

,Jovani 72719 Dress
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Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Known for her autobiographical songwriting, artistic versatility, and Cultural impact of Taylor Swift, cultural impact, Swift is one of the Best selling artists, w ...

Look of the Day
, InStyle.com and Jewel,Jewel In Jovani – American Country Awards 2013
Red Carpet Fashion Awards. November 12, 2013 have all worn Jovani's signature pieces for various red carpet, charity, and social events. In 2014, Jovani dresses worn by country music star

Miranda Lambert Miranda Leigh Lambert (born November 10, 1983) is an American country music, country singer. Born in Longview, Texas, she started out in early 2001 when she released her self-titled debut album independently. In 2003, she finished in third place ...

were exhibited in The Country Music Hall of Fame in Nashville, Tennessee.Miranda Lambert: Backstage Access to Open May 16
Country Music Hall of Fame News and Updates, April 23, 2014. The Jovani collections have had editorial exposure in publications such as WWDSardone, Antoni
"Holiday 2013 Trend: Frock On"
WWD, Published May 23, 2013 and have also been featured on prime-time television shows such as The Voice.NBC's The Voice, Season 5 (Tessanne Chin and Jacquie Lee) December 17, 2013; Season 6 (Christina Grimmie) May 19, 2014

Kim Kardashian Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape ...

wore a Jovani dress in the January 2012 issue of Glamour magazine."Khloé, Kourtney and Kim Kardashian's Glamour Magazine Cover-Shoot Photo Gallery"
Glamour, Published January, 2012 In 2014, X Factor's

Fifth Harmony Fifth Harmony, often shortened to 5H, is an American girl group based in Miami, composed of Ally Brooke, Normani, Dinah Jane, Lauren Jauregui, and formerly Camila Cabello until her departure from the group in December 2016. The group signed a ...

was chosen to front the brand's 2014 campaign. The powerhouse group agreed to represent the Jovani 2014 prom line. They also participated in a contest in which the group performed at the winner's prom.Fifth Harmony are the New Faces of Jovani Prom 2014, Dress Brand Offers Contest to Have Girl Group Perform at YOUR Dance
Fashion & Style/the Eye, January 3, 2014 In April 2015, Persian singer

Googoosh Faegheh Atashin (; born 5 May 1950), known professionally as Googoosh (, ), is an Iranian singer and former actress. Regarded as a pop icon, she is one of the most popular and prolific entertainers in Iran, and her career has spanned over six de ...

wore a Jovani evening dress during her concert in Montreal Canada. Singer

Ciara Ciara Princess Wilson ( ; Harris; born October 25, 1985) is an American singer, songwriter, dancer and actress. She was discovered by record producer Jazze Pha in the early 2000s, and rose to prominence with her debut studio album, ''Goodies ...

wore a couture Jovani gown for her appearance at the Vanity Fair Oscar Party in 2017.Ciara's Oscars Afterparty Dress Will Immediately Remind You of Beyoncé
Popsugar, February 28, 2017 On June 13, 2019, Real Housewife of New York, Luann De Lesseps, released a music track "Feelin' Jovani".

Luann de Lesseps Luann de Lesseps (née Nadeau, previously D'Agostino; known as "Countess Luann" from her first marriage, although she no longer has that title; born May 17, 1965) is a Canadian-American television personality, singer, model, and author. She is b ...

, star of ''Real Housewives of New York City'', has a longstanding relationship with Jovani, frequently wearing their designs for her cabaret performances and public appearances.

Charity

In 2013, Jovani partnered with the non-profit organisation Operation PROMOperation Prom
Retrieved August 13, 2014 to provide prom dresses to underprivileged high school students. Jovani also makes in kind donations to the Society of

Memorial Sloan-Kettering Cancer Center Memorial Sloan Kettering Cancer Center (MSK or MSKCC) is a oncology, cancer treatment and research institution in Manhattan in New York City. MSKCC is one of 72 National Cancer Institute–NCI-designated Cancer Center, designated Comprehen ...

, which are used at the annual Pediatric Prom.Corporate Giving
, The Society of Memorial Sloan Kettering Cancer Center web site. In 2017, Jovani donated enough prom dresses for every high school girl to choose her own prom dress in the Yonkers school district in NY.Jovani Makes Prom Dreams Come True for 2018
Retrieved December 22, 2017

References

{{Reflist

External links

Jovani Profile on Mercedes-Benz Fashion Week Russia
Clothing companies based in New York City Clothing manufacturers Clothing brands of the United States