Joseph Andrew Unanue (March 14, 1925 – June 12, 2013) was an American businessman and president of

Goya Foods Goya Foods, Inc., is a private company, private American multinational corporation, multinational producer and distributor of foods and beverages sold in the United States and many Spanish-speaking countries. The company operates facilities in the ...

, the largest

Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...

–owned food company in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Early years

Unanue's father, Prudencio Unanue Ortiz, was born in Villasana de Mena, in the

province of Burgos The province of Burgos is a Provinces of Spain, province of northern Spain, in the northeastern part of the Autonomous communities of Spain, autonomous community of Castile-Leon, Castile and León. It is bordered by the provinces of Palencia (p ...

, in northern Spain. He emigrated to

Puerto Rico ; abbreviated PR), officially the Commonwealth of Puerto Rico, is a Government of Puerto Rico, self-governing Caribbean Geography of Puerto Rico, archipelago and island organized as an Territories of the United States, unincorporated territo ...

, where he met a young Spanish girl by the name of Carolina Casal, whose parents also had immigrated to Puerto Rico from Galicia. They were married in the island in 1921 and soon after moved to

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and settled in

Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...

where Joseph was born. Prudencio Unanue worked as a broker for

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

companies doing business in the

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

He soon realized that there was a need for Hispanic products in New York City, and in 1936 he founded

, a food distributing company, in

Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...

. Prudencio Unanue was very serious about his children's education and enrolled them in

Catholic The Catholic Church (), also known as the Roman Catholic Church, is the List of Christian denominations by number of members, largest Christian church, with 1.27 to 1.41 billion baptized Catholics Catholic Church by country, worldwid ...

schools. Joseph attended St. Joseph's Grammar School and later St. Cecilia's High School. Since childhood and when not in school, Unanue and his brothers had to work in the family business. His special job was bottling all over

olives The olive, botanical name ''Olea europaea'' ("European olive"), is a species of Subtropics, subtropical evergreen tree in the Family (biology), family Oleaceae. Originating in Anatolia, Asia Minor, it is abundant throughout the Mediterranean ...

. In 1943, he graduated from high school but, since

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

was in full swing, he was drafted into the

United States Army The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th ...

World War II

After basic training, Unanue attended the University of Puget Sound in

Tacoma, Washington Tacoma ( ) is the county seat of Pierce County, Washington, United States. A port city, it is situated along Washington's Puget Sound, southwest of Seattle, southwest of Bellevue, Washington, Bellevue, northeast of the state capital, Olympia ...

. Due to the intensity of the war, he was soon sent to the battlefield. In 1944, his Army company landed in

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

and soon joined

General A general officer is an Officer (armed forces), officer of high rank in the army, armies, and in some nations' air force, air and space forces, marines or naval infantry. In some usages, the term "general officer" refers to a rank above colone ...

George S. Patton's 3rd Army at the

Battle of the Bulge The Battle of the Bulge, also known as the Ardennes Offensive or Unternehmen Die Wacht am Rhein, Wacht am Rhein, was the last major German Offensive (military), offensive Military campaign, campaign on the Western Front (World War II), Western ...

. Unanue was only 19 years old and a Private First Class when his

sergeant Sergeant (Sgt) is a Military rank, rank in use by the armed forces of many countries. It is also a police rank in some police services. The alternative spelling, ''serjeant'', is used in The Rifles and in other units that draw their heritage f ...

died in action. He was then named sergeant in the field and made

platoon A platoon is a Military organization, military unit typically composed of two to four squads, Section (military unit), sections, or patrols. Platoon organization varies depending on the country and the Military branch, branch, but a platoon can ...

leader. Unanue pulled his men to safety and was awarded the

Bronze Star The Bronze Star Medal (BSM) is a United States Armed Forces decoration awarded to members of the United States Armed Forces for either heroic achievement, heroic service, meritorious achievement, or meritorious service in a combat zone. Wh ...

for bravery.

Goya Foods

In 1946, after Unanue returned home, he enrolled in

The Catholic University of America The Catholic University of America (CUA) is a private Catholic research university in Washington, D.C., United States. It is one of two pontifical universities of the Catholic Church in the United States – the only one that is not primarily ...

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

, where he graduated with a degree in

mechanical engineering Mechanical engineering is the study of physical machines and mechanism (engineering), mechanisms that may involve force and movement. It is an engineering branch that combines engineering physics and engineering mathematics, mathematics principl ...

. He joined the family business, together with his brothers Tony and Frank Unanue. He learned every facet of the food industry. At first, the major supermarkets, such as A&P and

Safeway Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops, and veh ...

were not interested in selling anything with the Hispanic demography in mind. Eventually, with the wave of Hispanic immigrants landing in the United States, the supermarket industry started to take notice. Goya Foods started to supply Safeway's Supermarket in

Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street on the north; Fifth Avenue on the east; and Central Park North on the south. The greater ...

and the rest soon followed. Unanue married Carmen Ana Casal (1934–2021), his maternal first cousin, in 1956. Casal was an art collector and philanthropist. They had six children and 16 grandchildren. In 1976, Unanue was named president of the company, whose principal base of operations was by then in

New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...

. His brother Frank ran Goya de Puerto Rico, Inc., located in Bayamon, Puerto Rico. Under Joseph's leadership, the company became the largest Hispanic–owned food distributor in the United States, with sales of over $800 million a year and with over 2,000 employees. Goya Foods grew to have more than a dozen facilities in the continental United States, while affiliated companies operate in Puerto Rico, the Dominican Republic, and Spain. In 1985, Unanue's son Joseph F. Unanue was named Vice President of Operations, a position he held until 1998 when he died of cancer. His younger son, Andy Unanue, was named to replace Joseph F. Unanue.

Later years

Unanue was made a knight of the

Order of Malta The Sovereign Military Order of Malta (SMOM), officially the Sovereign Military Hospitaller Order of Saint John of Jerusalem, of Rhodes and of Malta, and commonly known as the Order of Malta or the Knights of Malta, is a Catholic Church, Cathol ...

and awarded several honorary doctorates. In February 2004, after 27 years as president of Goya Foods, 78-year-old Joseph and his son Andy were ousted from the company by Joseph's two nephews. Joseph resided in

Alpine, New Jersey Alpine is a Borough (New Jersey), borough in Bergen County, New Jersey, Bergen County, in the U.S. state of New Jersey, approximately north of Midtown Manhattan. It is the List of extreme points of U.S. states, easternmost town in New Jersey. ...

with his wife Carmen Ana and continued to participate in civic and cultural activities. In 2008, his son Andy was briefly a candidate for the Republican nomination for a U.S. Senate seat in New Jersey. He announced his candidacy on March 23, 2008, and filed petitions for the race on April 7, 2008. He dropped out of the race four days later and his committee on vacancies designated former

Congressman A member of congress (MOC), also known as a congressman or congresswoman, is a person who has been appointed or elected and inducted into an official body called a congress, typically to represent a particular constituency in a legislature. The t ...

Dick Zimmer to enter the race under the Unanue petitions. He died of complications of

pulmonary fibrosis Pulmonary fibrosis is a condition in which the lungs become scarred over time. Symptoms include shortness of breath, a dry cough, feeling tired, weight loss, and nail clubbing. Complications may include pulmonary hypertension, respiratory ...

in 2013.

Legacy

One of Unahue's distinctions was a knighthood in the

. He was presented with the key to the city of

Boston, Massachusetts Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

. In 1991 he was presented with the National Hispanic Achievement Award, and was twice named the "Man of the Year" by the

National Conference of Christians and Jews The National Conference for Community and Justice is an American social justice organization focused on fighting biases and promoting understanding between people of different races and cultures. The organization was founded in 1927 as the Natio ...

. The National Suppliers Association presented him with the Leadership Award. Unanue received honorary doctorates from Mercy College and

Long Island University Long Island University (LIU) is a private university in Brooklyn and Brookville, New York, United States. The university enrolls over 16,000 students and offers over 500 academic programs at its main campuses, LIU Brooklyn and LIU Post on Long I ...

in New York, and from Felician College in New Jersey. The Catholic University of America named one of its campus houses "The Joseph Unanue House".

Military awards and decorations

Among Unanue's decorations are the following: *

American Defense Service Medal The American Defense Service Medal was a United States service medals of the World Wars, military award of the United States Armed Forces, established by , by President Franklin D. Roosevelt, on June 28, 1941. The medal was intended to recogniz ...

American Campaign Medal The American Campaign Medal was a military award of the United States Armed Forces which was first created on November 6, 1942, by issued by President Franklin D. Roosevelt. The medal was intended to recognize those military members who had per ...

World War II Victory Medal The World War II Victory Medal was a service medal of the United States military which was established by an Act of Congress on 6 July 1945 (Public Law 135, 79th Congress) and promulgated by Section V, War Department Bulletin 12, 1945. Histo ...

References

External links

Joseph A. Unanue Latino Institute
{{DEFAULTSORT:Unanue, Joseph 1925 births 2013 deaths Catholic University of America alumni American chief executives of food industry companies American people of Basque descent American people of Galician descent American people of Puerto Rican descent People from Alpine, New Jersey Puerto Rican Army personnel United States Army soldiers Respiratory disease deaths in New Jersey Deaths from pulmonary fibrosis Mercy University alumni United States Army personnel of World War II