Jos Alukkas Jewellery is a jewellery brand based in

Thrissur Thrissur (, ), Renaming of cities in India, formerly Trichur, also known by its historical name Thrissivaperur, is a city and the headquarters of the Thrissur district in Kerala, India. It is the List of most populous urban agglomerations in Ke ...

Kerala Kerala ( , ) is a States and union territories of India, state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile ...

, India. Founded in 1964, the company has expanded from a family-owned business to a significant participant in the gold, diamond, and platinum jewellery market throughout India.

History

The company's founder, Jos Alukkas, established a small jewellery unit in Thrissur in 1964. Under his guidance, the brand introduced the standardization of gold with the 916 purity certification, which has become a widely adopted benchmark in the Indian jewellery industry. Jos Alukkas is also known for pioneering the concept of "gold supermarkets," which are large-format stores featuring extensive collections of jewellery. Today, the Jos Alukkas Group, chaired by Jos Alukkas and managed by his sons Varghese Alukkas, Paul J. Alukkas, and John Alukkas, operates over 60 large-format jewellery showrooms across India and employs more than 5,000 people.

Online presence and expansion

Jos Alukkas Jewellery was one of the early Indian jewellers to launch an online store, increasing accessibility for jewellery shopping. The brand provides a range of certified gold, diamond, and platinum jewellery. The Jos Alukkas Group has also diversified into the real estate sector through its subsidiary, Jos Alukkas Properties, which has completed more than 20 projects in South India.

Recent developments

* The brand launched its new premium diamond collection, "Nityara," unveiled by actress

Keerthy Suresh Keerthy Suresh (born 17 October 1992) is an Indian actress who predominantly appears in Tamil cinema, Tamil, Telugu cinema, Telugu and Malayalam Cinema, Malayalam films. Her film accolades include one National Film Award, five South Indian In ...

. * Jos Alukkas announced a ₹5,500 crore investment plan to open 100 new stores across India over the next 7–8 years. * Actor R. Madhavan was signed as the brand's pan-India ambassador. * Jos Alukkas unveiled its latest jewellery collection, "Ivy," at a Mumbai event. Jewellery retailers of India Retail companies of Thrissur 2001 establishments in Kerala Indian companies established in 2001 Retail companies established in 2001 {{india-company-stub