Jones Snowboards is a

snowboard Snowboards are boards where the user places both feet, usually secured, to the same board. The board itself is wider than most skis, with the ability to glide on snow."snowboarding." Dictionary.com Unabridged (v 1.1). Random House, Inc. 17 Ma ...

, snowboard binding, and snowboarding clothing & accessories manufacturer based near

Lake Tahoe Lake Tahoe (; was, Dáʔaw, meaning "the lake") is a freshwater lake in the Sierra Nevada of the United States. Lying at , it straddles the state line between California and Nevada, west of Carson City. Lake Tahoe is the largest alpine lake ...

. The company was founded by renowned freeride

snowboarder Snowboarding is a recreational and competitive activity that involves descending a snow-covered surface while standing on a snowboard that is almost always attached to a rider's feet. It features in the Winter Olympic Games and Winter Paralympi ...

Jeremy Jones. The company has received numerous awards for its snowboards. Jones snowboards are manufactured in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics ...

. Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with Nidecker Snowboards. Jones Snowboards is now part of the Nidecker Group. The Nidecker Group (NDK Group) is made up of the brands;

Nidecker Nidecker (aka Nidecker Group) is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887. They own and operate several snowboard product companies and brands including Flow, Jone ...

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Notable Jones models include their signature "Flagship" freeride board, all-mountain "Mountain Twin," and powder-focused "Hovercraft" boards. Since 2018/19 Jones Snowboards have also produced snowboard bindings, built on a chassis using Now Snowboarding's Skatetech. Binding models include the Apollo, Mercury and Meteorite series.

Environmental Focus

Jones Snowboards has a stated focus on environmental causes, especially the fight against

climate change In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to ...

. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to

sustainability Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livin ...

-focused

non-profits A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

. Jones Snowboards also promotes

avalanche safety An avalanche is a rapid flow of snow down a slope, such as a hill or mountain. Avalanches can be set off spontaneously, by such factors as increased precipitation or snowpack weakening, or by external means such as humans, animals, and earth ...

, and includes their "5 Red Flags" in the artwork on some of their snowboards and packaging materials. Jones Snowboards has a strong design ethos behind all of their products. Since 2020, Jones snowboards and splitboards are made using 100% solar power. This led the company to announce an 89% drop in production related CO₂ emissions.

Competitive success

In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider. Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0.

Design Innovation

In 2022, Jones Snowboards highlighted the spiritual and technical link to surfing by combining forces with the well-known surfboard shaper Chris Christenson. Known for his ability to shape fast-gliding surfboards, Christenson helped design the new Surf Series snowboards. For the 2023/24 winter season, Jones Snowboards announced the launch of the Butterfly Splitboard. The splitboard's design was focused on maximising efficiency in both climbing and riding. The 2023/24 winter season products also included an increased focus on the use of recycled materials in the construction of the products. The Hovercraft 2.0 model featured a brand new technology in snowboard construction known as, Recycle Tech.

References

External links

* {{authority control Manufacturing companies established in 2010 Snowboarding companies Sporting goods manufacturers of the United States Truckee, California