Jonathan Sposato
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Jonathan Ng Sposato (pronounced SPŌ-sah-toe, born March 17, 1967) is an American serial entrepreneur, angel investor, and media executive known for his influential work in technology and media, as well as his advocacy for gender equality in business. Sposato is the chairman and co-founder of
Geekwire GeekWire is an American technology news website that covers startups and established technology companies. The site launched in March 2011 and is based in Seattle. It was founded by journalists Todd Bishop and John Cook with investment from Jo ...
, an American technology news website, and owns and publishes Seattle Magazine and Seattle Business Magazine. He is also the founder of JoySauce Network, a multimedia platform that promotes American Asian talent through podcasts, TV programs, and news. Notably, Sposato was the first person to sell two profitable companies,
Picnik Picnik was an online photo editing service which was acquired by Google in 2010. It was headquartered in Downtown Seattle, Washington, United States. The site allowed users to edit images, add styles to imported images and use basic editing ...
and Phatbits, to
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
., and in 2021, he successfully completed the sale of
PicMonkey PicMonkey is an online photo editing and design service that can be accessed from a web browser, or through a mobile app. The company behind the service is headquartered in downtown Seattle, Washington. Features PicMonkey offers graphic desig ...
to Shutterstock. An investor in companies including Poppy, Pokitdok, EveryMove, and Vizify., he made a pledge to exclusively fund startups that include at least one female founder.


Early life and education

Jonathan Sposato was born in London to a Chinese mother and a Korean father, who faced cultural barriers that prevented them from marrying in the 1960s. At the age of three, his mother moved with him to Brooklyn, New York. Due to the challenges of raising him as a single mother, she sent him to Hong Kong to live with his maternal grandparents. When Sposato was nine, his mother remarried to Donald Sposato, an Italian American man who legally adopted Jonathan. This transition brought him to Seattle, where he experienced a sense of belonging and acceptance. Growing up in Edmonds, Washington during the 1970s, Sposato was often the only Asian American child in his community. Sposato graduated from
Whitman College Whitman College is a private liberal arts college in Walla Walla, Washington. The school offers 53 majors and 33 minors in the liberal arts and sciences, and it has a student-to-faculty ratio of 9:1. Founded as a seminary by a territorial l ...
in 1989 and serves on the Whitman College Board of Trustees.


Career


Microsoft and early ventures

After graduating from Whitman College in 1989, Sposato founded his first games development company at age 22, which was later sold to
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
. In the early 1990s, Sposato held a senior management position within Microsoft's consumer division. He played a pivotal role in the strategic development of key Microsoft properties, directly presenting his insights to Chairman Bill Gates and the company's leadership. Additionally, Sposato was instrumental in the creation of the Xbox, the Xbox games business, and various MSN applications


Entrepreneurship and acquisitions

Sposato is recognized for being the first person to sell two profitable companies to Google:
Picnik Picnik was an online photo editing service which was acquired by Google in 2010. It was headquartered in Downtown Seattle, Washington, United States. The site allowed users to edit images, add styles to imported images and use basic editing ...
, an online photo editor reaching over 60 million visitors monthly and Phatbits, which became "
Google Gadgets Google Gadgets are dynamic web content that can be embedded on a web page. They can be added to and interact strongly with Google's iGoogle personalized home page (discontinued in November 2013, although iGoogle Gadgets still work on other website ...
" In 2021, he successfully sold
PicMonkey PicMonkey is an online photo editing and design service that can be accessed from a web browser, or through a mobile app. The company behind the service is headquartered in downtown Seattle, Washington. Features PicMonkey offers graphic desig ...
, an online photo editing and design service, to
Shutterstock Shutterstock, Inc. is an American provider of stock photography, stock footage, stock music, and editing tools; it is headquartered in New York. Founded in 2002 by programmer and photographer Jon Oringer, Shutterstock maintains a library of ar ...
.


Current Ventures


JoySauce Network

Sposato is the Founder, CEO, and Editor-in-Chief o
JoySauce Network
which launched in 2022. This multimedia platform promotes Asian American and Pacific Islander (AAPI) talent through various content including podcasts, TV programs, documentaries, stand-up comedy specials, and original editorial content. In 2024, JoySauce won two Bronze Telly Awards for its contributions amplifying AAPI representation in media.


GeekWire

He is also the chairman and co-founder of
GeekWire GeekWire is an American technology news website that covers startups and established technology companies. The site launched in March 2011 and is based in Seattle. It was founded by journalists Todd Bishop and John Cook with investment from Jo ...
, a leading technology news website launched in 2011. Based in Seattle, GeekWire has become an essential industry resource, known for its high-quality editorial content covering startups and established tech companies. Under Sposato's leadership, GeekWire has earned recognition as a go-to resource for breaking news and analysis in technology. .


Seattle Magazine and Seattle Business Magazine

In March 2020, Sposato acquire
Seattle Magazine
an
Seattle Business Magazine
bringing ownership back to the Pacific Northwest after nearly 30 years under Tiger Oak Media. * Seattle Magazine: Founded in 1966, it's a leading lifestyle publication highlighting Seattle's culture, dining, and events. Under Sposato's leadership, the magazine has renewed its focus on celebrating the city's character and fostering community engagement. * Seattle Business Magazine: A key resource for business leaders in the Pacific Northwest, providing insights into economic trends, profiles of influential figures, and coverage of regional industry developments.


Angel investing and advocacy

Jonathan Sposato's stance on gender equality in business garnered national attention when he declared in 2016 that he would only invest in startups with at least one female founder. This bold commitment was widely reported by major news outlets like CNN and GeekWire, emphasizing its significance within the U.S. investment community. His notable angel investments include Flavorcloud (formerly Runway2Street), Glamhive, and The Riveter.


Philanthropy and social impact

Sposato has been involved in various philanthropic efforts. He is co-chair of
United Way United Way is an international network of over 1,800 local nonprofit organization, nonprofit fundraising affiliates. Prior to 2015, United Way was the largest nonprofit organization in the United States by donations from the public. Individual Un ...
of King County's fundraising campaign and the founder of WeCount.org, a nonprofit focused on homelessness. An alumnus of Whitman College, he recently established an internship endowment to create pathways for students pursuing tech careers.


Awards and recognition

* Inducted into the Asian Hall of Fame (2024) * Bronze Telly Award for ''JoySauce Late Night'' (2024) * "Man of Integrity Award" from the University of Washington (2017) * Mayor's Innovation & Equity Award from the City of Seattle, Mayor's office (2017) * Named one of Seattle's most influential people by Seattle Business Magazine (2015) * Startup of the Year by Seattle 2.0 (2010) * CEO of the Year by Seattle 2.0 (2010) * Best Bootstrapped Startup by Seattle 2.0 (2010)


Published works

Sposato is the author of ''Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profit'', which became a national bestseller.


Personal life

Sposato enjoys collecting "underdog" artifacts often overlooked by others, including works by lesser-known midcentury architects and vintage punk rocker jackets. He has discussed his collecting interests on the podcast ''The Collector's Gene Radio.''


References

{{DEFAULTSORT:Sposato, Jonathan 1967 births Living people 21st-century American businesspeople 21st-century American male writers American chief executives American company founders American feminist writers Businesspeople from Seattle Whitman College alumni Whitman College faculty Writers from Seattle