Jonathan Lippe
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Jonathan Goldsmith (born September 26, 1938) is an American
character actor A character actor is an actor known for playing unusual, eccentric, or interesting character (arts), characters in supporting roles, rather than leading ones.28 April 2013, The New York Acting SchoolTen Best Character Actors of All Time Retrie ...
. He began his career on the New York stage, then started a career in film and television. He appeared in several TV shows from the 1960s to the 1990s. He is best known for appearing in television commercials for
Dos Equis DOS (, ) is a family of disk-based operating systems for IBM PC compatible computers. The DOS family primarily consists of IBM PC DOS and a rebranded version, Microsoft's MS-DOS, both of which were introduced in 1981. Later compatible systems ...
beer, from 2006 to 2016, as the character The Most Interesting Man in the World.


Early years

Goldsmith was born on September 26, 1938, in
the Bronx The Bronx ( ) is the northernmost of the five Boroughs of New York City, boroughs of New York City, coextensive with Bronx County, in the U.S. state of New York (state), New York. It shares a land border with Westchester County, New York, West ...
. His parents were both
Jewish Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
, his mother a model and his father a gym teacher. Goldsmith graduated from
Boston University Boston University (BU) is a Private university, private research university in Boston, Massachusetts, United States. BU was founded in 1839 by a group of Boston Methodism, Methodists with its original campus in Newbury (town), Vermont, Newbur ...
in 1958, after which he pursued an acting career.


Career

Jonathan has made over 350 television appearances in his career. Among them was the role of Marvin Palmer in the 1964 ''
Perry Mason Perry Mason is a fictional character, an American criminal defense lawyer who is the main character in works of detective fiction written by Erle Stanley Gardner. Perry Mason features in 82 novels and four short stories, all of which involve a ...
'' episode, "The Case of the Blonde Bonanza." To advance his acting career, Goldsmith moved to
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
from New York in 1966. Like many aspiring actors, he found it difficult to gain enough acting work to survive and wound up working various jobs, including driving a garbage truck and working in construction, to help make ends meet. During his early years in film, Goldsmith performed as "Jonathan Lippe", having taken the name of his stepfather at the age of six. He subsequently changed his professional name back to his birth name, later recalling, "It always made me feel bad for my father, who never caused me any grief about it.... As my career grew and my son was born, I changed my name back to my real name, Goldsmith, so my father could enjoy his son's success and have a grandson to carry his name as well." Goldsmith first established himself as an actor in
Western films The Western is a film genre defined by the American Film Institute as films which are "set in the American West that mbodythe spirit, the struggle, and the demise of the Frontier Thesis, new frontier." Generally set in the American frontier b ...
, with 25 such appearances. In the 1976 film ''
The Shootist ''The Shootist'' is a 1976 American Western film directed by Don Siegel and based on Glendon Swarthout's 1975 novel of the same name,Swarthout, Glendon (1975). ''The Shootist'', New York, New York: Doubleday. and written by Miles Hood Swart ...
'', Goldsmith played a villain who was shot between the eyes by hero
John Wayne Marion Robert Morrison (May 26, 1907 – June 11, 1979), known professionally as John Wayne, was an American actor. Nicknamed "Duke", he became a Pop icon, popular icon through his starring roles in films which were produced during Hollywood' ...
, who fired blood capsules from a special
pellet gun A pellet is a non-spherical projectile designed to be shot from an air gun, and an airgun that shoots such pellets is commonly known as a pellet gun. Air gun pellets differ from bullets and shot used in firearms in terms of the pressures encount ...
at pointblank range into Goldsmith's face for seven painful takes. Goldsmith also made guest appearances on 45 television series, including ''
Gunsmoke ''Gunsmoke'' is an American radio and television Western drama series created by director Norman Macdonnell and writer John Meston. It centered on Dodge City, Kansas, in the 1870s, during the settlement of the American West. The central charact ...
''; ''
Bonanza ''Bonanza'' is an American Western television series that ran on NBC from September 12, 1959, to January 16, 1973. Lasting 14 seasons and 431 episodes, ''Bonanza'' is NBC's longest-running Western, the second-longest-running Western series on ...
''; ''
Adam-12 ''Adam-12'' is an American police procedural crime drama television series created by Robert A. Cinader and Jack Webb and produced by Mark VII Limited and Universal Television. The series follows Los Angeles Police Department (LAPD) officers Pe ...
''; ''
Knight Rider ''Knight Rider'' is an American media franchise, entertainment franchise created by Glen A. Larson. The core of ''Knight Rider'' is its three-television series: the original ''Knight Rider (1982 TV series), Knight Rider'' (1982–1986) and sequ ...
''; ''
CHiPs ''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. After the final first-run telecast on NBC in May 1983, the series went into reruns on Sundays fr ...
''; ''
Eight Is Enough ''Eight Is Enough'' is an American comedy-drama/sitcom television series that aired on ABC from March 15, 1977, to May 23, 1981. The show was modeled on the life of syndicated newspaper columnist Tom Braden, a real-life parent with eight childre ...
''; ''
The Rockford Files ''The Rockford Files'' is an American detective drama television series starring James Garner, aired on NBC from September 13, 1974, to January 10, 1980. Garner portrays Los Angeles private investigator Jim Rockford, with Noah Beery Jr. in th ...
''; ''
Hawaii Five-O Hawaii Five-O or Hawaii Five-0 may refer to: * ''Hawaii Five-0'' (2010 TV series), an American action police procedural television series * ''Hawaii Five-O'' (1968 TV series), an American police procedural drama series produced by CBS Productio ...
''; ''
Barnaby Jones ''Barnaby Jones'' is an American detective fiction, detective television series starring Buddy Ebsen as a formerly retired investigator and Lee Meriwether as his widowed daughter-in-law. They run a private detective firm in Los Angeles, Califor ...
''; ''
MacGyver Angus "Mac" MacGyver is the title character and the protagonist in the TV series ''MacGyver''. He is played by Richard Dean Anderson in the MacGyver (1985 TV series), 1985 original series. Lucas Till portrays a younger version of MacGyver in Mac ...
''; ''
Murder, She Wrote ''Murder, She Wrote'' is an American crime drama television series, created by Peter S. Fischer, Richard Levinson and William Link, starring Angela Lansbury, and produced and distributed by Universal Television for the CBS network. The series f ...
''; ''
Charlie's Angels ''Charlie's Angels'' is an American crime drama television series created by Ivan Goff and Ben Roberts for ABC. It originally aired from September 22, 1976, to June 24, 1981, airing for five seasons consisting of 115 episodes. It was produ ...
''; ''
Petrocelli ''Petrocelli'' is an American legal drama that ran for two seasons on NBC from September 11, 1974, to March 31, 1976. Plot Tony Petrocelli is an Italian-American, Harvard-educated lawyer, who grew up in South Boston and gave up the big money an ...
;'' ''
Manimal ''Manimal'' is an American superhero television series created by Glen A. Larson and Donald R. Boyle which aired on Fridays at 9:00 pm ET on NBC from September 30 to December 17, 1983. The show centers on the character Jonathan Chase ( Simon ...
''; ''
The Fall Guy ''The Fall Guy'' is an American action-adventure television series produced for ABC and originally broadcast from November 4, 1981, to May 2, 1986. It stars Lee Majors, Douglas Barr, and Heather Thomas as Hollywood stunt performers who moonl ...
''; ''
Dynasty A dynasty is a sequence of rulers from the same family, usually in the context of a monarchy, monarchical system, but sometimes also appearing in republics. A dynasty may also be referred to as a "house", "family" or "clan", among others. H ...
''; ''
T.J. Hooker ''T. J. Hooker'' is an American police drama television program starring William Shatner in the title role as a 15-year veteran police sergeant. The series premiered as a mid-season replacement on March 13, 1982, on ABC and ran on the network u ...
''; ''
Hardcastle and McCormick ''Hardcastle and McCormick'' is an American action crime drama television series that aired on ABC from September 18, 1983, through May 5, 1986. The series stars Brian Keith as Judge Milton C. Hardcastle and Daniel Hugh Kelly as ex-con and r ...
''; ''
Magnum, P.I. ''Magnum, P.I.'' is an American crime drama television series starring Tom Selleck as Thomas Magnum, a private investigator (P.I.) living on Oahu, Hawaii. The series ran from December 11, 1980, to May 1, 1988, during its first-run broadcast on ...
''; ''
Knots Landing ''Knots Landing'' is an American primetime television soap opera that aired on CBS from December 27, 1979, to May 13, 1993. A spin-off of ''Dallas (TV series), Dallas'', it was set in a fictitious coastal suburb of Los Angeles and initially cente ...
''; and ''
The A-Team ''The A-Team'' is an American Action television, action television series that ran on NBC from January 23, 1983, to March 8, 1987, about a fictional team of former United States Army Special Forces who work as mercenaries while on the run from ...
'', as well as a few made-for-TV movies. His longest run in a television series was on ''
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
'', in which he appeared 17 times. In the 1980s Goldsmith started network marketing businesses (waterless car wash products) Dri Wash & Guard, and SPRINT which was successful enough to allow him to "retire" from the Hollywood scene; he purchased an estate in the Sierra Mountains. He taught theater at
Adelphi University Adelphi University is a private university in Garden City, New York, United States. Adelphi also has centers in Downtown Brooklyn, Hudson Valley, and Suffolk County in addition to a virtual, online campus for remote students. As of 2019, it had ...
in
Garden City, New York Garden City is a village located in Nassau County, on Long Island, in New York, United States. The population was 23,272 at the time of the 2020 census. The Incorporated Village of Garden City is primarily located within the Town of Hempstead ...
from 1999-2004. He moved onto a large sailboat moored in
Marina del Rey Marina del Rey ( Spanish for "Marina of the King") is an unincorporated seaside community in Los Angeles County, California, United States. The eponymous harbor is a major boating and water recreation destination of the Greater Los Angeles ar ...
. In 2011 he and his wife Barbara (who was his agent when he obtained the Dos Equis role) moved to a house in the area of
Manchester, Vermont Manchester is a New England town, town in, and one of two shire towns (county seats) of, Bennington County, Vermont, United States. The population was 4,484 at the 2020 United States Census, 2020 census. Manchester (village), Vermont, Mancheste ...
. In 2017 Goldsmith published a memoir, ''Stay Interesting: I Don't Always Tell Stories About My Life, But When I Do They're True and Amazing.''


Advertising work

Beginning in April 2007 and continuing through 2015, Goldsmith was featured in a high-profile television
ad campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...
, promoting
Dos Equis DOS (, ) is a family of disk-based operating systems for IBM PC compatible computers. The DOS family primarily consists of IBM PC DOS and a rebranded version, Microsoft's MS-DOS, both of which were introduced in 1981. Later compatible systems ...
beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
. The campaign, which transformed Goldsmith into "the most interesting man in the world", was credited for helping to fuel a 15.4 percent sales increase for the brand in the United States in 2009 and also made him into a very popular
meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...
. Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line "...and that's how I arm wrestled Fidel Castro" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. The character was inspired by his deceased sailing partner and friend
Fernando Lamas Fernando Álvaro Lamas y de Santos (January 9, 1915 – October 8, 1982) was an Argentine-American actor and director of the Golden Age of Argentine cinema. He is the father of actor Lorenzo Lamas. Biography Argentina Fernando Álvaro Lamas y ...
. On March 9, 2016, Dos Equis announced that it would replace Goldsmith in the role as the "Most Interesting Man in the World", saying that the brand hoped to "reboot
he character He or HE may refer to: Language * He (letter), the fifth letter of the Semitic abjads * He (pronoun), a pronoun in Modern English * He (kana), one of the Japanese kana (へ in hiragana and ヘ in katakana) * Ge (Cyrillic), a Cyrillic letter cal ...
in a way that's relevant for today's drinker so the brand doesn't get stale." In September 2016, French actor Augustin Legrand (who also speaks English and Spanish) became the new "Most Interesting Man in the World". In June 2017, Goldsmith returned to television advertising; he switched to
tequila Tequila (; ) is a liquor, distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jal ...
, and does ads for Astral Tequila.


Charity work

In the past, Goldsmith has been an advocate for landmine victim support and has assisted the Morris Animal Foundation in their efforts to prevent and cure cancer in dogs. Goldsmith supported the S.A.B.R.E Foundation, whose mission is to protect and preserve the
Siberian tiger The Siberian tiger or Amur tiger is a population of the tiger subspecies ''Panthera tigris tigris'' native to Northeast China, the Russian Far East, and possibly North Korea. It once ranged throughout the Korea, Korean Peninsula, but currently ...
. Goldsmith’s other charitable causes are Free Arts for Abused Children, which pairs artists with children in protective custody, and the Stella Link Foundation, a group calling attention to child sex trafficking in Cambodia.


Selected filmography


References


External links

*
Long profile in Ad Age magazineGoldsmith on his friendship with Obama
Politico, June 2, 2017 {{DEFAULTSORT:Goldsmith, Jonathan 1938 births Jewish American male actors Male actors from the Bronx American male stage actors American male television actors Boston University alumni Living people 20th-century American male actors 21st-century American male actors People from Manchester, Vermont 21st-century American Jews