Jonard Yanzon
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17:28 was a
boy band A boy band is a vocal group consisting of young male singers, usually in their Teenage, teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Many boy bands ...
in the Philippines active during the early 2000s decade. Though known as a boy band, they considered themselves more of a
vocal group A musical ensemble, also known as a music group, musical group, or a band is a group of people who perform instrumental and/or vocal music, with the ensemble typically known by a distinct name. Some music ensembles consist solely of instrume ...
. The group had four members:
Gian Magdangal Gian Luca "Gian" Alzate Magdangal
Philippine Idol features section
(; born November 18, 1981
, Jonard Yanzon, Chino Alfonso and Joaquin "Wackie" Valdes.


Career


1997–2002: Formation and Jam ''Himig'' contest

The group was formed when all four members were in their college days, such as that of Gian being from La Salle, Chino being from Ateneo, and Wackie being an alumnus of
UP Diliman The University of the Philippines Diliman (also called UPD; ), also referred to as UP Diliman, is a public, coeducational, research university located in Diliman, Quezon City, Philippines. It was established on February 12, 1949, as the flagsh ...
. They had performed together in the Christian theater group ''Trumpets''. Jonard and Wackie were the first members brought together as they had been performing together in the ''Trumpets'' production of
The Chronicles of Narnia ''The Chronicles of Narnia'' is a series of seven portal fantasy novels by British author C. S. Lewis. Illustrated by Pauline Baynes and originally published between 1950 and 1956, the series is set in the fictional realm of Narnia (wor ...
. They then heard Gian in their production of
The Little Mermaid "The Little Mermaid" (), sometimes translated in English as "The Little Sea Maid", is a fairy tale written by Danish author Hans Christian Andersen. Originally published in 1837 as part of a collection of fairy tales for children, the story foll ...
, and asked him to audition with them. The three of them had also known each other since childhood. The trio then held auditions for one more member, and Chino was the last member to join the group. Most of them had experience in the entertainment industry, with Joaquin being a singer and theater actor since he was six years old, and Jonard winning the first Metro Pop Young Singers Competition in 1998. After the band was formed, producer
Vic Del Rosario Vicente del Rosario Jr. (born October 26, 1945) is a Filipino businessman who co-founded the music publishing company Vicor Music in 1966 and the entertainment company Viva Communications in 1981. Career Vicor Music Del Rosario co-founded Vic ...
discovered them while they were performing in a live bar gig. Since then, the group adopted the name 17:28 as a reference to verse 17:28 of the
Biblical The Bible is a collection of religious texts that are central to Christianity and Judaism, and esteemed in other Abrahamic religions such as Islam. The Bible is an anthology (a compilation of texts of a variety of forms) biblical languages ...
Book of
Acts of the Apostles The Acts of the Apostles (, ''Práxeis Apostólōn''; ) is the fifth book of the New Testament; it tells of the founding of the Christian Church and the spread of The gospel, its message to the Roman Empire. Acts and the Gospel of Luke make u ...
, ''For in him, we live, move and have our being. And as some of your own poets have said, we are His offspring''. They chose the name since all of the members were devout
Roman Catholic The Catholic Church (), also known as the Roman Catholic Church, is the largest Christian church, with 1.27 to 1.41 billion baptized Catholics worldwide as of 2025. It is among the world's oldest and largest international institut ...
s as they agreed on that decision. 17:28 joined the Jam ''Himig'' songwriting contest, with their reinterpretation of "Last Love Song" by Ron Solis. In the finals of the Jam ''Himig'' contest, they interpreted "Network I" by Paul Amercin which became popular. Although they lost, that song won at the 8th Katha Music Awards and guaranteed them an album with Star Records. Their version of "Last Love Song" also got an official music video directed by Mae Cruz. 17:28 then auditioned for
Star Records Star Music (also known as Star Records and corporately as Star Recording, Inc.) is a Philippine record label owned and operated by ABS-CBN Corporation. It was formerly a separate company operating as a wholly-owned subsidiary of ABS-CBN Corpora ...
and were accpeted. In 2002, though yet without an album, the boys continued performing in various bars and made opening-act guest appearances in concerts of famous Filipino artists.


2002: ''17:28'' and Valdes' departure

Finally late in 2002, the band released their self-titled debut album, ''17:28'' with 18-tracks from
Star Music Star Music (also known as Star Records and corporately as Star Recording, Inc.) is a Philippine record label owned and operated by ABS-CBN Corporation. It was formerly a separate company operating as a wholly-owned subsidiary of ABS-CBN Corpora ...
. The album featured tracks such as "Sukob Na" (which became the 2002 rainy season Station ID of ABS-CBN 2), "Come Breathe Me", and "Natutulog Ba Ang Diyos?". They were also associate producers in their debut album, with Valdes composing "Come Breathe Me" and Gian composing "Sabi Nila". They then went on a promotional tour of the album, starting at Greenbelt Makati. They also got to perform songs from their album in "
ASAP ASAP usually stands for " as soon as possible". ASAP may also refer to: Arts and media Music Performers * ASAP (band), a hard rock band fronted by Adrian Smith * ASAP Mob, a recording group from Harlem, New York ** ASAP Ferg (born 1988), Americ ...
". Later that year, Wackie Valdes left the band citing his priorities in his studies (he was studying architecture at UP). Thus, only three members remained.


2004: ''Cozy'' and split

In early 2004, 17:28 signed with
Viva Records Viva Records Corporation, commonly known as Viva Records, is a Philippine record label owned by Viva Music Group, a subsidiary of Viva Communications. History Viva Records was established in 1986, 6 years after Vic del Rosario Jr. left Vicor ...
. Later that year, they released their second album titled ''Cozy'', a 12-track CD composed of pop ballads and RnB tunes. It featured carrier singles including "S.H.B.G.", "Sana Muli", and "Close Your Eyes", which were mostly written by the band members themselves. Before 2005, the band publicly announced their split. Members of the defunct band have encountered different paths in life soon after: Jonard Yanzon migrated to the U.S., and Chino Alfonso became a working professional, while
Gian Magdangal Gian Luca "Gian" Alzate Magdangal
Philippine Idol features section
(; born November 18, 1981
is pursuing a comeback to the entertainment business as he joined talent contest
Philippine Idol ''Philippine Idol'' is a Philippine television interactive reality competition show broadcast by ABC. Created and developed by FremantleMedia and 19 Entertainment, the program is a franchise of ''Pop Idol'' created by British entertainment exe ...
and reached the Top 3 grand finals. He's also performed at Hong Kong Disneyland, and had a role in the action series ''
Ang Probinsyano ''FPJ's Ang Probinsyano'' (international title: ''Brothers''; ) is a Philippine television drama action series broadcast by ABS-CBN and Kapamilya Channel. The series is based on the 1996 Philippine film of the same title. Directed by Ma ...
''. He also did several Philippine theatre plays.
Joaquin Pedro Valdes Joaquin Pedro Valdes is a Filipino stage actor and singer residing in London. He began his career as a child actor and was a member of the boyband 17:28. He has since become known for playing Light in the London production of ''Death Note: The Mu ...
has also returned to his musical theatre roots, starring in '' Heathers: The Musical'' and the world premiere of '' Death Note: The Musical''. Self Titled played one more concert in their hometown, before breaking up again and permanently on February 2, 2007. In 2020, they reunited to record a new version of "Sukob Na", with the new version uploaded on Valdes'
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel.


Artiststry and influences

The band specialized in
Pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...
,
RnB RNB may refer to: * Nankai Broadcasting (''R''adio ''N''ankai ''B''roadcasting), a broadcasting station in Ehime Prefecture, Japan * Russian National Library * RNB Global University, in Bikaner, Rajasthan, India * "RNB" (song), a song by Young Dol ...
, and even
Gospel music Gospel music is a traditional genre of Christian music and a cornerstone of Christian media. The creation, performance, significance, and even the definition of gospel music vary according to culture and social context. Gospel music is compo ...
which highlighted their vocal harmony as a group. They also experimented with
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
,
soul The soul is the purported Mind–body dualism, immaterial aspect or essence of a Outline of life forms, living being. It is typically believed to be Immortality, immortal and to exist apart from the material world. The three main theories that ...
, and
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
. They consider
Brian McKnight Brian Kainoa Makoa McKnight Sr. (born Brian Kelly McKnight; June 5, 1969) is an American singer-songwriter, actor, record producer, radio personality, and multi-instrumentalist. An Contemporary R&B, R&B performer, he is recognized for his strong ...
,
Stevie Wonder Stevland Hardaway Morris (; Judkins; born May 13, 1950), known professionally as Stevie Wonder, is an American and Ghanaian singer-songwriter, musician, and record producer. He is regarded as one of the most influential musicians of the 20th c ...
,
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...
, and
Boyz II Men Boyz II Men ( ) is an American vocal harmony group from Philadelphia, Pennsylvania, best known for emotional ballads and a cappella harmonies. Formed in 1985, they have been a trio composed of baritone Nathan Morris, tenor Wanya Morris, Wanyá Mo ...
as their inspirations. Valdes listened to
Eric Benét Eric Benét Jordan (born October 15, 1966) is an American R&B singer-songwriter and musician. He has been nominated for four Grammy Awards. Early life and education Benét was born on October 15, 1966, in Mobile, Alabama. He was raised in Mi ...
, while Alfonso looks up to OPM greats such as
Gary Valenciano Edgardo Jose "Gary" Santiago Valenciano (born August 6, 1964) is a Filipino singer and actor. Known for his musical versatility and performances, he is a recipient of various accolades, including 12 Awit Awards, 3 FAMAS Awards and the Myx ...
,
Martin Nievera Martin Ramon Razon Nievera (born February 5, 1963) is a Filipino singer and songwriter. Known for his contemporary love ballads and on-stage personality, he is celebrated as one of the most important figures in local Filipino music. With a care ...
, Jaya, and
Kyla Kyla may refer to: *Kyla (given name) Kyla is a female given name. It is a derivative of the originally Irish and Scottish Gaels, Gaelic Kyle (given name), ''Kyle''. Kyla may refer to: Music * Kyla (Filipino singer), Filipino R&B singer Melani ...
. Yanzon was inspired by the song "
Bluer Than Blue "Bluer Than Blue" is a 1978 song recorded by Michael Johnson. The song was written by noted pop and country songwriter Randy Goodrum. Originally recorded as a demo, "Bluer Than Blue" was taken as the first single from Johnson's subsequent LP, ' ...
".


Awards and nominations


Discography


References


External links

* * * * {{DEFAULTSORT:1728 Filipino boy bands Musical groups disestablished in 2004 Musical groups established in 2001 Filipino contemporary R&B musical groups 2001 establishments in the Philippines Musical groups from Metro Manila 2007 disestablishments in the Philippines Musical groups disestablished in 2007