Johnny Horizon was a

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

used by the

Bureau of Land Management The Bureau of Land Management (BLM) is an agency within the United States Department of the Interior responsible for administering federal lands, U.S. federal lands. Headquartered in Washington, D.C., the BLM oversees more than of land, or one ...

in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

in the 1970s primarily for its anti-

litter Litter consists of waste products that have been discarded incorrectly, without consent, at an unsuitable location. The waste is objects, often man-made, such as aluminum cans, paper cups, food wrappers, cardboard boxes or plastic bottles, but ...

campaign. First used in 1968, and resembling a cigaretteless

Marlboro Man The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive ...

, Johnny Horizon reached his greatest use in the years leading up to the

United States Bicentennial The United States Bicentennial was a series of celebrations and observances during the mid-1970s that paid tribute to historical events leading up to the creation of the United States as an independent republic. It was a central event in the memo ...

celebration, with the ''Johnny Horizon '76 Program''. September 15, 1974 to October 15, 1974 was proclaimed ''Johnny Horizon '76 Clean Up America Month, 1974'' by President

Gerald R. Ford Gerald Rudolph Ford Jr. (born Leslie Lynch King Jr.; July 14, 1913December 26, 2006) was the 38th president of the United States, serving from 1974 to 1977. A member of the Republican Party (United States), Republican Party, Ford assumed the p ...

.Gerald R. Ford: Proclamation 4315 - Johnny Horizon '76 Clean Up America Month, 1974
/ref> Like the better known

Smokey Bear Smokey Bear is an American campaign and advertising icon of the United States Forest Service, U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history to ...

and Woodsy Owl characters of the

United States Forest Service The United States Forest Service (USFS) is an agency within the United States Department of Agriculture, U.S. Department of Agriculture. It administers the nation's 154 United States National Forest, national forests and 20 United States Natio ...

, use of the Johnny Horizon mascot was protected under Federal law (18 U.S.C. 714) beginning in 1970 until his protection was repealed in 1982. The character is no longer used by the Bureau. In 1971, a Johnny Horizon Environmental Test Kit was licensed by the U. S. Department of the Interior and produced by

Parker Brothers Parker Brothers (known as Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. It remained family owne ...

. It included four

air pollution Air pollution is the presence of substances in the Atmosphere of Earth, air that are harmful to humans, other living beings or the environment. Pollutants can be Gas, gases like Ground-level ozone, ozone or nitrogen oxides or small particles li ...

tests and six water pollution tests for young environmental scientists. The Johnny Horizon Environmental Test Kit was marketed to both boys and girls.

References

External links

"Forgotten Characters from Forest History: Johnny Horizon"
''Peeling Back the Bark'', the

Forest History Society The Forest History Society is an American non-profit organization dedicated to the preservation of forest and conservation history."Forest History Society." Echo Project. Center for History and New Media, George Mason University. http://echo.gmu. ...

. Mascots introduced in 1968 Fictional cowboys and cowgirls 1982 disestablishments in the United States Environment of the United States History of environmentalism Public service announcement characters American mascots Male characters in advertising United States Department of the Interior 1968 establishments in the United States {{mascot-stub