John Raymond Zaller (born 1949) is a
political scientist
Political science is the scientific study of politics. It is a social science dealing with systems of governance and Power (social and political), power, and the analysis of political activities, political philosophy, political thought, polit ...
and professor specializing in
public opinion
Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them.
In the 21st century, public opinion is widely thought to be heavily ...
at the
University of California, Los Angeles
The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school the ...
. He was an Editor of the
American Political Science Review
The ''American Political Science Review'' (''APSR'') is a quarterly peer-reviewed academic journal covering all areas of political science. It is an official journal of the American Political Science Association and is published on their behalf ...
. He graduated from
Saint Monica Catholic High School in
Santa Monica
Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...
, CA. He pursued his undergraduate studies at the
University of California, Riverside
The University of California, Riverside (UCR or UC Riverside) is a public university, public Land-grant university, land-grant research university in Riverside, California, United States. It is one of the ten campuses of the University of Cali ...
. He received his Ph.D. from the
University of California, Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...
in 1984.
Career
Zaller is best known for his 1992 book ''
The Nature and Origins of Mass Opinion'', in which he argues that changes in public opinion are due to the influences of political
elite
In political and sociological theory, the elite (, from , to select or to sort out) are a small group of powerful or wealthy people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. Defined by the ...
s. Although he acknowledges the mainstream media's shortcomings, Zaller holds a positive view of "infotainment", arguing that even sensationalist and superficial media coverage of politics serves to inform and does increase awareness of political issues. Zaller teaches undergraduate classes on electoral politics and the mass media's influence on public opinion in election cycles as well as graduate classes on political behavior and intermediate statistical analysis.
Zaller is a part of the
UCLA School of Political Parties, which holds that political parties are created by intense policy demanders, rather than by ambitious politicians.
List of works
* ''The Party Decides: Presidential Nominations Before and After Reform'', 2008, with Marty Cohen, David Karol and
Hans Noel.
University of Chicago Press
The University of Chicago Press is the university press of the University of Chicago, a Private university, private research university in Chicago, Illinois. It is the largest and one of the oldest university presses in the United States. It pu ...
.
* ''
The Nature and Origins of Mass Opinion'', 1992,
Cambridge University Press
Cambridge University Press was the university press of the University of Cambridge. Granted a letters patent by King Henry VIII in 1534, it was the oldest university press in the world. Cambridge University Press merged with Cambridge Assessme ...
.
* ''The American Ethos, Public Attitudes Toward Capitalism and Democracy'', 1984, with Herbert McCloskey,
Harvard University Press
Harvard University Press (HUP) is an academic publishing house established on January 13, 1913, as a division of Harvard University. It is a member of the Association of University Presses. Its director since 2017 is George Andreou.
The pres ...
.
Zaller has also authored numerous academic articles.
Bibliography
*
*''The Nature and Origins of Mass Opinion'' New York: Cambridge University Press
summary
*"Who Gets the News: Measuring Individual Differences in Likelihood of News Reception" with
Vincent Price
Vincent Leonard Price Jr. (May 27, 1911 – October 25, 1993) was an American actor. He was known for his work in the horror film genre, mostly portraying villains. He appeared on stage, television, and radio, and in more than 100 films. Price ...
. ''
Public Opinion Quarterly
''Public Opinion Quarterly'' is a peer-reviewed academic journal published by Oxford University Press for the American Association for Public Opinion Research, covering communication studies, political science, current public opinion, and survey ...
'' 1993.
Notes
External links
Profile on the UCLA Political Science Department website*
1949 births
Living people
American political scientists
University of California, Berkeley alumni
University of California, Los Angeles faculty
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