John Romulus Brinkley (later John Richard Brinkley; July 8, 1885 – May 26, 1942) was an American
quack doctor, broadcaster, marketer and
independent politician
An independent politician or non-affiliated politician is a politician not affiliated with any political party or Bureaucracy, bureaucratic association. There are numerous reasons why someone may stand for office as an independent.
Some politicia ...
. He had no accredited education as a physician and bought his medical degree from a
diploma mill
A diploma mill or degree mill is a business that sells illegitimate diplomas or academic degrees, respectively. The term ''diploma mill'' is also used pejoratively to describe any educational institution with low standards for admission and gradua ...
. Brinkley became known as the "goat-gland doctor" after he achieved national fame, international notoriety, and wealth through the
xenotransplantation
Xenotransplantation (''xenos-'' from the Greek meaning "foreign" or strange), or heterologous transplant, is the transplantation of living cells, tissues or organs from one species to another.[goat
The goat or domestic goat (''Capra hircus'') is a species of Caprinae, goat-antelope that is mostly kept as livestock. It was domesticated from the wild goat (''C. aegagrus'') of Southwest Asia and Eastern Europe. The goat is a member of the ...]
testicles
A testicle or testis ( testes) is the gonad in all male bilaterians, including humans, and is homologous to the ovary in females. Its primary functions are the production of sperm and the secretion of androgens, primarily testosterone.
The ...
into humans. Although Brinkley initially promoted this procedure as a means of curing
male impotence, he later claimed that the technique was a virtual
panacea for a wide range of male ailments. Brinkley operated clinics and hospitals in several states and was able to continue practicing medicine for almost two decades, despite his techniques being thoroughly discredited by the broader medical community.
He was also an advertising and
radio pioneer who began the era of
Mexican border blaster
A border blaster is a broadcast station that, though not licensed as an external service (broadcasting), external service, is, in practice, used to target another country. The term "border blaster" is of North American origin, and usually ass ...
radio.
[Lee, 2002, p. 2.]
Although he was stripped of his license to practice medicine in Kansas and several other states, Brinkley, a demagogue beloved by hundreds of thousands of people in Kansas and elsewhere, nevertheless launched two campaigns for
Kansas governor, one of which was nearly successful. Brinkley's rise to fame and fortune was as quick as his eventual fall was precipitous. At the height of his career, he had amassed millions of dollars, but he died nearly penniless as a result of the large number of malpractice, wrongful death, and fraud suits brought against him.
Early life
Brinkley was born to John Richard Brinkley, a poor mountain man who practiced medicine in
North Carolina
North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
and served as a medic for the
Confederate States Army
The Confederate States Army (CSA), also called the Confederate army or the Southern army, was the Military forces of the Confederate States, military land force of the Confederate States of America (commonly referred to as the Confederacy) duri ...
during the
American Civil War
The American Civil War (April 12, 1861May 26, 1865; also known by Names of the American Civil War, other names) was a civil war in the United States between the Union (American Civil War), Union ("the North") and the Confederate States of A ...
.
[ Brinkley senior's first marriage was annulled because he was underage.][ After he reached adulthood, he married four more times and outlived each of his wives. In 1870, at the age of 42, he married Sarah T. Mingus. Later, the 24-year-old niece of Mingus, Sarah Candice Burnett, moved into the house.][ The family called Brinkley's wife "Sally" to differentiate between the two Sarahs.][ Sarah Burnett gave birth out of wedlock to John Romulus Brinkley in the town of ]Beta
Beta (, ; uppercase , lowercase , or cursive ; or ) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Ancient Greek, beta represented the voiced bilabial plosive . In Modern Greek, it represe ...
, in Jackson County, North Carolina
Jackson County is a county located in the western part of the U.S. state of North Carolina. As of the 2020 census, the population was 43,109. Since 1913, its county seat has been Sylva, which replaced Webster. Cullowhee is the site of Wes ...
, naming her son after his father, and after Romulus
Romulus (, ) was the legendary founder and first king of Rome. Various traditions attribute the establishment of many of Rome's oldest legal, political, religious, and social institutions to Romulus and his contemporaries. Although many of th ...
, the mythical twin suckled by wolves.[ Sarah Burnett died of ]pneumonia
Pneumonia is an Inflammation, inflammatory condition of the lung primarily affecting the small air sacs known as Pulmonary alveolus, alveoli. Symptoms typically include some combination of Cough#Classification, productive or dry cough, ches ...
and tuberculosis
Tuberculosis (TB), also known colloquially as the "white death", or historically as consumption, is a contagious disease usually caused by ''Mycobacterium tuberculosis'' (MTB) bacteria. Tuberculosis generally affects the lungs, but it can al ...
when Brinkley was five.[Lee, 2002, pp. 3–4.] Sarah T. "Aunt Sally" and John Brinkley moved with Sarah Burnett's child to East LaPorte within the same county, near the Tuckasegee River.[ The family had little money during this time.
John Richard Brinkley died when his son was ten years old.][ The young Brinkley attended a one-room log cabin school in the Tuckasegee area, held each year during three or four months of winter. There, Brinkley met Sally Margaret Wike, the daughter of a well-off school board member.][Lee, 2002, p. 8.] Brinkley finished his studies at 16 and began to work carrying mail between local towns, and to learn how to use a telegraph
Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas ...
. He wished, however, to become a doctor.[
]
Family and education
As a telegrapher, Brinkley went to New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
to work for Western Union
The Western Union Company is an American multinational financial services corporation headquartered in Denver, Denver, Colorado.
Founded in 1851 as the New York and Mississippi Valley Printing Telegraph Company in Rochester, New York, the co ...
, after which he moved to New Jersey
New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
to work at one, then another, railway company.[Lee, 2002, pp. 11–12.] In late 1906, he returned home to Aunt Sally after hearing that she was unwell. She died on December 25, 1906.[ Afterward, he was comforted by Sally Wike, age 22 and one year older than Brinkley. They married on January 27, 1907, in Sylva, North Carolina.][ They traveled around posing as Quaker doctors, giving rural towns a ]medicine show
Medicine shows were touring acts (traveling by truck, horse, or wagon teams) that peddled "miracle cure" patent medicines and other products between various entertainments. They developed from European Charlatan, mountebank shows and were common ...
where they hawked a patent medicine
A patent medicine (sometimes called a proprietary medicine) is a non-prescription medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name, and claimed to be effective against minor disorders a ...
.[ Brinkley's next move was to ]Knoxville, Tennessee
Knoxville is a city in Knox County, Tennessee, United States, and its county seat. It is located on the Tennessee River and had a population of 190,740 at the 2020 United States census. It is the largest city in the East Tennessee Grand Division ...
, where he played right-hand man, helping hawk virility "tonics" with a man named Dr. Burke.[Brock, 2008, pp. 7-9]
In 1907, Brinkley settled with his wife in Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, where they celebrated the birth of their daughter Wanda Marion Brinkley on November 5. John Brinkley then enrolled at Bennett Medical College, an unaccredited school with curricula focused on eclectic medicine.[Brock, 2008, p. 15.][Lee, 2002, p. 13.] Brinkley worked for Western Union as a telegrapher at night and attended classes during the day, while debts mounted from tuition, the cost of raising a family, and from Sally's self-centered whims. In 1908, the Brinkleys buried an infant son who had lived only three days.[Lee, 2002, pp. 17–19.]
At school, Brinkley was introduced to the study of glandular extracts and their effects on the human system. He determined that this new field would help move his career forward.[ After two years of studies, and ever-deeper debts, Brinkley doubled his summer workload by taking two shifts at Western Union, but came home one day to find his wife and daughter gone.][ Sally filed for divorce and child support, but after two months of payments, Brinkley kidnapped his daughter and fled with her to Canada. Sally Brinkley, unable to obtain an ]extradition
In an extradition, one Jurisdiction (area), jurisdiction delivers a person Suspect, accused or Conviction, convicted of committing a crime in another jurisdiction, into the custody of the other's law enforcement. It is a cooperative law enforc ...
order from Canada, dismissed her suit for alimony and child support, allowing Brinkley to return to Chicago with the child where the couple reunited in marriage.[
In 1911, before Brinkley was finished with his third year of studies, Sally left him again, and bore him another daughter, Erna Maxine Brinkley, on July 11, 1911, back home in the Tuckasegee area.][ Brinkley left Chicago and his unpaid tuition bills to return to North Carolina and join his family. There, he began working as an "undergraduate physician",][ but failed to establish himself. He moved his family around to different towns in ]Florida
Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
and North Carolina, "packing up and going all the time from one place to another".[
]
Diploma mill
In 1912, Brinkley left his family to try to regain the thread of his education, this time in St. Louis
St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi and the Missouri rivers. In 2020, the city proper had a populatio ...
, Missouri
Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
. He was unable to pay Bennett Medical College the tuition he owed them, so they refused to forward his scholastic records to any of the medical schools that Brinkley had approached.[ Instead, Brinkley bought a certificate from a shady ]diploma mill
A diploma mill or degree mill is a business that sells illegitimate diplomas or academic degrees, respectively. The term ''diploma mill'' is also used pejoratively to describe any educational institution with low standards for admission and gradua ...
known as the Kansas City Eclectic Medical University and returned home. On February 11, 1913, his daughter Naomi Beryl Brinkley was born.[ The family of five immediately moved to New York City, and shortly thereafter to Chicago. When Brinkley refused to give up his goal of becoming a doctor, Sally Brinkley left him one final time, taking the three girls home to North Carolina.][
Brinkley set up a storefront business in ]Greenville, South Carolina
Greenville ( ; ) is a city in Greenville County, South Carolina, United States, and its county seat. With a population of 70,720 at the 2020 United States census, 2020 census, it is the List of municipalities in South Carolina, sixth-most pop ...
, with a man named James E. Crawford (using the alias J. W. Burks).[Lee, 2002, pp. 20–22.] The two opened their shop as the "Greenville Electro Medic Doctors", and placed advertisements to attract men who were concerned about their manly vigor.[ They injected colored water into their patients at $25 a shot (), telling them it was ]Salvarsan
Arsphenamine, also known as Salvarsan or compound 606, is an antibiotic drug that was introduced at the beginning of the 1910s as the first effective treatment for the deadly infectious diseases syphilis, relapsing fever, and African trypanosomias ...
[ or "electric medicine from Germany".][Brock, 2008, p. 21] After two months, the partners hurriedly left town with unpaid rent and utility bills, as well as debts for clothing and pharmaceutical supplies. The local newspaper reported that the duo left about 30 to 40 local merchants with unpaid checks.[ They ended up where Crawford had once lived, in ]Memphis, Tennessee
Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...
.[
]
Second marriage
In Memphis, Brinkley met 21-year-old Minerva Telitha "Minnie" Jones, a friend of Crawford's and the daughter of a local physician. On August 23, 1913, after a four-day courtship,[ Brinkley and Jones married at the ]Peabody Hotel
The Peabody Memphis is a historic luxury hotel in Downtown Memphis, Tennessee, opened in 1925. The hotel is known for the "Peabody Ducks" that live on the hotel rooftop and make daily treks to the lobby. The Peabody is a member of Historic Hot ...
, even though he was still married to Sally Brinkley. Minnie and John Brinkley honeymooned in Kansas City
The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more t ...
, Denver
Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
, Pocatello and Knoxville. Brinkley was arrested in Knoxville and extradited to Greenville where he was put in jail for practicing medicine without a license and for writing bad checks.[ Brinkley told the sheriff that it was all Crawford's fault, and gave investigators enough information that they were able to arrest Crawford in Pocatello. The two former partners met again in jail.][ Brinkley and Minerva had a son, John, who would commit suicide in the 1970s.
Brinkley and Crawford decided to settle out of court with Greenville's angry merchants for a sum of several thousand dollars, most of which Crawford paid. Brinkley's new father-in-law paid Brinkley's bail, but only contributed $200 to his fraudulent debt settlement ().][Brock, 2008, p. 24] Brinkley rejoined Minnie Brinkley in Memphis. There, Sally Brinkley confronted the couple, informing Minnie Brinkley that her husband was a bigamist.[ Minnie and John Brinkley moved to Judsonia, Arkansas, where he again obtained an "undergraduate license" to practice medicine, advertising his specialty as "diseases of women and children".][ He made little profit, and joined the Army Reserve Medical Corps.][
Brinkley accepted an offer to take over the office of another doctor who was moving out of state. Brinkley began to turn a modest profit, and was finally able to pay Bennett Medical University the amount owed for tuition. In October 1914, the Brinkleys moved to Kansas City where he enrolled at that city's Eclectic Medical University to finish out his last year remaining of the education he started at Bennett. After studying the irritations and enlargements of the ]prostate gland
The prostate is an male accessory gland, accessory gland of the male reproductive system and a muscle-driven mechanical switch between urination and ejaculation. It is found in all male mammals. It differs between species anatomically, chemica ...
in elderly men, and paying the university $100 (), Brinkley graduated on May 7, 1915. His diploma from Eclectic allowed him to practice medicine in eight states.[ While in Kansas City, Brinkley took a job as the doctor for the Swift and Company plant, patching minor wounds and studying animal physiology. It was here that Brinkley learned that popular opinion held that the healthiest animal slaughtered at the plant was the goat, something that would prove pivotal to his later medical career.][*Fowler, Gene and Crawford, Bill. Border Radio: Quacks, yodelers, pitchmen, psychics, and other amazing broadcasters of the American airwaves, Texas Monthly Press, Austin. 1987.]
To resolve the possibility of his bigamy being exposed, Minnie pushed Brinkley to file for divorce from Sally, which he did in December 1915. To prevent the court from inquiring of Sally directly, he wrote that they had been married in New York City, and that he did not know her new place of residence. The divorce was finalized on February 21, 1916.[Lee, 2002, pp. 23–24.] Four days later, Minnie and Brinkley were married again, this time in Liberty, Missouri
Liberty is a city in and the county seat of Clay County, Missouri, United States and is a suburb of Kansas City, located in the Kansas City Metro Area. As of the 2020 United States census the population was 30,167. Liberty is home to Willia ...
. Brinkley had not waited the required six months from divorce to subsequent remarriage.[
In 1917, Brinkley, now an Army Reservist, was called up for service during ]World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
. However, he only served a little over two months, most of the duration of which he was sick with a nervous breakdown, before being discharged. In October of the same year, Brinkley and his wife moved to Milford, Kansas
Milford is a city in Geary County, Kansas, United States. As of the 2020 census, the population of the city was 408.
History
Milford was originally called Bachelder, and under the latter name was laid out in 1855. Milford contained a lumber ...
, after having spotted a newspaper advertisement saying the town needed a doctor.[Brock, 2008, pp. 27, 39-40]
Goat gland transplantation
In 1918, Brinkley opened a 16-room clinic in Milford, where he won over the locals immediately by paying good wages, invigorating the local economy, and making house calls on patients afflicted with the virulent and deadly outbreak of the 1918 flu pandemic
The 1918–1920 flu pandemic, also known as the Great Influenza epidemic or by the common misnomer Spanish flu, was an exceptionally deadly global influenza pandemic caused by the Influenza A virus subtype H1N1, H1N1 subtype of the influenz ...
. For all his later infamy as a charlatan, accounts of his success at nursing flu victims back to health, and the lengths to which he went to treat them, were resoundingly positive.[Brock, 2008, p. 39-40]
As recounted in the biography that Brinkley had commissioned, he struck upon the idea of transplanting goat testicles into men when a patient came to him to ask if he could fix someone who was "sexually weak". Brinkley responded by joking that the patient would have no problem if he had "a pair of those buck oat
The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural). Oats appear to have been domesticated as a secondary crop, as their seeds ...
glands in you". The patient then begged Brinkley to try the operation, which Brinkley did, for $150. (The patient's son later told ''The Kansas City Star
''The Kansas City Star'' is a newspaper based in Kansas City, Missouri. Published since 1880, the paper is the recipient of eight Pulitzer Prizes.
''The Star'' is most notable for its influence on the career of President Harry S. Truman and a ...
'' that Brinkley had in fact offered to pay his father "handsomely" if he'd go along with the experiment.)[
At his clinic, Brinkley began to perform more operations he claimed would restore male virility and fertility through implanting the testicular glands of goats in his male patients at a cost of $750 per operation][Brock, 2008, p. 40] (). Following one of his crude operations, the body of a patient would typically absorb the goat tissue as foreign matter. The goat gonads failed to engraft into the body, as they were simply placed within the human male scrotum or the abdomen of women, near the ovaries.
In light of his questionable medical training (75 percent completion at a less-than-reputable medical school), frequency of operating while intoxicated and less-than-sterile operating environments, some patients suffered from infection, and an undetermined number died. Brinkley would be sued more than a dozen times for wrongful death
Wrongful death is a type of legal claim or cause of action against a person who can be held liable for a death. The claim is brought in a civil action, usually by close relatives, as authorized by statute. In wrongful death cases, survivors are ...
between 1930 and 1941.
Soon after Brinkley opened up shop, he scored an advertising coup that made major newspapers come calling: the wife of his first goat gland transplantation patient gave birth to a baby boy. Brinkley began promoting goat glands as a cure for 27 ailments, ranging from dementia to emphysema to flatulence.[Brock, 2008, p. 41] He started a direct mail blitz and hired an advertising agent, who helped Brinkley portray his treatments as turning hapless men into "the ram that am with every lamb".[Brock, 2008, pp. 43-44, 47] His burst of publicity—and his stratospheric claims—attracted the attention of the American Medical Association
The American Medical Association (AMA) is an American professional association and lobbying group of physicians and medical students. This medical association was founded in 1847 and is headquartered in Chicago, Illinois. Membership was 271,660 ...
, which sent an agent to the clinic to investigate undercover. The agent found a woman hobbling around Brinkley's clinic who had been given goat ovaries as a cure for a spinal cord tumor. From then on, Brinkley was on the AMA's radar, including catching the eye of the doctor who would eventually be responsible for his downfall, Morris Fishbein
Morris Fishbein (July 22, 1889 – September 27, 1976) was an American physician and editor of the ''Journal of the American Medical Association'' (''JAMA'') from 1924 to 1950.
Ira Rutkow's ''Seeking the Cure: A History of Medicine in Americ ...
, who made his career exposing medical frauds.[
At the same time, other doctors were also experimenting with gland transplantation, including Serge Voronoff, who had become known for grafting monkey testicles into men. In 1920, Voronoff demonstrated his technique before several other doctors at a hospital in Chicago, at which Brinkley showed up uninvited. Though Brinkley was barred at the door, his appearance elevated his profile in the press, which eventually resulted in his own demonstration at a hospital in Chicago. Brinkley transplanted goat testicles into 34 patients, including a judge, an alderman, a society matron and the chancellor of the now-defunct Chicago Law School (not to be confused with the ]University of Chicago Law School
The University of Chicago Law School is the Law school in the United States, law school of the University of Chicago, a Private university, private research university in Chicago, Illinois. It employs more than 180 full-time and part-time facul ...
), all while the press looked on.[Brock, 2008, pp. 47-48] His public profile grew, and his gland business in Milford continued at a brisk pace.
In 1922, Brinkley traveled to Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
at the invitation of Harry Chandler, owner of the ''Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'', who challenged Brinkley to transplant goat testicles into one of his editors. If the operation was a success, Chandler wrote, he would make Brinkley the "most famous surgeon in America", and if not then he should consider himself "damned".[Brock, 2008, pp. 56-57] California didn't recognize Brinkley's license to practice medicine from the Eclectic Medical University, but Chandler pulled some strings and got him a 30-day permit. The operation was judged a success, and Brinkley received his promised attention in Chandler's paper, which sent many new customers Brinkley's way, including some Hollywood
Hollywood usually refers to:
* Hollywood, Los Angeles, a neighborhood in California
* Hollywood, a metonym for the cinema of the United States
Hollywood may also refer to:
Places United States
* Hollywood District (disambiguation)
* Hollywood ...
film stars.[Brock, 2008, pp. 58-59] Brinkley was so taken with the city—and all the money it represented in the form of potential patients—that he began making plans to relocate his clinic there. But his hopes were dashed when the California medical board denied his application for a permanent license to practice medicine, having found his resume "riddled with lies and discrepancies" (most of which were discovered and pointed out to the board by Fishbein). Brinkley returned to Kansas undaunted and began to expand his clinic in Milford.[Brock, 2008, p. 67]
Brinkley's activities inspired the film industry term ' goat gland'—the grafting of talkie sequences onto silent films to make them marketable.
Brinkley's first radio station
While in Los Angeles, Brinkley toured KHJ, a radio station Chandler owned. He immediately saw the power radio held as an advertising and marketing medium and resolved to build his own to promote his services, even though at the time advertising on public airwaves was very much discouraged. By 1923, he had enough capital to build KFKB ("Kansas First, Kansas Best" or sometimes "Kansas Folks Know Best") using a 1 kilowatt transmitter. That same year, the '' St. Louis Star'' published a scathing expose of medical diploma mills, and in 1924, the '' Kansas City Journal-Post'' followed suit, bringing unwelcome attention Brinkley's way. In July 1924, a grand jury in San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
handed down 19 indictments to people responsible for conferring fake medical degrees, and for some doctors who received them. Brinkley was one, due mostly to his questionable application for a California medical license. When agents from California came to arrest Brinkley, the governor of Kansas, Jonathan M. Davis, refused to extradite him because he made the state too much money.[Brock, 2008, pp. 89-90] Brinkley took to his radio station's airwaves to crow about his victory over the American Medical Association and Fishbein, who by this time had started giving speeches and writing articles for the ''Journal of the American Medical Association'' (''JAMA
''JAMA'' (''The Journal of the American Medical Association'') is a peer-reviewed medical journal published 48 times a year by the American Medical Association. It publishes original research, reviews, and editorials covering all aspects of b ...
'') deriding Brinkley and his treatments as quackery
Quackery, often synonymous with health fraud, is the promotion of fraudulent or Ignorance, ignorant medicine, medical practices. A quack is a "fraudulent or ignorant pretender to medical skill" or "a person who pretends, professionally or public ...
. His gland business made more money than ever, and had begun attracting patients from around the globe.[Brock, 2008, p. 90]
Brinkley spoke for hours on end each day on the radio, primarily promoting his goat gland treatments. He variously cajoled, shamed, and appealed to men's (and women's) egos, and to their desire to be more sexually active. In between Brinkley's own advertisements, his new station featured a variety of entertainment including military bands, French lessons, astrological forecasts, storytelling and exotica such as native Hawaii
Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
an songs, and American roots music including old-time string band, gospel, and early country.[Brock, 2008, pp. 101-102]
The advertising boost his radio station gave him was enormous, and Milford benefited as well; Brinkley paid for a new sewage system and sidewalks, installed electricity, built a bandstand and apartments for his patients and employees, as well as a new post office to handle all of his mail. He was named an "admiral" in the Kansas Navy and sponsored a hometown baseball
Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...
team called the Brinkley Goats.[
Eager for better credentials, in 1925 Brinkley traveled to Europe searching for honorary degrees. After being rebuffed by several institutes in the ]United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
, Brinkley found a willing suitor in the University of Pavia in Italy
Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
. Fishbein and Brinkley's former teacher, Max Thorek, heard about the degree and pressured the Italian government to rescind it. Benito Mussolini
Benito Amilcare Andrea Mussolini (29 July 188328 April 1945) was an Italian politician and journalist who, upon assuming office as Prime Minister of Italy, Prime Minister, became the dictator of Fascist Italy from the March on Rome in 1922 un ...
himself revoked the degree, though Brinkley claimed it until he died.[Brock, 2008, pp. 115-117] Fishbein's interest in putting Brinkley out of business grew and he wrote more articles featuring stories about people who had grown sick or died after seeing Brinkley. But JAMA's readership was mostly restricted to doctors, while Brinkley's radio station poured directly into peoples' homes every day.
After his birth on September 3, 1927, the tiny voice of Brinkley's son John Richard Brinkley III, nicknamed "Johnny Boy", was heard on the radio program. Aware of the baby's arrival after 14 years of marriage, some observers wondered if Brinkley had taken his own goat gland treatment. The Brinkleys denied such rumors.
Medical Question Box
Brinkley began claiming his goat glands could also help male prostate
The prostate is an male accessory gland, accessory gland of the male reproductive system and a muscle-driven mechanical switch between urination and ejaculation. It is found in all male mammals. It differs between species anatomically, chemica ...
problems, and expanded his business again.[Brock, 2008, p. 120] He also started a new radio segment called "Medical Question Box", where he would read listeners' medical complaints over the air and suggest proprietary treatments. These treatments were only available at a network of pharmacies that were members of the "Brinkley Pharmaceutical Association". These affiliated pharmacies sold Brinkley's over-the-counter medicines at highly inflated prices, sent a portion of their profit back to Brinkley and kept the rest.[Brock, 2008, pp. 122-124] It is estimated that this generated $14,000 in profit weekly for Brinkley ( per year). Reports of patients who took Brinkley's suggested treatments showing up sick at another doctor's office began to grow, and eventually Merck & Co. pharmaceuticals, whose medicines Brinkley routinely misprescribed, requested Fishbein take action; the AMA responded that they had no power over Brinkley, save to try to inform the public.[Brock, 2008, p. 130]
''The Kansas City Star'', which owned a radio station that competed with Brinkley's, ran an unfavorable series of reports on him. By 1930, when the Kansas Medical Board held a formal hearing to decide whether Brinkley's medical license should be revoked, Brinkley had signed death certificates for 42 people, many of whom were not sick when they showed up at his clinic. It is unclear how many more of Brinkley's patients may have become ill or later died elsewhere. The medical board revoked his license, stating that Brinkley "has performed an organized charlatanism ... quite beyond the invention of the humble mountebank".[
Six months after losing his medical license, the ]Federal Radio Commission
The Federal Radio Commission (FRC) was a government agency that regulated United States radio communication from its creation in 1927 until 1934, when it was succeeded by the Federal Communications Commission (FCC). The FRC was established by ...
refused to renew his station's broadcasting license, finding that Brinkley's broadcasts were mostly advertising, which violated international treaties, that he broadcast obscene material, and that his Medical Question Box series was "contrary to the public interest". He sued the commission, but the courts upheld the revocation and the case ''KFKB Broadcasting Association v. Federal Radio Commission'' became a landmark case in broadcast law.
Political career
Brinkley reacted to losing his medical and broadcast licenses by launching a bid to become the Governor of Kansas, a political position that would enable him to appoint his own members to the medical board and thus regain his right to practice medicine in the state. He kicked off his candidacy just three days after he lost his medical license, using his radio station to help his campaign. At his side was KFKB's biggest country-music star, Roy Faulkner, who took to the stage with guitar and hat in hand. A populist
Populism is a contested concept used to refer to a variety of political stances that emphasize the idea of the " common people" and often position this group in opposition to a perceived elite. It is frequently associated with anti-establis ...
, Brinkley campaigned on a vague program of public works (a state lake in every county), education (free textbooks for public schoolchildren and increased educational opportunities for blacks), lower taxes, and old-age pensions. He appealed to the immigrant vote by putting German and Swedish-speaking people on the air at KFKB. Brinkley enlisted a pilot with his own plane (Brinkley dubbed it ''The Romancer'')[ to deliver him in grand style at his campaign rallies. In short, Brinkley was a master of the publicity stunt; when a prominent newspaper reporter ran an article critical of his qualifications to run a state, Brinkley sent him a goat.
]
His campaign was conducted as an independent write-in candidate, because he waited to declare his candidacy until September, after the ballots had already been printed. Three days before the election, the Kansas attorney general (who had prosecuted Brinkley before the medical board) announced that the rules surrounding write-in candidates had changed, and that the doctor's name could only be written in one specific way for the vote to count (as J. R. Brinkley). As a write-in candidate, he received more than 180,000 votes (29.5 percent of the vote) and lost to Harry Hines Woodring, later Secretary of War
The secretary of war was a member of the U.S. president's Cabinet, beginning with George Washington's administration. A similar position, called either "Secretary at War" or "Secretary of War", had been appointed to serve the Congress of the ...
in the cabinet of President Franklin D. Roosevelt
Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...
. An article published at the time in ''The Des Moines Register
''The Des Moines Register'' is the daily morning newspaper of Des Moines, Iowa, United States.
History Early period
The first newspaper in Des Moines was the ''Iowa Star''. In July 1849, Barlow Granger began the paper in an abandoned log cab ...
'' estimated that between 30,000 and 50,000 ballots were disqualified in this manner. Woodring later admitted that had those votes counted, Brinkley would have won.
Brinkley ran again in 1932 as an Independent, receiving 244,607 votes (30.6 percent of the vote), losing to Republican Alf Landon
Alfred Mossman Landon (September 9, 1887October 12, 1987) was an American oilman and politician who served as the 26th governor of Kansas from 1933 to 1937. A member of the Republican Party, he was the party's nominee in the 1936 presidential ...
, later Republican nominee for president in 1936
Events January–February
* January 20 – The Prince of Wales succeeds to the throne of the United Kingdom as King Edward VIII, following the death of his father, George V, at Sandringham House.
* January 28 – Death and state funer ...
.
His prospects for success in Kansas destroyed, Brinkley sold KFKB to an insurance company and decided to move closer to the Mexican border, where he could operate a high-power radio station with impunity. Though he could no longer practice medicine in Kansas, he kept his Milford clinic open and put two of his protégés in charge. Wooed by the prospect of being a big fish in a very small pond, Brinkley relocated to Del Rio, Texas
Del Rio (in Spanish language, Spanish, ''Del Río'', "from the river") is a city in and the county seat of Val Verde County, Texas, Val Verde County in southwestern Texas, United States. As of 2020 United States census, 2020, Del Rio had a popul ...
, which lay just across a bridge from Mexico.
Brinkley became a Nazi
Nazism (), formally named National Socialism (NS; , ), is the far-right politics, far-right Totalitarianism, totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During H ...
sympathizer later in the 1930s. He donated $629 to the Silver Legion of America in 1939.
Brinkley and radio
The Mexican government, eager to get even with its northern neighbors for dividing up North America's radio frequencies without giving any to Mexico, granted Brinkley a 50,000-watt radio license and construction began on XER, his new "border blaster
A border blaster is a broadcast station that, though not licensed as an external service (broadcasting), external service, is, in practice, used to target another country. The term "border blaster" is of North American origin, and usually ass ...
" across the bridge from Del Rio in Villa Acuña, Coahuila
Coahuila, formally Coahuila de Zaragoza, officially the Free and Sovereign State of Coahuila de Zaragoza, is one of the 31 states of Mexico. The largest city and State Capital is the city of Saltillo; the second largest is Torreón and the thi ...
(since renamed Ciudad Acuña).[ Brinkley achieved this with the help of Esther O. Crosby, owner of Mrs Crosby's Cafe in Acuña.][Brock, 2008, p. 198-199] As construction got underway, Fishbein and the U.S. State Department desperately searched for a way to shut Brinkley down. Under heavy pressure from the State Department, the Mexican government halted construction on XER, but it was only temporary. Within weeks, construction resumed and soon two towers reached into the sky. XER, at 840 kilohertz on the AM dial, radiated by a sky wave antenna, made its first broadcast in October 1931. Brinkley called it the "Sunshine Station Between the Nations".
Brinkley used his new border blaster to resume his campaign for governor by using the telephone to call in his broadcasts to the transmitter. This approach did not work, and he lost yet another political campaign; he would lose again in 1934. Though Brinkley's American radio license had been revoked, XER's signal was so strong that it could still be heard in Kansas. In 1932, the Mexican government allowed Brinkley to increase his wattage to 150,000 watts. Several months later, Brinkley was allowed to increase to one million watts, "making XER far and away the most powerful radio station on the planet" that, on a clear night, could be heard as far away as Canada. According to accounts of the time, the signal was so strong that it turned on car headlights, made bedsprings hum, and caused broadcasts to bleed into telephone conversations. Local residents claimed to not need a radio to hear Brinkley's station; with ranchers claiming that they received it through their metal fences and in their dental appliances.
Brinkley continued his old radio format of medical advice keyed to advertising products. Male listeners were offered an array of expensive concoctions which included Mercurochrome injections and pills, all designed to help them regain their sexual prowess. At the clinic in the hotel where he lived, he also performed prostate operations. He also began selling airtime to other advertisers (at $1,700 an hour, ), giving rise to new hucksters shilling products such as "Crazy Water Crystals", "genuine simulated" diamonds, life insurance, and an array of religious paraphernalia, including what was purported to be autographed pictures of Jesus Christ
Jesus (AD 30 or 33), also referred to as Jesus Christ, Jesus of Nazareth, and many Names and titles of Jesus in the New Testament, other names and titles, was a 1st-century Jewish preacher and religious leader. He is the Jesus in Chris ...
. Brinkley also continued packing his radio lineup with up-and-coming country and roots singers whose careers his radio station helped launch (including Patsy Montana, Red Foley
Clyde Julian "Red" Foley (June 17, 1910 – September 19, 1968) was an American musician who made a major contribution to the growth of country music after World War II.
For more than two decades, Foley was one of the biggest stars of the gen ...
, Gene Autry
Orvon Grover "Gene" Autry (September 29, 1907 – October 2, 1998), nicknamed the Singing Cowboy, was an American actor, musician, singer, composer, rodeo performer, and baseball team owner, who largely gained fame by singing in a Crooner ...
, Jimmie Rodgers
James Charles Rodgers ( – ) was an American singer, songwriter, and musician who rose to popularity in the late 1920s. Widely regarded as the "Honorific nicknames in popular music, Father of Country Music", he is best known for his di ...
, the Carter Family
The Carter Family was an American folk music group that recorded and performed between 1927 and 1956. Regarded as one of the most important music acts of the early 20th century, they had a profound influence on the development of bluegrass, c ...
, the Pickard Family, and others). Del Rio became known as "Hillbilly Hollywood".
When the FRC banned what they called "spooks" (mind readers, fortune-tellers and other mystics) from broadcasting on U.S. radio in 1932, many of them followed Brinkley's model, opening their own border blasters in Mexico. By 1932, 11 such stations had opened, including XENT, XERB, XELO, XEG and XEPN.
Brinkley was still shuttling back and forth from Milford to Del Rio, often broadcasting from XER over the telephone. In 1932, Congress passed a law prohibiting studios in the United States from being connected to transmitters in Mexico by telephone, known as the Brinkley Act. Unfazed, Brinkley began using some of the first "electrical transcriptions
Electrical transcriptions are special phonograph recordings made exclusively for radio broadcasting,Browne, Ray B. and Browne, Pat, eds. (2001). ''The Guide to United States Popular Culture''. The University of Wisconsin Press. . P. 263. which wer ...
"—what today would be called pre-recordings—to circumvent the law. Around this time, Brinkley decided to sever the rest of his ties to Kansas, closing down his hospital there and opening a new one in Del Rio, which took up three floors of the Roswell Hotel, where he lived with his wife.
In 1934, Mexico revoked Brinkley's broadcast license, the result of pressure from the United States. Soldiers from the Mexican army arrived at the station's doorstep to shut him down, and for a time he had to broadcast from nearby XEPN, located in Piedras Negras, Coahuila
Piedras Negras ( ) is a city and seat of the surrounding municipality of the same name in the Mexican state of Coahuila. It stands at the northeastern edge of Coahuila on the Mexico–United States border, across the Rio Grande from Eagle Pass ...
.
Though Brinkley continued to perform the occasional goat gland transplant, in Texas his practice shifted mostly to performing slightly modified vasectomies and prostate "rejuvenations" for which he charged up to $1,000 per operation (), and prescribed his own proprietary medicine for after-care. His business, fueled by radio advertisements and speeches, continued to thrive, and he opened another clinic in San Juan, Texas, specializing in the colon. By 1936, Brinkley had amassed enough wealth to build a mansion for himself and his wife on of land. Brinkley boasted a stable of a dozen Cadillacs, a greenhouse, a foaming fountain garden surrounded by 8,000 bushes, exotic animals imported from the Galapagos Islands, and a swimming pool with a diving tower. Brinkley continued living high in Del Rio, until in 1938 a rival doctor began cutting into Brinkley's business by offering similar procedures much more cheaply. When Del Rio's city elders refused to put the competitor out of business, Brinkley closed up shop and reopened in downtown Little Rock, Arkansas
Little Rock is the List of capitals in the United States, capital and List of municipalities in Arkansas, most populous city of the U.S. state of Arkansas. The city's population was 202,591 as of the 2020 census. The six-county Central Arkan ...
, with another hospital at what is now Marylake Monastery. His competition from Del Rio opened a new cancer center in Eureka Springs, Arkansas
Eureka Springs is a city in Carroll County, Arkansas, United States, and one of two county seats for the county. It is located in the Ozark Mountains of northwest Arkansas, near the border with Missouri. As of the 2020 census, the city popula ...
, about northwest of Little Rock.
Trial and death
In 1938, Brinkley's old nemesis, Morris Fishbein, entered the picture again with a vengeance, publishing a two-part series called "Modern Medical Charlatans" that included a thorough repudiation of Brinkley's checkered career, as well as exposing his questionable medical credentials. Brinkley sued Fishbein for libel and $250,000 in damages (). The trial began on March 22, 1939, before Texas judge R. J. MacMillan. A few days later, the jury found for Fishbein, stating that Brinkley "should be considered a charlatan and a quack in the ordinary, well-understood meaning of those words". The jury verdict unleashed a barrage of lawsuits against Brinkley, by some estimates well over $3 million in total value. Also around this time, the Internal Revenue Service
The Internal Revenue Service (IRS) is the revenue service for the Federal government of the United States, United States federal government, which is responsible for collecting Taxation in the United States, U.S. federal taxes and administerin ...
began investigating him for tax fraud. He declared bankruptcy in 1941, the same year implementation of the North American Regional Broadcasting Agreement
The North American Regional Broadcasting Agreement (NARBA, ; ) refers to a series of international treaties that defined technical standards for AM band (mediumwave) radio stations. These agreements also addressed how frequency assignments were d ...
provided an avenue for the United States to get Mexico to shut down XERA.
Soon after his bankruptcy, the U.S. Post Office Department began investigating him for mail fraud, and Brinkley became a patient himself, having suffered three heart attacks and the amputation of one of his legs due to poor circulation. On May 26, 1942, Brinkley died penniless of heart failure in San Antonio
San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
; the mail fraud case had not yet come to trial. He was later buried at Forest Hill Cemetery in Memphis, Tennessee
Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...
.
In early 2017, the bronze winged angel atop his grave column was cut off and stolen, in an ongoing spate of similar robberies from Memphis cemeteries.
His house, commonly called the Brinkley Mansion, still stands today at 512 Qualia Drive in Del Rio and has been designated Texas Historic Landmark number 13015.
Legacy
*Brinkley's life and career is the subject of several books written in the 20th and 21st centuries, including works by Clement Wood (1934 or 1936), Gerald Carson (1960), R. Alton Lee (2002), and Pope Brock (2008).
*In 2012, Brinkley was featured in episode 1 of season 3 of the Travel Channel
Travel Channel (stylized as Trvl Channel since 2018) is an American pay television television channel, channel owned by Warner Bros. Discovery, who previously owned the channel from 1997 to 2007. The channel is headquartered in Manhattan, with ...
series '' Mysteries at the Museum''.
*In 2016, director Penny Lane made ''Nuts!'', a documentary about Brinkley's life that uses animation to illustrate scenes from his life.
*The '' Reply All'' podcast episode #86, "Man of the People", is about Brinkley's life.
*In 2017, it was announced that a movie based on the podcast episode, directed and written by Richard Linklater
Richard Linklater (; born July 30, 1960) is an American filmmaker. He is known for making films that deal thematically with suburban culture and the effects of the passage of time. In 2015, Linklater was included on the annual ''Time'' 100 li ...
and starring Robert Downey Jr.
Robert John Downey Jr. (born April 4, 1965), also known as RDJ, is an American actor. One of the highest-grossing actors of all time, his films as a leading actor have grossed over $14 billion worldwide. In 2008, Downey was named by ''Time ...
, was in development.
*In 2020, Untitled Theater Company No. 61 released a four-part audio drama podcast by Edward Einhorn and hosted by Dan Butler, entitled ''The Resistible Rise of J. R. Brinkley''
*In 2024, BBC Radio 4
BBC Radio 4 is a British national radio station owned and operated by the BBC. The station replaced the BBC Home Service on 30 September 1967 and broadcasts a wide variety of spoken-word programmes from the BBC's headquarters at Broadcasti ...
aired a play, written by Graeme Garden
David Graeme Garden (born 18 February 1943) is a Scottish comedian, actor, author, artist and television presenter. He is best known as a member of The Goodies and a regular panellist on '' I'm Sorry I Haven't a Clue''.
Early life and educati ...
, about Brinkley's life titled The Goat Doctor.
References
;Sources
* Branyan, Helen B. "Medical Charlatanism: The Goat Gland Wizard of Milford, Kansas." The ''Journal of Popular Culture'' 25#1 (1991): 31–37
online
* Bonner, Thomas Neville
''The Kansas doctor: a century of pioneering''
University of Kansas Press, 1959, p. 210.
* Brinkley, John R
''Dr. Brinkley's Doctor Book''
J.R. Brinkley, 1937.
* Brock, Pope
''Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam''
Crown Publishing. 2008.
* Carson, Gerald
''The Roguish World of Doctor Brinkley''
Rinehart, New York, 1960.
* Clark, Carroll D., and Noel P. Gist. "Dr. John R. Brinkley: A Case Study In Collective Behavior." ''Kansas Journal of Sociology'' (1966): 52–58
in JSTOR
* Fowler, Gene and Crawford, Bill
''Border Radio: Quacks, yodelers, pitchmen, psychics, and other amazing broadcasters of the American airwaves''
Texas Monthly Press, Austin. 1987.
* Hale, Will Thomas and Merritt, Dixon Lanier
''A History of Tennessee and Tennesseans, Volume VII''
Lewis Publishing, 1913, pp. 2026–2027.
* Lee, R. Alton
''The Bizarre Careers of John R. Brinkley''
University Press of Kentucky. 2002.
* Lichty, Lawrence Wilson and Topping, Malachi C
''American broadcasting: a source book on the history of radio and television''
Hastings House, 1975, p. 558.
* Musial, Matthew
''Doctor Brinkley: A Man and His Calling''
illustrated, Del Rio. 1983. (16 page comic book biography)
* Resler, Ansel Harlan
''The Impact of John R. Brinkley on Broadcasting in the United States''
Northwestern University, 1958
* Riney‐Kehrberg, Pamela. "The radio diary of Mary Dyck, 1936–1955: The listening habits of a Kansas farm woman." ''Journal of Radio Studies'' 5.2 (1998): 66–79.
* Rudel, Anthony J
''Hello, Everybody!''
Harcourt, 2008.
* Shelby, Maurice E. "John R. Brinkley and the Kansas City Star." ''Journal of Broadcasting & Electronic Media'' 22#1 (1978): 33–45
online
* Wallis, James Harold
''The politician; his habits, outcries, and protective coloring''
Arno Press, 1974.
* Wood, Clement
''The Life of a Man: A Biography of John R. Brinkley''
Goshorn, 1937.
External links
Audio clip of Brinkley at Wfmu.org
NPR's On the Media Story about Brinkley
A photo of one of Brinkley's campaign trucks
A promotional pamphlet for Brinkley's hospitals
* A 1921 book promoting Brinkley's practice
The Memory Palace, history podcast episode: "You Know You’re Sick"
Nuts!
- the official website of the movie
- audio drama podcast
John R. Brinkley papers
Kansas Historical Society
The Kansas Historical Society is the official state historical society of Kansas.
Headquartered in Topeka, it operates as "the trustee of the state" for the purpose of maintaining the state's history and operates the Kansas Museum of Histor ...
- papers and radio broadcast recordings
{{DEFAULTSORT:Brinkley, John
1885 births
1942 deaths
American amputees
American Nazis
American political candidates
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American radio personalities
Antisemitism in Kansas
Kansas independents
Patent medicine businesspeople
People from Del Rio, Texas
People from Geary County, Kansas
People from Jackson County, North Carolina
Pseudoscientific diet advocates
20th-century American far-right politicians