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John Norman Button (30 June 19338 April 2008) was an Australian politician, who served as a senior minister in the Hawke and Keating
Labor Labour or labor may refer to: * Childbirth, the delivery of a baby * Labour (human activity), or work ** Manual labour, physical work ** Wage labour, a socioeconomic relationship between a worker and an employer ** Organized labour and the labour ...
governments. He was notable for the Button car plan, which involved modernising Australia's car industry by reducing
tariff A tariff is a tax imposed by the government of a country or by a supranational union on imports or exports of goods. Besides being a source of revenue for the government, import duties can also be a form of regulation of foreign trade and p ...
s and government protection.


Biography

Button was born in
Ballarat Ballarat ( ) is a city in the Central Highlands of Victoria, Australia. At the 2021 Census, Ballarat had a population of 116,201, making it the third largest city in Victoria. Estimated resident population, 30 June 2018. Within months of Vi ...
, Victoria, and was educated at The Geelong College and the
University of Melbourne The University of Melbourne is a public research university located in Melbourne, Australia. Founded in 1853, it is Australia's second oldest university and the oldest in Victoria. Its main campus is located in Parkville, an inner suburb n ...
where he graduated in arts and law. He became a lawyer with Maurice Blackburn & Co and later a barrister in
Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a me ...
and became active in the
Australian Labor Party The Australian Labor Party (ALP), also simply known as Labor, is the major centre-left political party in Australia, one of two major parties in Australian politics, along with the centre-right Liberal Party of Australia. The party forms ...
from the late 1950s. In the 1960s he joined a group of other middle-class Labor activists, such as
John Cain John Cain may refer to: *John Cain (34th Premier of Victoria) (1882–1957), Australian politician *John Cain (41st Premier of Victoria) (1931–2019), Australian politician, son of the above *John Cain (lawyer), Victorian Government Solicitor (200 ...
, Barry Jones, Richard McGarvie, Frank Costigan and Michael Duffy, known as "the Participants" whose objective was to end
Left-wing Left-wing politics describes the range of political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in so ...
control of the
Victorian Victorian or Victorians may refer to: 19th century * Victorian era, British history during Queen Victoria's 19th-century reign ** Victorian architecture ** Victorian house ** Victorian decorative arts ** Victorian fashion ** Victorian literature ...
branch of the Labor Party. In 1963, Button was invited to run as the Labor candidate for the seat of Chisholm, which was safely held by Wilfrid Kent Hughes. Party members recall that at the declaration of the poll Kent Hughes stood up and said in patrician tones, "It was a fair fight." To which Button replied, "It was neither fair nor a fight. I gained a swing of one: my mother." In 1970, the Participants formed an alliance with the federal Labor leader
Gough Whitlam Edward Gough Whitlam (11 July 191621 October 2014) was the 21st prime minister of Australia, serving from 1972 to 1975. The longest-serving federal leader of the Australian Labor Party (ALP) from 1967 to 1977, he was notable for being the he ...
and the President of the
Australian Council of Trade Unions The Australian Council of Trade Unions (ACTU), originally the Australasian Council of Trade Unions, is the largest peak body representing workers in Australia. It is a national trade union centre of 46 affiliated unions and eight trades and ...
, Bob Hawke, to bring about intervention in the Victorian branch by the Federal Executive. Button became part of the interim Advisory Council which took over the branch after intervention, and in 1974 he was elected to the Australian Senate as a strong supporter of Whitlam. Button remained a backbencher during the remaining 18 months of the Whitlam government. He was elected to the Opposition Shadow Ministry in 1976 and was elected Deputy Labor Leader in the Senate in 1977. From 1980 to 1983 he was Leader of the Opposition in the Senate and Shadow Minister for Communications. He was also a member of the Labor National Executive. A close friend of Labor Leader
Bill Hayden William George Hayden (born 23 January 1933) is an Australian politician who served as the 21st governor-general of Australia from 1989 to 1996. He was Leader of the Labor Party and Leader of the Opposition from 1977 to 1983, and served as ...
, Button decided during 1982 that Hayden could not lead the party to victory at the election due in late 1983. When Liberal Prime Minister
Malcolm Fraser John Malcolm Fraser (; 21 May 1930 – 20 March 2015) was an Australian politician who served as the 22nd prime minister of Australia from 1975 to 1983, holding office as the leader of the Liberal Party of Australia. Fraser was raised on hi ...
called a snap election in February 1983, it was Button who told Hayden that he must resign immediately to make way for Bob Hawke. Button tapping Hayden on the shoulder would later be compared to Bill Shorten switching his support from
Julia Gillard Julia Eileen Gillard (born 29 September 1961) is an Australian former politician who served as the 27th prime minister of Australia from 2010 to 2013, holding office as leader of the Australian Labor Party (ALP). She is the first and only ...
to
Kevin Rudd Kevin Michael Rudd (born 21 September 1957) is an Australian former politician and diplomat who served as the 26th prime minister of Australia from 2007 to 2010 and again from June 2013 to September 2013, holding office as the leader of the ...
in 2013. Button did not live to see this comparison as he died in 2008. In 1983, when Hawke became Prime Minister, Button became Minister for Industry and Commerce, a post he held until 1993 and making him the longest serving minister in this portfolio. During this period Button carried through major changes in industry policy, lowering
tariffs A tariff is a tax imposed by the government of a country or by a supranational union on imports or exports of goods. Besides being a source of revenue for the government, import duties can also be a form of regulation of foreign trade and po ...
and reducing other forms of
protectionism Protectionism, sometimes referred to as trade protectionism, is the economic policy of restricting imports from other countries through methods such as tariffs on imported goods, import quotas, and a variety of other government regulation ...
. This caused large job losses in manufacturing industry and provoked bitter opposition among Labor's trade union base. Button was responsible for the Button car plan, which reorganised the Australian car industry in an attempt to make it competitive without tariff protection. One component of the plan was the sharing of models by local manufacturers, for example, Holden shared models with
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
, and Ford shared models with Nissan. However,
badge engineering In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a man ...
proved unpopular from buyers, who preferred original models to their rebadged versions, and with manufacturers themselves. Button resigned from the Senate on 31 March 1993, before his term expired on 1 July 1993. His successor,
Kim Carr Kim John Carr (born 2 July 1955) is an Australian former politician who served as a Senator for Victoria between 1993 and 2022. Representing the Labor Party, he was a minister in the Rudd and Gillard Governments. Carr is a graduate of the Un ...
, who was elected in the 1993 election, was appointed to finish the remaining months of the term. In retirement he remained active in Labor affairs and published several volumes of amusing memoirs. He led a number of trade missions, joined company boards and served as a professorial fellow at
Monash University Monash University () is a public research university based in Melbourne, Victoria, Australia. Named for prominent World War I general Sir John Monash, it was founded in 1958 and is the second oldest university in the state. The university h ...
. His son, James, is a prominent journalist. In October 1994, more than 18 months after his retirement from the Senate, Button came out publicly to respond to an account made by Hawke in his memoirs. In his memoirs, Hawke wrote that in 1990, his then deputy and the man who would depose him, Keating had asked the rhetorical question of "What has the US ever done for us?" during a meeting of Federal Cabinet's security committee to decide Australia's involvement in the Gulf War. Button responded to this account by stating that it was he not Keating who had asked that rhetorical question.


Death

John Button died on 8 April 2008 from
pancreatic cancer Pancreatic cancer arises when cells in the pancreas, a glandular organ behind the stomach, begin to multiply out of control and form a mass. These cancerous cells have the ability to invade other parts of the body. A number of types of panc ...
.


References


Bibliography

*Button, John (1994), ''Flying the kite: Travels of an Australian politician'', Sydney: Random House. . *Button, John (1996), ''On the loose'', Melbourne: Text Publishing. . *Button, John (1998), ''As it happened'', Melbourne: Text Publishing. . *Weller, Patrick (1999), ''Dodging raindrops: John Button, a Labor life'', Sydney: Allen & Unwin. . *Button, James (2012), ''Speechless: A year in my father's business'', Melbourne: Melbourne University Press. .


External links

* * James Butto
talk
at ANU's National Centre of Biography about his "accidental" biography of his father ''Speechless: A Year in My Father's Business'' (2012), 31 July 2014.   {{DEFAULTSORT:Button, John 1933 births 2008 deaths Australian Labor Party members of the Parliament of Australia People from Ballarat Members of the Cabinet of Australia Members of the Australian Senate Members of the Australian Senate for Victoria Deaths from pancreatic cancer Deaths from cancer in Victoria (Australia) People educated at Geelong College Melbourne Law School alumni 20th-century Australian politicians Government ministers of Australia