John Bogle
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John Clifton "Jack" Bogle (May 8, 1929 – January 16, 2019) was an American investor,
business magnate A business magnate, also known as an industrialist or tycoon, is a person who is a powerful entrepreneur and investor who controls, through personal enterprise ownership or a dominant shareholding position, a firm or industry whose goods or ser ...
and philanthropist. He was the founder and chief executive of
The Vanguard Group The Vanguard Group, Inc. is an American registered investment adviser founded on May 1, 1975, and based in Malvern, Pennsylvania, with about $10.4 trillion in global assets under management as of 31 January 2025. It is the largest provide ...
and is credited with popularizing the
index fund An index fund (also index tracker) is a mutual fund or exchange-traded fund (ETF) designed to follow certain preset rules so that it can replicate the performance of a specified basket of underlying investments. The main advantage of index fun ...
. An avid investor and money manager himself, he preached investment over speculation, long-term patience over short-term action and reducing broker fees as much as possible. An ideal investment vehicle for Bogle was a low-cost index fund representing the entire US market, held over a lifetime with
dividend A dividend is a distribution of profits by a corporation to its shareholders, after which the stock exchange decreases the price of the stock by the dividend to remove volatility. The market has no control over the stock price on open on the ex ...
s reinvested. His 1999 book '' Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor'' became a bestseller and is considered a classic within the investment community.


Early life and education

John Bogle was born on May 8, 1929, in
Montclair, New Jersey Montclair is a Township (New Jersey), township in Essex County, New Jersey, Essex County in the U.S. state of New Jersey. Situated on the cliffs of the Watchung Mountains, Montclair is a commercial and cultural hub of North Jersey and a diverse ...
, to William Yates Bogle, Jr. and Josephine Lorraine Hipkins. He was the great grandson of Philander Banister Armstrong, who Bogle referred to as his "spiritual progenitor". Armstrong was the founder and president of the Phoenix Mutual Fire Insurance Company and is noted for his attempt to reform the fire and life insurance industries. His Scottish-American family was harmed by the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
. They were well-off but lost it all. His father fell into alcoholism, which resulted in his parents' divorce. Bogle and his twin, David, attended
Manasquan High School Manasquan High School is a four-year comprehensive community public high school that serves students in ninth through twelfth grade from Manasquan, in Monmouth County, in the U.S. state of New Jersey, operating as the lone high school of the ...
near the New Jersey shore for a time. Their academic record there enabled them to transfer to Blair Academy on work scholarships. The twin remained close throughout their adult lives. At Blair, Bogle showed a particular aptitude for mathematics with numbers and computations fascinating him. In 1947, Bogle graduated from Blair Academy
cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sout ...
and was accepted at
Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...
, where he studied economics and investment. During his university years, Bogle studied the mutual fund industry. He spent his junior and senior years working on his thesis "The Economic Role of the Investment Company". Bogle graduated magna cum laude from Princeton in 1951 and was soon hired by Walter L. Morgan, founder of the Wellington Fund, reportedly as a result of Morgan reading his 130-page thesis.


Investment career

After graduating from Princeton, Bogle sought a position in banking or investments. Hired by Morgan at the Wellington Fund, Bogle was promoted to assistant manager in 1955, at which time he was able to analyze the company and its investment department. Bogle persuaded Wellington to change its strategy of concentrating on a single fund and to create a new fund. Eventually he succeeded, and the new fund became a turning point in his career. After successfully climbing through the ranks, Bogle replaced Morgan as chairman of Wellington's mutual funds in 1970 but was later fired for an "extremely unwise" merger that he had approved. It was a poor decision which he later considered his biggest career mistake, stating: "The great thing about that mistake, which was shameful and inexcusable and a reflection of immaturity and confidence beyond what the facts justified, was that I learned a lot." He was motivated to form an index fund partly as a result of the merger's aftermath, the terms of which prohibited him from managing money directly on behalf of clients. Following an index created by
Standard & Poor's S&P Global Ratings (previously Standard & Poor's and informally known as S&P) is an American credit rating agency (CRA) and a division of S&P Global that publishes financial research and analysis on stocks, bonds, and commodities. S&P is co ...
allowed the creation of a fund that Bogle himself did not oversee. In 1974, Bogle founded
The Vanguard Group The Vanguard Group, Inc. is an American registered investment adviser founded on May 1, 1975, and based in Malvern, Pennsylvania, with about $10.4 trillion in global assets under management as of 31 January 2025. It is the largest provide ...
, which is now one of the most respected and successful companies in the investment world. In 1999, ''Fortune'' magazine named Bogle as "one of the four investment giants of the twentieth century". In 1975, Bogle introduced the first index mutual fund, coined "Bogle's Folly" by critics and derided as unamerican for its new, passive approach. In 1976, influenced by the works of
Paul Samuelson Paul Anthony Samuelson (May 15, 1915 – December 13, 2009) was an American economist who was the first American to win the Nobel Memorial Prize in Economic Sciences. When awarding the prize in 1970, the Swedish Royal Academies stated that he "h ...
, Bogle created the First Index Investment Trust (a precursor to the Vanguard 500 Index Fund) as one of the first index mutual fund available to the general public. It was not immediately well received by individuals or the investment industry but is now lauded by investment legend
Warren Buffett Warren Edward Buffett ( ; born August 30, 1930) is an American investor and philanthropist who currently serves as the chairman and CEO of the conglomerate holding company Berkshire Hathaway. As a result of his investment success, Buffett is ...
, among others. In a 2005 speech, Samuelson ranked "this Bogle invention along with the invention of the wheel, the alphabet, Gutenberg printing". In 1984, Bogle met with the management team of Primecap to launch a fund together. In November 1984, the Vanguard Primecap Fund was launched. Bogle suffered heart issues in the 1990s, subsequently relinquishing his role as Vanguard CEO in 1996. His successor was John J. Brennan, his handpicked heir and second-in-command, whom he had hired in 1982. Bogle, who was then 66 and "considered past the age for a healthy heart transplant", had a successful heart transplant in 1996. His subsequent return to Vanguard with the title of senior chairman led to conflict between Bogle and Brennan. Bogle left the company in 1999 and moved to Bogle Financial Markets Research Center, a small research institute not directly connected to Vanguard but located on the Vanguard campus.


Investment philosophy

The idea of
passive investing Passive may refer to: * Passive voice, a grammatical voice common in many languages, see also Pseudopassive * Passive language, a language from which an interpreter works * Passivity (behavior), the condition of submitting to the influence of on ...
in a fund that mirrors the entire stock market developed in the 1960s, mainly among
University of Chicago The University of Chicago (UChicago, Chicago, or UChi) is a Private university, private research university in Chicago, Illinois, United States. Its main campus is in the Hyde Park, Chicago, Hyde Park neighborhood on Chicago's South Side, Chic ...
researchers who found it was difficult or impossible to consistently pick winning stocks that will perform better than average. These researchers also argued that transaction and management costs were a significant drain on long-term investing returns. The first
index fund An index fund (also index tracker) is a mutual fund or exchange-traded fund (ETF) designed to follow certain preset rules so that it can replicate the performance of a specified basket of underlying investments. The main advantage of index fun ...
available to the general public was established in 1973 by
Rex Sinquefield Rex Andrew Sinquefield (; born September 7, 1944) is an American businessman, investor, and philanthropist who has been called an "index-fund pioneer" for creating the first passively managed index fund open to the general public. Sinquefield wa ...
, who later went on to work at
Dimensional Fund Advisors Dimensional Fund Advisors, L.P. (branded Dimensional abbreviated DFA) is a privately-owned investment firm headquartered in Austin, Texas. Dimensional was founded in Brooklyn in 1981 by David Booth, Rex Sinquefield and Larry Klotz. The company h ...
. This fund had billions of dollars under management after a few years, indicating the public was open to the new investing concept. Bogle's early investing career was devoted to active management, though he was always aware of the importance of low fees and his funds had substantially lower costs than competitors.Robin Wigglesworth (2021). Trillions: How a Band of Wall Street Renegades Invented the Index Fund and Changed Finance Forever. Portfolio, ISBN 0593087682 As academic research accumulated in favor of indexing, Bogle helped popularize these ideas and created an
S&P 500 The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 leading companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices and in ...
fund in 1975. He argued the index fund would mimic the index performance over the long run—thus achieving higher returns with lower costs than the costs associated with actively managed funds. Bogle's idea of index investing offers a clear yet prominent distinction between investment and speculation. The main difference between investment and speculation lies in the time horizon and the risk of capital. Investment is concerned with capturing returns on the long run with lower risk of destruction of capital, while speculation is concerned with achieving returns over a short period of time, with potentially destructive risk to capital. The speculator is often only concerned with the price of a security and not the underlying business as a whole, while the investor is concerned with the underlying business and not the price of the security. Even if a business is steady in cash flow, the market quotations of a security are anything but, as a result of speculators driving up prices and bringing down prices based on hope, fear and greed. Bogle believed this is an important analysis to be taken into account as short-term, risky investments have been flooding the financial markets. Bogle was known for his insistence, in numerous media appearances and in writing, on the superiority of
index fund An index fund (also index tracker) is a mutual fund or exchange-traded fund (ETF) designed to follow certain preset rules so that it can replicate the performance of a specified basket of underlying investments. The main advantage of index fun ...
s over traditional actively managed
mutual funds A mutual fund is an investment fund that pools money from many investors to purchase securities. The term is typically used in the United States, Canada, and India, while similar structures across the globe include the SICAV in Europe ('investmen ...
. He contended that it is folly to attempt to pick actively managed mutual funds and expect their performance to beat a low-cost index fund over a long period of time, after accounting for the fees that actively managed funds charge. He was also keenly aware of the importance of overall market valuation, and developed a simple but reliable method to forecast long-term returns over decade-long periods. Bogle added existing dividend yield to expected earnings growth, then adjusted for overall market valuation as measured by
price to earnings ratio A price is the (usually not negative) quantity of payment or Financial compensation, compensation expected, required, or given by one Party (law), party to another in return for Good (economics), goods or Service (economics), services. In so ...
and corrected for inflation. He argued most investors should have a minimum 20% bond allocation to reduce volatility, and should tend to increase their bond allocation when stocks became overvalued and as they age but should maintain at least a 20% stock allocation. In the late 1990s
dot-com bubble The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
, Bogle sold most of his stocks and correctly anticipated poor returns on stocks and superior results from bonds over the next ten years. Bogle argued for an approach to investing defined by simplicity and
common sense Common sense () is "knowledge, judgement, and taste which is more or less universal and which is held more or less without reflection or argument". As such, it is often considered to represent the basic level of sound practical judgement or know ...
. Below are his eight basic rules for investors: # Select low-cost funds # Consider carefully the added costs of advice # Do not overrate past fund performance # Use past performance to determine consistency and risk # Beware of stars (as in, star mutual fund managers) # Beware of asset size # Don't own too many funds # Buy your fund portfolio – and hold it His investment philosophy is the founding principle of the eponymous "Bogleheads" forum. This group is now supported by the John C. Bogle Center for Financial Literacy and hosts national conferences in addition to its online forum. Members of the group have collaborated to write three books expanding upon Bogle's investment philosophy. Later in his life, Bogle expressed concerns that the growing popularity of passive indexing would lead to a concentration of corporate voting power for leaders of the three largest investment firms (Vanguard,
BlackRock BlackRock, Inc. is an American Multinational corporation, multinational investment company. Founded in 1988, initially as an enterprise risk management and fixed income institutional asset manager, BlackRock is the world's largest asset manager ...
, and State Street), adding, "I do not believe that such a concentration would serve the national interest."


Philanthropy

During his high-earning years at Vanguard, he regularly gave half his salary to charity, including Blair Academy and
Princeton Princeton University is a private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the Unit ...
. In 2016, the Bogle Fellowship was established at Princeton University by John C. Bogle Jr, Bogle's son. The fellowship sponsors 20 first year students in each class. In 1991, he established The Armstrong Foundation, where "he gave back to the schools that had given him scholarships early in his life, the hospitals that had fixed his heart, his church, and the United Way".


Awards and honors

* Named one of the investment industry's four "Giants of the 20th Century" by ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
'' magazine in 1999. * Awarded the Woodrow Wilson Award from
Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...
for "distinguished achievement in the Nation's service" (1999). * Named one of the "world's 100 most powerful and influential people" by ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine in 2004. *
Institutional Investor An institutional investor is an entity that pools money to purchase securities, real property, and other investment assets or originate loans. Institutional investors include commercial banks, central banks, credit unions, government-linked ...
's Lifetime Achievement Award (2004). *Elected to the
American Philosophical Society The American Philosophical Society (APS) is an American scholarly organization and learned society founded in 1743 in Philadelphia that promotes knowledge in the humanities and natural sciences through research, professional meetings, publicat ...
(2004).


Personal life

Bogle attended his wife's
Presbyterian Presbyterianism is a historically Reformed Protestant tradition named for its form of church government by representative assemblies of elders, known as "presbyters". Though other Reformed churches are structurally similar, the word ''Pr ...
church, but maintained his faith as an
Episcopalian Anglicanism, also known as Episcopalianism in some countries, is a Western Christian tradition which developed from the practices, liturgy, and identity of the Church of England following the English Reformation, in the context of the Protes ...
. At age 31, Bogle suffered from his first of several cardiac arrests, and at age 38, he was diagnosed with the rare heart disease
arrhythmogenic right ventricular dysplasia Arrhythmogenic cardiomyopathy (ACM) is an inherited heart disease. ACM is caused by genetic defects of parts of the cardiac muscle known as desmosomes, areas on the surface of muscle cells which link them together. The desmosomes are composed ...
. He received a heart transplant in 1996 at age 66. Bogle received honorary doctorates from
Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...
in 2005 and
Villanova University Villanova University is a Private university, private Catholic Church, Catholic research university in Villanova, Pennsylvania, United States. It was founded by the Order of Saint Augustine in 1842 and named after Thomas of Villanova, Saint Thom ...
in 2011. Bogle served on the board of trustees of the
National Constitution Center The National Constitution Center is a non-profit institution that is devoted to the study of the Constitution of the United States. Located at the Independence Mall (Philadelphia), Independence Mall in Philadelphia, Pennsylvania, the center is a ...
in Philadelphia, a museum dedicated to the U.S. Constitution. He had previously served as chairman of the board from 1999 through 2007. Politically, Bogle was a Republican (a self-described
Teddy Roosevelt Theodore Roosevelt Jr. (October 27, 1858 – January 6, 1919), also known as Teddy or T.R., was the 26th president of the United States, serving from 1901 to 1909. Roosevelt previously was involved in New York politics, including serving as ...
Republican), although he voted for
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
,
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
in
2008 2008 was designated as: *International Year of Languages *International Year of Planet Earth *International Year of the Potato *International Year of Sanitation The Great Recession, a worldwide recession which began in 2007, continued throu ...
and
2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...
, and
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
in
2016 2016 was designated as: * International Year of Pulses by the sixty-eighth session of the United Nations General Assembly. * International Year of Global Understanding (IYGU) by the International Council for Science (ICSU), the Internationa ...
. He supported the
Volcker rule The Volcker Rule is sectioof the Dodd–Frank Wall Street Reform and Consumer Protection Act (). The rule was originally proposed by American economist and former United States Federal Reserve Chairman Paul Volcker in 2010 to restrict United S ...
and tighter rules on money market funds, and was critical of what he believed was the US government's lack of regulation of the financial sector. Bogle said the current system in the US had "gotten out of balance", and advocated for "taxes to discourage short-term speculation, limits on leverage, transparency for financial derivatives, stricter punishments for financial crimes, and a unified fiduciary standard for all money managers". In 2017, Bogle stated his belief that President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
's policies were good for the market in the short term, but dangerous for society as a whole in the long term. Bogle died on January 16, 2019, at his home in
Bryn Mawr, Pennsylvania Bryn Mawr (, from Welsh language, Welsh for 'big hill') is a census-designated place (CDP) located in Pennsylvania, United States. It is located just west of Philadelphia along Lancaster Avenue, also known as U.S. Route 30 in Pennsylvania, U.S. ...
. After Bogle's death, Warren Buffett attributed Bogle's contribution to help individual investors to steer in a better "direction" in the field of investing. "Jack did more for American investors as a whole than any individual I've known", Buffett said in a CNBC interview. Bogle was also previously mentioned in
Berkshire Hathaway Berkshire Hathaway Inc. () is an American multinational conglomerate holding company headquartered in Omaha, Nebraska. Originally a textile manufacturer, the company transitioned into a conglomerate starting in 1965 under the management of c ...
's 2016 annual shareholder letter for his contribution of developing the investment landscape.


Bibliography

* ''Bogle on Mutual Funds: New Perspectives for the Intelligent Investor'' (
McGraw-Hill McGraw Hill is an American education science company that provides educational content, software, and services for students and educators across various levels—from K-12 to higher education and professional settings. They produce textbooks, ...
, 1993), * '' Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor'' (
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 1999), * ''John Bogle on Investing: The First 50 Years'' (McGraw-Hill, 2000), * ''Character Counts: The Creation and Building of The Vanguard Group'' (McGraw-Hill, 2002) * ''The Battle for the Soul of Capitalism'' (
Yale University Press Yale University Press is the university press of Yale University. It was founded in 1908 by George Parmly Day and Clarence Day, grandsons of Benjamin Day, and became a department of Yale University in 1961, but it remains financially and ope ...
, 2005), * '' The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns'' (
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 2007), * ''Enough : True Measures of Money, Business, and Life'' (
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 2008), * ''Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition'' (
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 2009), * ''Don't Count on it!: Reflections on Investment Illusions, Capitalism, "Mutual" Funds, Indexing, Entrepreneurship, Idealism, and Heroes'' (
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 2010) * ''The Clash of the Cultures: Investment vs. Speculation'' (
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 2012) * '' The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns'' 10th Anniversary Edition, Updated and Revised (
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 2017), * ''Stay the Course: The Story of Vanguard and the Index Revolution'' (
John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...
, 2018)


References


Further reading

* *


External links

*
Bogleheads forumJohn C. Bogle Papers at the Seeley G. Mudd Manuscript Library, Princeton University
*
Video: Speech at Pepperdine UniversityThat's Why They Call It Vanguard – Bloomberg
{{DEFAULTSORT:Bogle, John C. 1929 births 2019 deaths American chief executives of financial services companies American Episcopalians American investors American money managers Blair Academy alumni Businesspeople from Philadelphia Manasquan High School alumni Pennsylvania Republicans Businesspeople from Montclair, New Jersey People from Verona, New Jersey Princeton University alumni University of Pennsylvania alumni The Vanguard Group 20th-century American businesspeople 20th-century American philanthropists Members of the American Philosophical Society