John Basedow is an American television personality, model, author, and

motivational speaker A motivational speaker (or inspirational speaker) is a speaker who makes speeches intended to motivate or inspire an audience. Such speakers may attempt to challenge or transform their audiences. The speech itself is popularly known as a pep ta ...

. He produces the ''Fitness Made Simple'' video series and the Internet series ''New Media Stew''.

Career

Early work

Basedow started his career as a reporter on a New York nightly news program and then co-created a syndicated television show called ''Images''. After ''Images'', Basedow, appeared in fitness magazines, founding "Fitness Made Simple". He subsequently commercialized the "Fitness Made Simple" routine and began selling a series of

DRTV Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of ...

infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of di ...

s. He authored his first book, ''Fitness Made Simple: The Power to Change Your Body, the Power to Change Your Life.'' The commercial marketing success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomercials at the time. Basedow made deals for discounted unsold commercial inventory enabling an unusually high frequency of the ads. Over time, the availability of unsold airtime decreased as networks decided to promote themselves and some

Multiple System Operator A multiple-system operator (MSO) is an operator of multiple cable or direct-broadcast satellite television systems. A cable system in the United States, by Federal Communications Commission (FCC) definition, is a facility serving a single communi ...

s (MSO) ceased to exist, in turn reducing the viability of Basedow's "Fitness Made Simple" commercials.

Social media influencer

In recent years, Basedow has become an active

social media personality A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...

. In 2007, an outside production company launched an online reality show entitled "John Basedow TV" on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. In 2011, he served as the host for the popular YouTube series, ''Lesbian Video Speed Dating''. Following that, Basedow launched the YouTube series ''New Media Stew'' and ''Culture Pop'', covering

pop culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art pop_art.html" ;"title="f. pop art">f. pop artor mass art, some ...

and celebrity news. He encourages the use of

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

as a form of empowerment and motivation. His #WakeUpWords motivational

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and

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

videos, which promote positivity and

self-empowerment Empowerment is the degree of autonomy and self-determination in people and in communities. This enables them to represent their interests in a responsible and self-determined way, acting on their own authority. It is the process of becoming strong ...

, have been featured on Fox's ''

Good Day New York ''Good Day New York'' is a morning show airing on WNYW Fox 5 (channel 5), hosted by Rosanna Scotto and Curt Menefee. It is a Fox owned-and-operated television station in New York City, owned by the Fox Television Stations subsidiary of Fox C ...

'' and the '' Red Eye''. In 2017, Basedow was featured on an episode of

Viceland Viceland (stylized in all caps; also known as Vice TV in the United States) is a brand used for television channels owned and programmed by Vice Media. The brand launched on February 29, 2016, with two cable channels in North America. The Vice ...

's '' The Untitled Action Bronson Show''. In 2018, Basedow was a guest on the

Tom Shillue Thomas A. Shillue (; born June 13, 1966) is an American stand-up comedian, actor, author, and talk-show host from Norwood, Massachusetts. He was a correspondent on ''The Daily Show'' on Comedy Central and hosted '' Red Eye'' on Fox News. He has b ...

show, and a

keynote speaker A keynote in public speaking is a talk that establishes a main underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address. The keynote establishes the framework fo ...

at the "I Am Success Summit" in

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, where he also appeared on a panel with MTV's

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and

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cast member Rotimi. In 2018, he was a guest on

's ''

Fuck, That's Delicious ''Fuck, That's Delicious'' (also known by the censored title ''F*ck, That's Delicious'' or simply ''That's Delicious'') is an American television food documentary series starring rapper, and former chef, Action Bronson. The series premiered on M ...

''. In 2021, he was featured in the ''

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''. In 2019, Basedow started ''JB's Fantastic Finds'', a live

online auction An online auction (also electronic auction, e-auction, virtual auction, or eAuction) is an auction held over the internet and accessed by internet connected devices. Similar to in-person auctions, online auctions come in a variety of types, with ...

hosted on

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

. The show has grown in popularity following the deployment of

television commercial A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

s in an innovative approach advertising new media on

traditional media Old media, also called traditional media or legacy media, are the mass media institutions that dominated prior to the internet; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Ol ...

. In September 2024, John Basedow and his

schipperke A Schipperke (; ) is a small breed of dog that is believed to have originated in the 1600s in Flanders.Alexandra Anastasio (January 31, 2017) American Kennel Club official websit "What Was the Schipperke Bred To Do"/ref> There has been a long in ...

, ''Storm'', were highlighted in the

American Kennel Club The American Kennel Club (AKC) is a 501(c)(4) nonprofit breed registry, registry of purebred dog pedigree (animal), pedigrees in the United States. In addition to maintaining its pedigree registry, this kennel club also promotes and sanctions eve ...

's national magazine, ''AKC Family Dog'', for their achievements in canine sports and performance events.

Film

Published works

References

External links

* *
John Basedow Interview

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''School of Hustle'' {{DEFAULTSORT:Basedow, John American exercise instructors Living people American exercise and fitness writers American sports businesspeople Television personalities from New York City American social media influencers Year of birth missing (living people)