Joey Rubenstein (born August 4, 1968) is an American internet entrepreneur, composer, touring and recording artist. He is the founder and chief executive officer of Casting Frontier, a digital talent casting platform for the entertainment industry and was the lead guitarist in the American rock band Flourscein. Rubenstein went to high school at Kibbutz Kabri, Western Galilee, and received a scholarship to study economics from the

University of Essex The University of Essex is a public university, public research university in Essex, England. Established by royal charter in 1965, it is one of the original plate glass university, plate glass universities. The university comprises three camp ...

in England.

Music career

He formed his first professional touring and recording band,

60 Cycle 60 Cycle was an American rock band from Los Angeles, California, United States, formed in 1993. The band's line-up included founder and principal songwriter Joey Rubenstein(lead vocals, guitar), Troy Van Leeuwen (guitar, backing vocals), Glen Vaga ...

, in 1993 with Troy Van Leeuwin of

Queens of the Stoneage Queens of the Stone Age (commonly abbreviated as QOTSA or QotSA) is an American rock band formed in Seattle in 1996. The band was founded by vocalist and guitarist Josh Homme shortly before he returned to his native Palm Desert, California. Hom ...

. 60 Cycle released their first single, ''Pretender'', in 1995 a year before the release of their first self-titled record which was produced by

Josh Abraham Josh Abraham is an American record producer, songwriter, and music executive. He has worked with artists including P!nk, Thirty Seconds to Mars, Kelly Clarkson, Shakira, Weezer, Linkin Park, Velvet Revolver, Carly Rae Jepsen, Adam Lambert, Alk ...

(Pink,

Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American Rock music, rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Let ...

Kelly Clarkson Kelly Brianne (born Kelly Brianne Clarkson, April 24, 1982), known professionally as Kelly Clarkson, is an American singer, songwriter, and television personality. Rising to fame after winning the American Idol season 1, first season of ''Ameri ...

). The song ''Strapper'' can be heard on the soundtrack of the 1998 film

Boogie Boy ''Boogie Boy'' is a 1998 film written and directed by Craig Hamann and produced by Braddon Mendelson. It stars Traci Lords, as well as Mark Dacascos, Emily Lloyd, Jaimz Woolvett, Frederic Forrest, Joan Jett, Robert Bauer, and Linnea Quigley. ...

starring

Joan Jett Joan Jett (born Joan Marie Larkin; September 22, 1958) is an American singer, songwriter, guitarist, and actress. Often referred to as the "Honorific nicknames in popular music#J, Godmother of Punk", she is regarded as a Pop icon, rock icon and ...

and

Traci Lords Traci Elizabeth Lords (born Nora Louise Kuzma; May 7, 1968) is an American actress and singer. As a 15-year-old high-school dropout, she used Identity document forgery, fake identity documents to enter the sex industry, where she began appearin ...

. After 60 Cycle, Joey's next band, Flourscein was eventually signed to

David Geffen David Lawrence Geffen (born February 21, 1943) is an American film producer, record executive, and media proprietor. In music, he co-founded Asylum Records with Elliot Roberts in 1971 before founding Geffen Records in 1980, DGC Records in 1 ...

DGC Records DGC Records (an initialism for the David Geffen Company) was an American record label that operated as a division of Interscope Geffen A&M Records, which is owned by Universal Music Group. In 1999, after the PolyGram merger into UMG which crea ...

who re-issued their first record, "High Contrast Comedown", in January 1998. The album produced the radio single entitled, "Cathy's On Crank!". Flourscein spent years on the road touring with acts like Weezer and The Cult before Rubenstein tired of the touring lifestyle and began composing jingles for companies like Sky TV, Smarties Candee, Coke, American Express, Mattel. Joey Rubenstein Sound Check

Casting Frontier

Joey Rubenstein developed the initial concept for Casting Frontier and its original coding software that enabled producers, talent and casting agents to effectively identify talent through "virtual" castings, live feeds and video submissions while he was working in the casting industry in Los Angeles. His automation software, called ''iSession'', is used throughout all areas of talent casting - from both talent submissions and people who solicit talent for representations and projects - in the United States and Canada and his database of talent is over 800,000 users.

References

1968 births Living people Musicians from Los Angeles Businesspeople from Los Angeles 21st-century American composers {{Composer-stub