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Joseph Akinwale Akinfenwa-Donus (born 21 May 1997), known professionally as Joeboy, is a Nigerian singer and songwriter, he is signed to Warner Music Africa in partnership with his record label Young Legend. He was formerly signed by
Mr Eazi Oluwatosin Oluwole Ajibade (born 19 July 1991), better known by his stage name Mr Eazi, is a Nigerian singer, songwriter, and record executive. He is the pioneer of Banku music, a fusion of sound he describes as a mixture of Ghanaian highlife a ...
under emPawa Africa, where he was discovered in 2017, through the emPawa Africa talent incubation program. His musical genres are Afro-pop and R&B.


Early life and career

Joeboy began his music career in 2017 with a viral cover of
Ed Sheeran Edward Christopher Sheeran ( ; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire, and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...
's "
Shape of You "Shape of You" is a song by English singer Ed Sheeran. It was released on 6 January 2017 as one of the lead single, double lead singles from his third studio album ''÷ (album), ÷'' (2017), along with "Castle on the Hill". The Dancehall pop, ...
". The cover marked his transition from rapping to singing, a decision encouraged by a friend. It caught the attention of Nigerian artist and entrepreneur
Mr Eazi Oluwatosin Oluwole Ajibade (born 19 July 1991), better known by his stage name Mr Eazi, is a Nigerian singer, songwriter, and record executive. He is the pioneer of Banku music, a fusion of sound he describes as a mixture of Ghanaian highlife a ...
, who discovered Joeboy on
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and invited him to join the emPawa Africa initiative, a program designed to support emerging African artists by providing them with resources to grow their careers. The Mr Eazi-assisted track "Fààjí" was released on 26 October 2018; Joeboy used his portion of the grant he received from emPawa100 to shoot a video for the song. In early 2019, Joeboy recorded his hit single "Baby" after receiving a beat created by Dëra the Boy and sent to him by producer BeatsbyKO. He wrote and recorded the song in just 45 minutes, trying out several choruses before finalizing the hook. When Mr Eazi heard the track, he shared it on social media, building anticipation ahead of its release on 1 March 2019. With support from emPawa Africa, Joeboy utilized a cost-effective visualizer to promote "Baby", which played a crucial role in the song's viral success. He credited the initiative with equipping him to effectively market his music and maintain his independence. "Baby" garnered 20 million streams across YouTube and Spotify in 2019. The visualizer music video for "Baby" surpassed 31 million views on YouTube. Joeboy released the Killertunes-produced track "Beginning" on 15 August 2019, where its accompanying visualizer music video accumulated 23 million views on YouTube. In the video, he finds himself developing feelings for a friend whose advances he had initially dismissed. Followed by this, he released his debut extended play ''Love & Light'' in November 2019 by emPawa Africa. It was supported by the singles "Baby" and "Beginning". The EP also contains the Mayorkun-assisted track "Don't Call Me" and "All for You". Joeboy won Best Artiste in African Pop at the 2019
All Africa Music Awards All Africa Music Awards (also referred to as AFRIMA) is an annual awards event to reward and celebrate musical works, talents and creativity around the African continent while promoting the African cultural heritage. Its pioneer Awards show was ...
, and Best Pop at the 2020 Soundcity MVP Awards Festival. He was nominated for multiple
City People Entertainment Awards City People Entertainment Awards are an annual accolade presented by '' City People Magazine'' to honour Nigerian and Ghanaian entertainers. The first edition was held in Abeokuta, Ogun State on June 14, 2009. The event was hosted by Governor G ...
and
The Headies The Headies (originally called the Hip Hop World Awards) are honors established in 2006 by ''Hip Hop World Magazine'' to recognize outstanding achievements in the Nigerian music industry. The annual ceremony features performances by established a ...
. Joeboy released the Dera-produced track "Call" on 10 April 2020. Described as a "catchy love song" by '' OkayAfrica '', "Call" is the lead single from his upcoming debut studio album. The
TG Omori ThankGod Omori Jesam (born 8 June 1995) known professionally as TG Omori or Boy Director, is a Nigerian music video director and cinematographer. Early life ThankGod Omori Henry, hails from Cross River State, Cross-River State in Nigeria. O ...
-directed video for the single features
dystopian A dystopia (lit. "bad place") is an imagined world or society in which people lead wretched, dehumanized, fearful lives. It is an imagined place (possibly state) in which everything is unpleasant or bad, typically a totalitarian or environmenta ...
sci-fi themes. In January 2021, Joeboy announced his debut album, '' Somewhere Between Beauty & Magic'', which was released in February 2021 to moderate commercial
success Success is the state or condition of meeting a defined range of expectations. It may be viewed as the opposite of failure. The criteria for success depend on context, and may be relative to a particular observer or belief system. One person mi ...
. On 19 May 2023, he released his sophomore studio album, ''Body & Soul'', preceded by the four singles "Sip (Alcohol)", "Contour", "Body & Soul", and "Duffel Bag". On the 3rd of November 2023, he released the earlier previewed sophomore single, "Only God Save Me". He released his EP "Body Soul and Spirit" With the earlier lead single "Only God can save me". On the 2nd of February 2024, Joeboy announced the launch of his record label "Young Legend". On 16 February 2024, he released a hit single "Osadebe" which had nationwide recognition.


Controversy

Singer, Bukola Elemide, also known as
Asa Asa may refer to: People and fictional characters * Asa (given name), a given name, including a list of people and fictional characters so named * Asa people, an ethnic group based in Tanzania * Aṣa, Nigerian-French singer, songwriter, and reco ...
, issued a copyright infringement notice to Akinfenwa in October 2022, over his recently released song, "Contour", over claims that the composition of the song was originally recorded by her and the producer of the song " Tempoe", earlier in September 2020 during a recording session. Asa, through her legal counsel made a notice to Joeboy via mail, which was shared by Joeboy on his Instagram story on 3 October 2022, revealed that she demanded the sum of N300 million and gave a 24-hour ultimatum for the song to be removed from all digital streaming platforms. Through her management, Asa also asked for a 60 percent publishing split on the song, and a written apology, as seen in the notice.


Discography


Album


EPs


Singles


As lead artist


As featured artist


Awards and nominations


Notes


References

{{DEFAULTSORT:Joeboy 1997 births Living people 21st-century Nigerian male singers University of Lagos alumni Joeboy announces exit from eMpawa music records launches own label
Joeboy announced exit from empawa music record launches own label (9 May 2024)