Joe Trippi
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Joseph Paul Trippi (born June 10, 1956) is an American political strategist. A member of the Democratic Party, Trippi most notably served as campaign manager of
Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, consultant, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 20 ...
's 2004 presidential bid, and has served as a political commentator for CNN since 2018. He has worked on a number of prominent gubernatorial and
United States Senate The United States Senate is a chamber of the Bicameralism, bicameral United States Congress; it is the upper house, with the United States House of Representatives, U.S. House of Representatives being the lower house. Together, the Senate and ...
campaigns, including the successful bids of
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party (United States), Democratic P ...
for Governor of
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
and Doug Jones for U.S. Senate in
Alabama Alabama ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South, Deep Southern regions of the United States. It borders Tennessee to the north, Georgia (U.S. state), Georgia to the east, Florida and the Gu ...
.


Early life and education

Trippi was born in Jamestown, New York and raised in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
. Trippi began his career in the mid-1970s working on several local elections in
San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...
while he was attending
San Jose State University San José State University (San Jose State or SJSU) is a Public university, public research university in San Jose, California. Established in 1857, SJSU is the List of oldest schools in California, oldest public university on the West Coast of ...
, before leaving college a few credits shy of graduation to join the Ted Kennedy 1980 presidential campaign. During college he was a member of Sigma Nu fraternity.


Career

Trippi served as Deputy Campaign Manager for Los Angeles Mayor Tom Bradley's successful reelection bid in 1981 and his unsuccessful run in the 1982 California gubernatorial election. During Bradley's gubernatorial campaign, Trippi installed one of the first in-house computers for a political campaign, the DEC- PDP11. Trippi used it for fundraising and targeting.


National

In 2010, Trippi was a senior strategist and media consultant in Jerry Brown's successful run for reelection as California Governor. The Brown ads Trippi & Associates produced received four Pollie awards for excellence in political media and ''Time'' named one ad, "Echo," the best ad of 2010. Andrew Romanoff, who challenged the incumbent Senator
Michael Bennet Michael Farrand Bennet (born November 28, 1964) is an American attorney, businessman, and politician serving as the Seniority in the United States Senate, senior United States Senate, United States senator from Colorado, a seat he has held sinc ...
in the
2010 United States Senate election in Colorado The 2010 United States Senate election in Colorado took place on November 2, 2010, alongside other elections to the United States Senate in other states as well as elections to the United States House of Representatives and various state and lo ...
, announced his campaign had hired Trippi as one of its four new consultants. Trippi worked on a number of recent House victories for Representatives
Tulsi Gabbard Tulsi Gabbard (; born April 12, 1981) is an American politician and military officer serving as the director of National Intelligence, director of national intelligence (DNI) since 2025. She has held the rank of Lieutenant colonel (United Stat ...
, Janice Hahn, Mark Takano, and Seth Moulton. Moulton, a former Marine from Massachusetts, won in a shocking come-from-behind upset. The campaign overcame millions in outside spending to beat 18-year incumbent John Tierney in the primary and Richard Tisei in the targeted general election. In a 2015 article from ''The Boston Globe'', Moulton recalled nationally renowned pollster Mark Mellman telling him to quit the race because it would be "statistically impossible" to win. In 2017, Trippi worked on the special election to fill the Senate seat vacated by Jeff Sessions on behalf of former US Attorney for the Northern District of Alabama Doug Jones. In his victory speech, Jones referred to Trippi as the "greatest political consultant in the world". After the historic come-from-behind victory in Alabama, Trippi worked for Democratic candidates in both of the 2018 United States Senate elections in Mississippi Trippi worked with Howard Sherman for seat currently held by incumbent Roger Wicker, and with former Secretary of Agriculture Mike Espy in the special election for the Senate seat vacated by Thad Cochran who decided to resign for health reasons. In 2018, Trippi worked on the campaign of Janet Garrett, a retired schoolteacher and union leader running to unseat the conservative founder of the Freedom Caucus, U.S. Rep. Jim Jordan, in Ohio's 4th congressional district. Trippi currently serves as senior adviser to Senator Doug Jones and Senate candidate Teresa Tomlinson. Trippi joined The Lincoln Project in July 2021 as a senior advisor.


International

Trippi has also worked on international political campaigns over the years. In 1993, Trippi worked for then- PASOK leader
Andreas Papandreou Andreas Georgiou Papandreou (, ; 5 February 1919 – 23 June 1996) was a Greek academic and economist who founded the Panhellenic Socialist Movement (PASOK) and served three terms as Prime minister of Greece, prime minister of Third Hellenic Repu ...
’s successful campaign of
Prime Minister of Greece The prime minister of the Hellenic Republic (), usually referred to as the prime minister of Greece (), is the head of government of the Greece, Hellenic Republic and the leader of the Cabinet of Greece, Greek Cabinet. The officeholder's of ...
, as well as for his son, George Papandreou in 2007. Trippi advised former British Prime Minister
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...
in 2005. In 2006, he worked for Romano Prodi on his winning race for
Prime Minister of Italy The prime minister of Italy, officially the president of the Council of Ministers (), is the head of government of the Italy, Italian Republic. The office of president of the Council of Ministers is established by articles 92–96 of the Co ...
. In 2008, Trippi helped Morgan Tsvangirai and
Zimbabwe file:Zimbabwe, relief map.jpg, upright=1.22, Zimbabwe, relief map Zimbabwe, officially the Republic of Zimbabwe, is a landlocked country in Southeast Africa, between the Zambezi and Limpopo Rivers, bordered by South Africa to the south, Bots ...
’s opposition party, the Movement for Democratic Change receive the most votes over Robert Mugabe in elections marred by violence. He also brought media attention to Mugabe’s democratic subversion and violence which led to a unity government and Tsvangarai becoming the Prime Minister of Zimbabwe. As part of the unity government, Tsvangirai designated Roy Bennett as Deputy Minister of Agriculture on February 10, 2009. But Mugabe refused to swear Bennett into office, and three days later Bennett was arrested and charged with treason. Tsvangirai’s party reported that Bennett was being denied food in prison. Trippi led an international campaign to put pressure on Mugabe to release Bennett, and days after his release on March 12, Bennett thanked Trippi for his efforts. Trippi was hired by the Libertas political party to work on their campaign for the 2009 European Parliament election. In January 2010, Michael Hastings reported that Joe Trippi was working in Iraq to help launch a secular moderate Shiite party: the Ahrar party headed by Iyad Jamal Al-Din. A day later, Hastings also reported that 20 of Ahrar’s candidates had been struck from the ballot. Beginning in October 2011, Trippi advised on the implementation of the recommendations of the Bahrain Independent Commission of Inquiry, which was tasked with looking into the incidents that occurred during the period of unrest in Bahrain in February and March 2011, saying he "had no problem working for them" because they were "one of the progressive countries in the Middle Eastern Gulf."U.S. not "standing idly by" in Bahrain - Salon.com
/ref> The commission released a 500-page report which criticized security forces and provided various conclusions, observations, and recommendations to the government. Trippi ended his work in Bahrain in April 2012. In 2011, Trippi provided strategic support for the campaign of Goodluck Jonathan in the Nigerian presidential election. In 2015, Trippi helped guide the new media strategy for the election of Nigerian President Goodluck Jonathan, helping him build a following of over 800,000 Nigerians and leading CNN to declare Jonathan the “Facebook President.” Trippi served as a senior strategist for
Cyril Ramaphosa Matamela Cyril Ramaphosa (born 17 November 1952) is a South African businessman and politician serving as the 5th and current President of South Africa since 2018. A former Anti-Apartheid Movement, anti-apartheid activist and trade union leade ...
’s successful bid for
African National Congress The African National Congress (ANC) is a political party in South Africa. It originated as a liberation movement known for its opposition to apartheid and has governed the country since 1994, when the 1994 South African general election, fir ...
President in 2017, leading to Ramaphosa becoming the President of South Africa.


Political campaigns


1984 presidential election

Trippi remained in California to hold his first and only government position as Lieutenant Governor Leo T. McCarthy's Deputy Chief of Staff, before overseeing several successes in Vice President Walter Mondale’s 1984 campaign for the Democratic presidential nomination. Starting with a come-from-behind victory at the Maine State Convention, Trippi eventually managed operations as the state director in Iowa and Pennsylvania, where Mondale won by 30 and 14 points respectively.


1984–1988

Following the Mondale campaign, Trippi joined Senator Ted Kennedy’s PAC, the Fund for a Democratic Majority, as Deputy Director under Paul Tully. At the time, Bob Shrum was chairman of the committee, but he soon resigned to start the media firm Caddell, Doak and Shrum, taking Trippi with him to be Vice President of the firm. During Trippi’s tenure at what became Doak and Shrum, the firm worked on several media campaigns for gubernatorial and senatorial candidates including those of Virginia Governor Gerald Baliles, Senator
Alan Cranston Alan MacGregor Cranston (June 19, 1914 – December 31, 2000) was an American politician and journalist who served as a United States Senate, United States Senator from California from 1969 to 1993, and as President of the Citizens for Global S ...
of California, Senator Barbara Mikulski of Maryland, and Pennsylvania Governor Bob Casey. Shrum has attributed Trippi with conceiving and producing the famous spot on Cranston’s campaign, "Zschau’s Greatest Hits".


1988 presidential election

In 1987, Trippi left Doak and Shrum to work on Gary Hart’s 1988 presidential bid with former colleague Paul Tully as deputy political director. He was assigned to manage reporters who surrounded the Hart home in Colorado, where Hart's wife, Lee, was on the weekend when the Donna Rice story broke. Trippi lied to a Pinkerton guard in the presence of reporters at the gate of the property -- saying that residents of the home were about to go to sleep -- to cover the subsequent, surreptitious escape of Lee Hart, hiding on the floor of a van Trippi was driving. Two days later, as Gary and Lee Hart flew back from New Hampshire to Colorado to announce he was suspending his campaign, Trippi took part in staging a press motorcade to a canceled Hart event, a subterfuge intended to delay discovery of Hart's flight. He joined Dick Gephardt's team as deputy campaign manager after Hart withdrew from the race. There, Trippi was instrumental in the creation of the "Hyundai" ad, a television spot which received praise for launching Gephardt from last place in the polls to winning the Iowa caucuses.


1992 presidential election

During the 1992 election cycle, Trippi consulted on the Presidential campaigns of Governor Douglas Wilder of Virginia and
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party (United States), Democratic P ...
of California. For Brown's campaign, Trippi and colleague Joe Costello orchestrated the first successful use of an 800 number in politics, raising $8 million by advertising the number on television and during debates.


1992–2004

Throughout the rest of the 1990s, Trippi worked as a media consultant and producer for multiple successful congressional races, including Ron Wyden’s run for Oregon's Senate seat, Jim Moran's in Virginia’s 8th district, and Marjorie Margolies-Mezvinsky's in Pennsylvania’s 13th district, which had been held by a Republican for almost 90 years. In 2002, when five Democratic congressmen were redistricted into Republican majority districts and forced in contests against Republican incumbents, Trippi worked as a strategist and media consultant for Congressman Tim Holden, the only one of the five to win.


2004 presidential election

As national campaign manager for Vermont Governor
Howard Dean Howard Brush Dean III (born November 17, 1948) is an American physician, author, consultant, and retired politician who served as the 79th governor of Vermont from 1991 to 2003 and chair of the Democratic National Committee (DNC) from 2005 to 20 ...
’s presidential campaign in 2004, Trippi used online technology to organize what he envisioned would become "the largest grassroots movement" in presidential politics at the time. One of these methods included the blog entitled Blog for America where the campaign could communicate directly with supporters. Another was DeanTV, an online streaming platform playing videos and clips from the campaign trail. The campaign also developed technology for a social media site that enabled supporters to connect and campaign for Dean together. Through this innovative use of the Internet for small-donor fundraising, "Dean for America" raised more money than any Democratic presidential campaign to that point – all with donations averaging less than $100.


2004–2017

Trippi joined Jerry Brown again in 2006 serving as media consultant and strategist for his successful bid for California Attorney General. During this cycle he also produced the media for John Hall’s winning campaign for New York's 19th district congressional seat. John Edwards hired Trippi in 2007 as a senior adviser for his 2008 presidential campaign. He also worked as media strategist and a senior adviser for Doug Jones' successful campaign in the 2017 U.S. Senate special election in Alabama, running for the seat left open when Jeff Sessions was appointed as
Attorney General In most common law jurisdictions, the attorney general (: attorneys general) or attorney-general (AG or Atty.-Gen) is the main legal advisor to the government. In some jurisdictions, attorneys general also have executive responsibility for law enf ...
.


Other work and advocacy

Apart from campaign politics, Trippi has been involved in many other facets of the political world. He was named a fellow at the Harvard Institute of Politics and at the New Politics Institute, a think tank of the New Democrat Network. He also serves on the advisory board to nonpartisan organization Why Tuesday? that encourages increased voter participation. He founded the consultancies Trippi & Associates and Trippi International in 2004. He has had roles on various cable and broadcast networks, previously as a contributor on
MSNBC MSNBC is an American cable news channel owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast. Launched on July 15, 1996, and headquartered at 30 Rockefeller Plaza in Manhattan, the channel primarily broadcasts r ...
and
Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...
, and a political analyst on
CBS News CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
. Trippi has consulted with a number of leading non-profits and corporations including the Humane Society of the United States, the American Cancer Society, Best Friends Animal Society, Monster.com,
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
, Daimler AG, SES Americom, Corning Inc., LabCorp,
IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
, Lionsgate Films, Best Buy, and Wave Systems.


Personal life

Trippi is a resident of the
Eastern Shore of Maryland The Eastern Shore of Maryland is a part of the U.S. state of Maryland that lies mostly on the east side of the Chesapeake Bay. Nine counties are normally included in the region. The Eastern Shore is part of the larger Delmarva Peninsula that Ma ...
.


Published work

*


References


External links


Joe Trippi's official blog
*

{{DEFAULTSORT:Trippi, Joe American campaign managers American political consultants Mass media theorists San Jose State University alumni Harvard Kennedy School staff American people of Italian descent 1956 births Living people